In her Indie Beauty Profile, Melanie Gleeson, founder of endota, tells how a first job in beauty grew into a spa services business and eventually a brand with 3 distinct product lines. And, she passes along the advice of a friend that changed her into...
Ere Perez Natural Cosmetics is a Latino-owned natural cosmetics business, based in Australia and serving the Latin American market with its lines of color cosmetic and skin care products.
This week’s Beauty Squared event in New York City features 20+ indie brands, all orbiting the mindful beauty space. Here Cosmetics Design looks at 4 brands doing things differently in packaging, color cosmetics, skin care, and personal care.
Today, Wray and her colleagues announced the launch of Eighteen B, the indie beauty brand she’s developed around a biotech derived silk ingredient. The brand’s first 2 products promise improved skin texture, elasticity, and lift.
In her Indie Beauty Profile Aneela Zaman, founder of Zaman Skincare, gives insight into the challenges and joys of building a skin care business today, illustrates the importance of taking good advice and disregarding imprudent opinions, and describes...
In her Indie Beauty Profile, Emilie Davidson Hoyt, founder of LATHER, shares an outline of her long-running indie brand: an unassuming masstige personal care line that’s meeting the expectations of today’s naturals consumer. She has sound advice for other...
Inzunai forged its name as a provider of ingredient for cosmetics and personal care sourced from the Colombian Amazon. The next logical step for the business was finished products.
In her Indie Beauty Profile, Nabila Chemillier, CEO of L’ODAÏTÈS, describes how she and her sisters have built a plant-based brand with all the practicality and luxury of French skin care to share their families beauty regime with today’s discerning natural...
2018 saw a boom of beauty supplements from skin care brands and vitamin makers alike. Now, innovative startups are refining the options—formulating and marketing teas, tinctures, mix-in powders, and pills to ensure beauty-from-within outlives the trend...
This week's LATAM Beauy Brands profile highlights some of the hottest hair and skin care launches throughout the region, brought to you from market research provider Mintel.
The indie beauty trend is taking North America and, increasingly, Europe, by storm. But is it gaining the same sort of popularity in Asia? If so, where are the hot spots for indie beauty?
In her Indie Beauty Profile, Ursula Snyder, founder of DU NORD SKIN CARE, describes how she has created a brand that respects the land. Hers is an eco-lux skin care line with a levelheaded lifestyle approach to branding, packaging, formulation, and overall...
At last month’s Indie Beauty Expo event in Los Angeles, California, a new skin care startup out of Canada introduced IBE shoppers, buyers, influencers, and media to the innovative water-free, reusable textile mask technology created by Biomod Concepts....
Colombian biotech company Inbiotech started up as a biotech research firm back in 2004, but has since expanded with a beauty and personal care portfolio that includes five hair and skin care brands targeting a range of different functions.
Sylwia Wiesenberg is the entrepreneurial spirit personified. In her Indie Beauty Profile, the founder of both Bawdy Beauty and DOPE Naturally, shares the back story and brand stories that she’s single-handedly building into an enviable business venture....
For our first ever LATAM brand profile we bring you the low-down about New Body Costa Rica, a start-up with a line consisting of sunscreen, after sun and soaps, all made by hand.
Since launching as a beverage brand in 2013, Teami Blends has expanded into skin care and continues to grow its beauty product portfolio. At the month’s Indie Beauty Expo in Los Angeles, California, Cosmetics Design sat down with Adi Arezzini, co-founder...
In 2015 Marie Drago founded a new kind of personal care brand, one that promised to be “revolutionary skincare with a patented complex of pre, pro and postbiotics to support your skin's microbiome.” At this month’s Indie Beauty Expo event, Cosmetics...
Most skin care tools coming to market now are high-tech electronics or digital devices. However at this month’s BeautyX Summit and Indie Beauty Expo events in Los Angeles, California, Cosmetics Design learned about 3 beauty tools made of simple metals...
Every day the indie beauty movement gets more sophisticated, the brands more varied, and the innovations more relevant. Cosmetics Design discovered these 4 trends last week at the Indie Beauty Expo in Los Angeles, California—trends that signal what’s...
In her Indie Beauty Profile, Iris Cherng, founder of Honey Belle, Inc., shares the story of how she and other millennial entrepreneurs are building the businesses they want to buy from. Cherng’s first venture happens to be a skin care and body care brand...
In the face of significant challenges in the all-important Brazil market, executives at Avon Products are trying to win back customers with the launch of a two-hour delivery service.
Technology is continuing to play a bigger part in the beauty industry, and this is really being emphasized by the product launches at this year’s Consumer Electronics Show, in Vegas.
A seemingly infinite number of niche personal care, cosmetics, and fragrance brands have come to market under the guise of being sustainable, green, or otherwise better for the environment than the typical drug store or department store brand. Here, Cosmetics...
