New indie skin care brand founder Aneela Zaman has been showcasing her Sleeping Beauty serum at industry shows across the country, at the CEW Demo Day in New York City, at IBE Dallas, and most recently at Cosmoprof North America in Las Vegas. That’s where...
Hair care is the pivotal part of any cosmetic and personal care player’s portfolio in the Latin American market, so Cosmetics Design caught up with one of the region’s biggest players to find out how to make hair care work in such a competitive market..
There’s a whole swath of indie beauty brands advocating the notion that simple is best and less is more. They usually formulate with natural ingredients and have relatively small product portfolios. Still, the consumer appetite for what’s new, next, and...
Consumer hunger for the latest niche offering in the naturals and organics beauty space has never been higher. Here are our top picks for independent companies leading the pack.
In her Indie Beauty Profile, Tina Hedges, founder of LOLI Beauty, offers advice that she’s gained over the course of several entrepreneurial ventures; enumerates how LOLI takes sustainability to the far end of possibility; and explains why the seed of...
At last week’s Cosmoprof North America tradeshow in Las Vegas, Nevada, Steinberg spoke with Cosmetics Design editor Deanna Utroske about her new brand’s impressive retail reach; what young women expect from packaging and formulation; how millennials approach...
The beauty wellness brand has until now been focused on skin care formulated with natural ingredients. But this summer (as is increasingly common among personal care brands) Well Within added two skin care supplements to their product portfolio.
In her Indie Beauty Profile, Rose-Marie Swift, founder of RMS Beauty, explains why green beauty brands should focus first on consumer education (and only later on sales and marketing). And, she describes her experience moving from life as makeup artist...
In this video conversation with Cosmetics Design, Catie Wiggy, director of product innovation at MyChelle Dermaceuticals, talks about the brand’s recent partnership with French Transit, MyChelle’s newest product launches, reef-safe sun care, what ‘green...
This month, the fast-fashion retailer announced a collection of 25 scents intentionally blended to coordinate with the company’s existing fragrances. The new Eau de Toilette and body mist collection will go on sale next month.
In her Indie Beauty Profile, Jessica Postiglione, CEO of OLIKA, details the strategy behind the first brand from a company that’s laser-focused on differentiation in the personal care industry. Her company’s Birdie and Minnie are known as much for their...
Industry veteran Heather Fink recently launched her own makeup brand, The Sexiest Beauty. And, even with some 30 years of experience—developing product, building brands, launching marketing campaigns—she acknowledges that as a new beauty brand founder...
In this video interview with Cosmetics Design, fragrance industry expert Rhona Stokols (a partner at the innovative venture known as Perfumariē) talks about how the business of scent is changing and how savvy perfumers, suppliers, brands, etc. are gathering...
In her Indie Beauty Profile, Julia Teren, founder of Thesis, makes known just how much time and dedication are required to develop and sustain an indie brand. And, she describes her efforts to build a business on ingredient principles that fall outside...
The subcategory of hair care is used by women wearing protective hairstyles (like wigs, weaves, and headwraps) while shifting from a chemically treated hair style to a natural hair style. And as of this month, more consumers have access to the category,...
In her Indie Beauty Profile, Evelyne Nyairo, founder of Ellie Bianca, outlines the principles and practices that make hers a socially conscious skin care business. And being something of a serial entrepreneur, she speaks from experience, advising other...
In her Indie Beauty Profile, Michelle Matthewman, managing director of Caim & Able (a personal care brand centered on the topical benefits of magnesium), has a realistic take on the time commitment required to run a personal care startup. And, she...
This month, the 12-year-old lash and brow conditioner brand announced a line extension into hair care, launching three volumizing products formulated for fine and thinning hair.
The beauty-from-within and supplements brand just debuted Collagen Pop, pressed tablets that dissolve in water like Airborne or 8Greens. Sold on the Hum Nutrition site and at all Sephora stores in the US, the new wellness / beauty ingestible is the latest...
In his Indie Beauty Profile, Eric Fallon, founder of the grooming and personal care brand Rebels Refinery, stresses the importance of knowledgeable mentors and revels in the joy of media and celebrity acclaim.
In their Indie Beauty Profile, Maegan Scarlett and Liora Dudar, founders of oVertone Haircare, urge would-be personal care or cosmetics entrepreneurs to just get started and keep improving. And, they describe the workings of an independent beauty startup...
A new beauty and fashion make-over TV show, hosted by actress Tori Spelling is providing a big opportunity for beauty brands to connect with consumers.
Registration is open through the end of June for both entrepreneurs and investors interested in participating in the event next month. The Beauty Pitch Angels program is essentially an interactive venue for emerging cosmetics and personal care brands...
