Indie Beauty Profile

Eric Fallon, Rebels Refinery

By Deanna Utroske contact

- Last updated on GMT

Eric Fallon (left)
Eric Fallon (left)
In his Indie Beauty Profile, Eric Fallon, founder of the grooming and personal care brand Rebels Refinery, stresses the importance of knowledgeable mentors and revels in the joy of media and celebrity acclaim.

The men’s skin care, grooming, and makeup businesses are picking up with consumers; and modish, mainstream brands like Rebels Refinery are adding to the momentum. With a product portfolio spanning hair care and hair styling, body care and soap, skin care and beard care, and packaging-driven lip care (sold in eos-like containers in the shape of pineapples or skulls), the team at Rebels is endeavoring to make a name for themselves in the affordable skin care market.   

Here, the personal care entrepreneur shares a profile of himself and the brand.

Name: ​Eric Fallon, Founder and CEO

Indie Beauty Company: ​Rebels Refinery

Launched: ​2013

Headquarters: ​Toronto, Ontario

Cash flow: ​Chain-wide [distribution] at Target changed our lives forever.

Team work: ​7 full-time employees

Distribution: ​Rebels Refinery is sold at all US Target locations and soon ULTA.

Years in beauty: ​Almost 6 years

Years at Rebels Refinery: ​Since it was a silly idea floating around my head [that] I impulsively acted on. 

Entrepreneurial experience: ​This is my second company I worked on from scratch. The first one was a company with my dad making complex soap dispensers. I think we almost tried to kill each other. Not nearly as fun (or sexy) as Rebels.

The business: ​premium natural skin care for humans with an edge

The wow-factor: ​Men’s grooming and women’s lip balms that focus on high design and high-quality ingredients at affordable prices.

The customer: ​Discerning humans

Milestone moment: ​Our favorite UFC fighter uses our products religiously—Mike Bisping. Also, every time Refinery29 writes about us we lose our sh*t. Teen Vogue the first time shocked us. Just trying to make our mother’s proud and our customer’s happy.

Advice for fellow indie beauty entrepreneurs: ​Find a mentor who’s done it. Something we wish we had done. And, you have to be ALL in.

Just one: ​Our skull shaped lip balm in passion fruit (shameless plug). But it’s impossible to choose one of anything.  



Deanna Utroske, Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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