In her Indie Beauty Profile, Dr. Suzanne Saffie-Siebert, PhD; founder of Good Science Beauty; talks about how her background in advanced drug delivery and the overlooked power of the chemical element Silicon came together in the founding of a skin care...
The beauty startup led by Kailey Bradt is preparing to launch its first product—a powder shampoo—in the weeks ahead. What this means for the hair care category is yet to be seen. But Moondust Hair Wash is already distinctive. Cosmetics Design checked...
In her Indie Beauty Profile, Vicki Barillaro, president of TōN Cosmetics, describes how her direct-to-consumer makeup brand is helping shoppers find the perfect shade of red, nude, or pink lipstick with a quick online test. And, she outlines a series...
The Indie Beauty Profile column is moving…to Fridays! But before going ahead with that, Cosmetics Design is looking back over a selection of the business advice that featured cosmetics, personal care, and fragrance brand leaders have shared over the past...
Swissline by Dermalab has extended its distribution in Mexico, which is already the first market for the Switzerland-based brand to be distributed in Latin America.
The company, with tech and product development roots in South Korea, and offices in Washington DC, just started a crowdfunding campaign for its Marine Bio Mask Packs, formulated with red algae and spirulina, and using a next-generation mask material that...
Recently, brands featured on the Indie Beauty Profile column have been asked to define or explain their thinking on what makes a cosmetics, personal care, or fragrance brand independent. Here, Cosmetics Design has complied a selection of the replies in...
In her Indie Beauty Profile, Laura Rudoe, founder of the small-batch, artisan personal care brand Evolve Beauty, gives us a good insider understanding of why independent brands are so ingenious. And, she describes building a hand-made products business...
In her Indie Beauty Profile, Stacia Guzzo, co-founder of SmartyPits, outlines how she shuttered one personal care business venture to launch the brand her customers were clamoring for. And, she shares wise and thorough advice, suggesting that the company...
At next month’s Indie Beauty Expo in Los Angeles, California, numerous new cosmetics and personal care trends will be visible. Chief among them, the emerging marine ingredients trend. Here Cosmetics Design looks at 4 brands, exhibiting at IBE, that are...
The Florida-based company has been in business for 10 years, harvesting propolis, processing it with green extraction technology, and developing products for the wellness market. Now, NaturaNectar has announced plans to get into the beauty business.
It’s fairly common practice in men’s grooming to improve manual razors by adding more blades for better benefits. Now, OneBlade—the brand building a business around single-edge shaving—has launched a mid-priced version of its popular razors, continuing...
Barriers to market entry for cosmetics and personal care brands are said to be lower than ever, due in large part to ecommerce opportunities, social media marketing, and more transparent production channels. So while countless solo entrepreneurs are launching...
In her Indie Beauty Profile, Alison Crumblehulme, founder of Veriphy Skincare Inc., neatly explains the science and sociology behind the brand. And, she shares insight in to the reciprocal value of partnerships between indie beauty startups and manufacturers...
Prep U brand founder Michelle Houp is leading one of those indie personal care brands. So Cosmetics Design checked in with Houp to find out how Prep U is helping adolescent and teen boys add good hygiene and self-care practices into their daily lives...
In her Indie Beauty Profile, Lena Kanise Østergaard Jensen, founder of LENAJAPON USA, explains how she’s using ecommerce and trade / consumer discovery shows to introduce the skin care brand (originated by her mother) to consumers here in the US. And,...
Teaming up with Korean beauty leader, Cosmax, the dermatology-focused skin care providers will utilise the K-beauty brand’s reputation as Australia’s leading independent distributor and importer to craft customer relationships and generate sales.
Launched into the UK market initially, we spoke to originator and owner of Sanatio Naturalis, aromatherapist Valerie Ruonan Shi about how Ultrasonic Sanatio Naturalis diffusers are providing multifunctional lifestyle benefits to skin, personal and home...
As consumer demands for natural and ethical products rise, Cargill introduces its newly-launched beauty system. We spoke to Stephane LaCoutiere, Global Marketing Director at Cargill Beauty on how the company is ‘unleashing beauty sustainably’.
In her Indie Beauty Profile, Dr. Ebru Karpuzoglu, founder of AveSeena, describes the multifaceted approach she takes to skin care and why her new brand just may be what today’s wellness consumer is looking for.
Beauty tech entrepreneurs Meghan Maupin and Sid Salvi think so. They’ve just launched their Atolla Skincare System on the crowd-funding platform Kickstarter and are optimistic that data-based customized serum formulations are the answer that today’s digitally...
In his Indie Beauty Profile, Andrew Grella, founder of Formen Inc., reveals how lessons learned in elementary school and university made him an entrepreneur. And, he notes that the market for men’s makeup and complexion products isn’t limited to millennials...
According to the Global Wellness Institute’s 2018 report, wellness is now a $4.2 trillion business; and the beauty, personal care, and anti-aging categories account for $1,083bn of that figure. Here, Cosmetics Design looks at brands and trends navigating...
