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Feminine wellness and beauty are all about feeling good, says brand founder Lauren Steinberg

By Deanna Utroske

- Last updated on GMT

At last week’s Cosmoprof North America tradeshow in Las Vegas, Nevada, Steinberg spoke with Cosmetics Design editor Deanna Utroske about her new brand’s impressive retail reach; what young women expect from packaging and formulation; how millennials approach entrepreneurship; and what the Queen V brand is really all about.

“When I feel good on the inside, I feel like I’m more confident and I do my best​,” Lauren Steinberg, founder of Queen V, tells Cosmetics Design.

She goes on to further illustrate the importance of well feminine care products: “a lot of women think about skin care, for example a face mask, it kind of feels like you’re treating yourself….You should be able to treat yourself down there as well,”​ says Steinberg referring to women’s vaginal self-care.

Queen V product benefits are basically wellness, enjoyment, and staving off infection. The brand’s product portfolio includes an on-trend rose-water mist​ and an ingestible millennial-friendly probiotic. “We don’t have time to refrigerate our probiotic,”​ acknowledges Steinberg (a millennial woman, herself) “and if you do refrigerate it, we probably forget to take it,”​ she adds.

Queen V is brand for young women, from young women—a niche few, if any, multinational brands fill right now.

Watch the full video above to find out what #maintainyourv #healyourv #enjoyyourv is all about for Queen V consumers.

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DeannaUtroskeEditor

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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