B2B beauty suppliers like Qosmedix are faced with many challenges in this fast-paced industry, not the least of which is the transition to all things digital. “We are heavily focusing on the digital experience,” Sternschein tells Cosmetics Design editor Deanna Utroske. “About half of the visitors to our website use mobile devices,” she say—a substantial figure considering the scope and scale of the business Qosmedix transacts.
And commerce is still shifting to digital and mobile too. The challenges that feature in the consumer channels, are impacting suppliers as well. “We also know that our customers are researching products on Amazon,” acknowledges Sternschein.
Watch her full video interview to learn more about the company’s newest packaging, the digitization of B2B marketing and more!
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.