A dance music record label in the US is suing one of the world’s most famous beauty bloggers, Michelle Phan, alleging that she used music from their artists in her YouTube beauty reviews without permission.
Augmented reality and phone apps have been tried and tested by a number of cosmetics companies, and it appears to be paying off for Urban Decay, as its newly implemented merchandising platform increases shopper engagement and purchase confidence.
With apps which center on beauty products now hitting consumers’ screens thick and fast, CosmeticsDesign takes a look at whether the swiftly evolving mobile space poses an opportunity for brands, or a risk.
Instagram is a growing social media force and its photo-sharing appeal seems like a great fit for beauty brands as it is visual, connects with the consumer, takes advantage of the power of the hashtag, and lets people see behind the scenes of some of...
The recent acquisition of NYX Cosmetics by industry giant L’Oreal confirmed the smaller brand’s prowess in the video marketing online sphere. Here, Cosmetics Design takes a look at what it’s getting so right.
In what the brand is calling ‘a Canadian epidemic’, Neutrogena’s recent study revealed that 72% of men surveyed in Canada are washing their faces with the same soap product that they also use for the rest of their bodies.
Cosmetics manufacturer L’Oreal announces its first connected beauty digital innovation exclusively for its L’Oreal Paris brand creating a virtual mirror to test cosmetics for consumers.
DuPont Tate & Lyle Bio Products has just launched a website, dubbed the ‘Cosmetics Science Center’, which offers on-demand video modules on cosmetic science training.
L’Oréal, Estée Lauder and Procter &Gamble are the owners of the most digitally competent hair care and color brands by establishing direct relationships with consumers online.
The cosmetics industry can catch up with other industries and effectively utilize digital marketing and mobile apps according to an expert in the field.
Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry.
L’Oreal has announced that it is launching a new campaign with the Melanoma Research Alliance (MRA) which looks to raise awareness of the dangers related to sun damage and promote the use of sunscreen.
The rumour mill is in full swing but it is not too ridiculous to suggest that Estée Lauder could be ripe to join the acquisition trail given its history and the current state of the market. It is not exactly out of character for the big players either…
With several historically web-only cosmetics players now investing in bricks and mortar, it looks like brands are flying in the face of the recent industry emphasis on going digital; Cosmetics Design looks at why.
With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers, the true value of non-professional product...
Beauty brands must understand that social media is an infrastructure used to connect people and interact, and not just a media platform to distribute their own messages, according to an industry expert.
In a video planted across the web, L’Oreal’s has released a new ‘brand manifesto’ which looks to re-imagine the company’s identity as a more accessible brand for consumers, in its latest marketing move.
While there’s still plenty of room for the cosmetics industry to grow with e-commerce, research firm Euromonitor says brands are also making moves to digitalize the in-store experience.
A new ‘try-before-you-buy’ retail model for cosmetics has been launched by online US beauty company Trymbl, in a move which may give popular beauty box services a run for their money.
Matching the right product and ensuring consumer engagement is vital to staying ahead in beauty e-commerce, and mobile is tipped to grow in the next few years.
A recent campaign by Benefit Cosmetics indicates that the beauty industry has entered 2014 with a renewed focus on harnessing social media to drive consumer engagement.
Almost six in ten beauty websites in the U.S. are not mobile-friendly according to new data and this could become a big problem in an increasingly mobile world.
Olay, L’Oréal Paris and Rejoice emerge as the top three digital beauty brands in China and are tipped to make this status count as the country’s digital and social use has seen growth in the last few years.
The growth of mobile technology has been noticed by beauty brands, which see the value of smartphones and tablets as research tools and m-commerce vehicles, although there is still work to be done to optimize the platform.
With e-commerce projected to boom in the beauty sector, reports suggest that cosmetics companies need to stay on top of their digital affairs to enhance customer satisfaction and stay ahead of the competition.
The L’Oréal Group has been highlighted as one of the best digital marketers in the business after three of its signature brands were labelled ‘Genius’ in a recent report.
L’Oréal, Estée Lauder and Procter & Gamble significantly upped their digital efforts this year and this will remain a key trend in the future, according to market analysts L2 ThinkTank.
Despite luxury brands previously shying away from digital platforms due to the sensorial factor being imperative for consumers, experts say there is a way to command these platforms without compromising what the consumer needs.
Social media and the online discussion that these platforms provide are an important influence on cosmetics brands, and with ecommerce picking up pace in the developing world, CosmeticsDesign-Asia.com catches up with The Happy Marketer’s Rachit Dayal...
This year’s CEW Achiever Awards have given the nod to some of the most inspiring women in the cosmetics industry, with key executives from Garnier, Clinique and Revlon all being honored.
The on-going discussions about sustainability development in the cosmetics industry can be heightened through social media and digital communications, according to industry experts.
Procter & Gamble’s Gillette brand has been labelled ‘genius’ and is the number marketing brand in the US for its use of social and digital media campaigns to communicate and engage with consumers, according to a new report.
Whilst digital information specialist L2 ThinkTank believes success of Personal Care brands is linked to digital competence, Beauty has been slow on the uptake compared to other consumer sectors and needs to step out of the ‘analog age’.
Cosmetics ingredients company Croda International have announced the release of an updated, iPad-compatible version of its Interactive Hair Damage Guide.
The growing sampling trend and the rate in which the beauty box concept has taken off is ‘incredible’ according Euromonitor senior research analyst Virginia Lee.
New research underlines that skin care and sun care consumers are more likely to be engaged by online and mobile activities as well as being more influenced by internet ads.
Instagram is one of the fastest-growing emerging platforms, registering 10 percent month-over-month growth between December 2012 and January 2013. Here Cosmetics Design takes a look at the top 10 hair care and color brands using the platform.
Skin care maker Murad has followed in the footsteps of many other big cosmetics players and taken to mobile commerce in a bid to better serve consumers.
The hair care and color market needs to break away from investing in traditional media and distribution channels and look to the opportunities digital marketing can offer if it is to beat the market decline.
Beauty boxes have revolutionised how consumers shop for beauty products, providing sensory elements to online shopping that was not present in the traditional retail format and this will continue to drive e-commerce.
In the visual world of the beauty industry it should come as no surprise that video sharing platform YouTube is tipped as one of the largest sources of referral for the big cosmetics brands.
In the words of a well-known beverage company, the ‘holidays are coming’, and this presents an opportunity for cosmetics manufacturers to not only sell their products traditionally, but also utilize popular technology available to them to reach the consumer.
The US leads the pack when it comes to penetration and innovation in e-commerce, but there is now an opportunity for beauty brands in Europe following years of underinvestment in the channel.
