CD Buzz Video
MyChelle Dermaceuticals: how one bio-resourceful skin care brand is scaling up in the crowded clean beauty marketplace
“We are so proud to be more than a clean line,” Catie Wiggy, director of product innovation at MyChelle Dermaceuticals, tells Cosmetics Design editor Deanna Utroske. “For MyChelle,” she says, “it is about product safety but also sustainability.”
“So with our sun care, for example, we are the fastest growing natural sun care brand and we’re 100% mineral; so we’re reef safe—which is so important, especially with the laws that were just passed in Hawaii,” explains Wiggy.
Find out more about MyChelle’s products and plans for growth in the video above.
And get even better acquainted with the brand by viewing this CPNA 2017 video with MyChelle and reading the Indie Beauty Profile column featuring MyChelle.
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.