CD Buzz Video

How can fragrance brands keep up with the pace of change?

By Deanna Utroske contact

- Last updated on GMT

In this video interview with Cosmetics Design, fragrance industry expert Rhona Stokols (a partner at the innovative venture known as Perfumariē) talks about how the business of scent is changing and how savvy perfumers, suppliers, brands, etc. are gathering actionable, profitable consumer insights.

After years on the supply side of the fragrance industry, Rhona Stokols recently changed her vantage point and began working with consumers. At the Perfumariē “we are planting seeds for future generations of fragrance connoisseurs and collectors,” ​emphasizes Stokols, adding “that is really the educational aspect of our business.”

But the shop that Mindy Yang founded is doing so much more for the fragrance industry. It’s a venture that helps fragrance business leaders keep up with consumer expectations while inviting shoppers to slow down, discover, and connect with scent like never before.

Watch the full video interview above to find out how consumers and business insiders alike are making meaningful discoveries at the Perfumariē.

And read even more about this concept shop here on Cosmetics Design​.

---

DeannaUtroskeEditor

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related news

Show more

Related products

show more

Scent Expedition: Madagascar

Scent Expedition: Madagascar

Symrise | 15-Jul-2020 | Product Presentation

With 90% of its plants and animals found nowhere else, Madagascar is a wealth of biodiversity like no place else on earth. This island off the coast of...

Firmenich Sharing Innovation 2020 Collection

Firmenich Sharing Innovation 2020 Collection

Firmenich | 30-Jun-2020 | Product Presentation

Once again, Firmenich has opened its treasure chest of exceptional ingredients, created from its industry-leading science platforms. The company shares...

Related suppliers

Follow us

Products

View more

Webinars