On Friday the skin care brand opened a pop-up shop on 5th Avenue in Manhattan’s Flatiron neighborhood. It’s the second summer that Unilever is leveraging this limited-time, experiential, personalized retail strategy to engage beauty consumers.
In her Indie Beauty Profile, Risa Barash, founder of Fairy Tales Hair Care, outlines how a single-product grew into a leading problem / solution brand in the children’s hair care space, competing with the likes of Suave Kids at major retail stores.
In her Indie Beauty Profile, Michelle Tu, founder of CURA Skincare, emphasizes the advantage that networking plays in the personal care business. And in simply sharing her (brand’s) profile here, she reveals how a product line built around a single hero...
Our US editor, Deanna Utroske, catches up with Danuta Dudek, the founder of travel skin care brand Cotarde, on their success at this year's Beauty Industry Awards.
In her Indie Beauty Profile, Janet Schriever, founder of Crave Skincare, emphasizes the value of a close relationship between an independent brand and the consumers who support it. And, she attests to the advantage that pitching (and otherwise publically...
We caught up with L'Oréal's digital strategy manager for hair care and styling at the recent FCE Cosmetique event in Brazil, where he shared some of his in depth knowledge for both the Brazil market and worldwide.
NaturaBrasil has launched a new line of organic alcohol-based fragrances reflecting the scents of Brazil and being launched across international markets.
Kao first entered the beauty scene in 1887. For more than a century, the Japanese beauty heavyweight has launched a multitude of brands to attract its domestic and global consumers.
The two beauty giants have signed a global, long-term license agreement for the creation, development and distribution of fine fragrances and luxury beauty under the Valentino brand.
Storytelling is having a dramatic impact on how indie brands are crafting, communicating and connecting communities both online and offline. In this special focus on how Asia-Pacific brands of today are marketing themselves, we look at how culture is...
In her Indie Beauty Profile, Ikram Elharti, founder of Sahara Rose, describes how she’s building a skin care brand that’s intentionally encouraging consumers and entrepreneurs alike to pursue their ambitions.
In her Indie Beauty Profile, Brianne West, founder of Ethique (a brand that makes only solid-bar-form personal care and beauty products), shares a bit of what she’s done to create a successful brand that stands as an example of what a more socially, culturally,...
The Indie beauty category and the naturals trend have always been a perfect complement, so it comes as no surprise that some of the most progressive and forward-thinking natural brands are also independently owned.
We take a look at a few of the beauty players leading the charge with digital, making the most of opportunities to reach and engage with consumers online.
Niche, startup, and independent brands are proliferating in beauty and fragrance alike. Here Cosmetics Design takes a look at several indie fragrance brands with proven or probable longevity in the market.
This brand is one of the biggest recent successes in the Indie Beauty space and the CosmeticsDesign team was lucky enough to catch up with company founder Ashley Prange to discuss the growth of the business.
Cosmetics Design checked in with Janna Sheehan, founder and fragrance designer at Ojai Wild, an independent eau de cologne brand that prides itself in local sourcing to learn more about the possibilities and limitations of gathering raw materials from...
Fast-growing skincare and makeup brand Glossier is set to open its second permanent bricks and mortar presence in
backdrop, in a bid to continue its Instagram-worthy reputation.
In her Indie Beauty Profile, Monica Watson, founder of Berlin Skin, explains why, that with the right intention and formulation, a small number of skin care products can go a long way. And, she underscores the value that consumer spending can add to the...
The new skin care and nutricosmetics brand is developing a product line and a brand story that takes beauty back to the womb. Cosmetics Design connected with Eugene He, the founder of Ceramiracle, to learn what the brand is all about.
In her Indie Beauty Profile, Kellie Chen, co-founder of Fytt Beauty, explains why hers is a preventative skin care brand with a focus on good health. And, she takes great care describing the Fytt Beauty customer, with specifics that make it quite clear...
When Angles in America: A Gay Fantasia on National Themes made its Broadway debut in the early 1990’s, the looks of the characters in the seven-and-a-half-hour play were created in collaboration with MAC. Now, The Estée Lauder Companies makeup brand is...
In her Indie Beauty Profile Catkin Wemyss Bodmer, founder of BRYT Skincare, calls attention to how valuable the right retail partnerships can be and thoughtfully explains the connection she sees between skin care, health care, and beauty.
The business organization announced its 2018 Beauty Award finalists this week. Several of the 250+ products in the running come from independent cosmetics and personal care brands, and many of those from big beauty brands feature notable new technologies.
The private label beauty maker has just announced a new brand of its own. And as of this week, the first two Hush products—color cosmetics for hair—are on the market.
