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How can fragrance brands keep up with the pace of change?

By Deanna Utroske

- Last updated on GMT

In this video interview with Cosmetics Design, fragrance industry expert Rhona Stokols (a partner at the innovative venture known as Perfumariē) talks about how the business of scent is changing and how savvy perfumers, suppliers, brands, etc. are gathering actionable, profitable consumer insights.

After years on the supply side of the fragrance industry, Rhona Stokols recently changed her vantage point and began working with consumers. At the Perfumariē “we are planting seeds for future generations of fragrance connoisseurs and collectors,” ​emphasizes Stokols, adding “that is really the educational aspect of our business.”

But the shop that Mindy Yang founded is doing so much more for the fragrance industry. It’s a venture that helps fragrance business leaders keep up with consumer expectations while inviting shoppers to slow down, discover, and connect with scent like never before.

Watch the full video interview above to find out how consumers and business insiders alike are making meaningful discoveries at the Perfumariē.

And read even more about this concept shop here on Cosmetics Design​.



Deanna Utroske, Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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