CD Buzz Video

MyChelle Dermaceuticals: how one bio-resourceful skin care brand is scaling up in the crowded clean beauty marketplace

By Deanna Utroske

- Last updated on GMT

In this video conversation with Cosmetics Design, Catie Wiggy, director of product innovation at MyChelle Dermaceuticals, talks about the brand’s recent partnership with French Transit, MyChelle’s newest product launches, reef-safe sun care, what ‘green beauty’ means, and more.

“We are so proud to be more than a clean line,”​ Catie Wiggy, director of product innovation at MyChelle Dermaceuticals, tells Cosmetics Design editor Deanna Utroske. “For MyChelle,”​ she says, “it is about product safety but also sustainability.”

“So with our sun care, for example, we are the fastest growing natural sun care brand and we’re 100% mineral; so we’re reef safe—which is so important, especially with the laws that were just passed in Hawaii,” ​explains Wiggy.

Find out more about MyChelle’s products and plans for growth in the video above.

And get even better acquainted with the brand by viewing this CPNA 2017 video with MyChelle​ and reading the Indie Beauty Profile column featuring MyChelle​.

---

DeannaUtroskeEditor

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related news

Show more

Related products

show more

How Nutricosmetics Can Enhance Skin Beauty

How Nutricosmetics Can Enhance Skin Beauty

Content provided by Activ'Inside | 11-Dec-2023 | White Paper

In the ever-evolving realm of nutricosmetics, where inner wellness meets outer beauty, few natural ingredients have captured the spotlight quite like grapes.

Ultimate Antimicrobial Solution for BPC

Ultimate Antimicrobial Solution for BPC

Content provided by Acme-Hardesty Company | 11-Oct-2023 | White Paper

Sharomix™ EG10, a versatile broad-spectrum antimicrobial liquid blend for preserving personal care products, ensures safety at usage levels ranging from...

Acme-Hardesty Expands Product Line into Canada

Acme-Hardesty Expands Product Line into Canada

Content provided by Acme-Hardesty Company | 07-Jul-2023 | Product Brochure

Acme-Hardesty’s latest expansion into Canada includes Resplanta®, Botaneco®, and BYK from our partners Sharon Personal Care and Eckart Effect Pigments...

Create gentler, eco-friendly personal care

Create gentler, eco-friendly personal care

Content provided by Covation Bio™ PDO | 22-Jun-2023 | White Paper

Zemea® propanediol is a 100% plant-based humectant and solvent that’s easy on skin and the planet. This single, natural ingredient boosts moisturization...

Related suppliers