Brand Innovation

Indie Beauty Profile Tina Hedges LOLI Beauty

Indie Beauty Profile

Tina Hedges, LOLI Beauty

By Deanna Utroske

In her Indie Beauty Profile, Tina Hedges, founder of LOLI Beauty, offers advice that she’s gained over the course of several entrepreneurial ventures; enumerates how LOLI takes sustainability to the far end of possibility; and explains why the seed of...

Indie skin care brand Well Within launches supplements

Indie skin care brand Well Within launches supplements

By Deanna Utroske

The beauty wellness brand has until now been focused on skin care formulated with natural ingredients. But this summer (as is increasingly common among personal care brands) Well Within added two skin care supplements to their product portfolio.

Indie Beauty Profile Rose-Marie Swift RMS Beauty

Indie Beauty Profile

Rose-Marie Swift, RMS Beauty

By Deanna Utroske

In her Indie Beauty Profile, Rose-Marie Swift, founder of RMS Beauty, explains why green beauty brands should focus first on consumer education (and only later on sales and marketing). And, she describes her experience moving from life as makeup artist...

Givaudan is behind the new H&M fragrance wardrobe launch

Givaudan is behind the new H&M fragrance wardrobe launch

By Deanna Utroske

This month, the fast-fashion retailer announced a collection of 25 scents intentionally blended to coordinate with the company’s existing fragrances. The new Eau de Toilette and body mist collection will go on sale next month.

Indie Beauty Profile Jessica Postiglione OLIKA

Indie Beauty Profile

Jessica Postiglione, OLIKA

By Deanna Utroske

In her Indie Beauty Profile, Jessica Postiglione, CEO of OLIKA, details the strategy behind the first brand from a company that’s laser-focused on differentiation in the personal care industry. Her company’s Birdie and Minnie are known as much for their...

The Sexiest Beauty: a people-positive cosmetics brand in the making - Heather Fink

CD Buzz Video

The Sexiest Beauty: a people-positive cosmetics brand in the making

By Deanna Utroske

Industry veteran Heather Fink recently launched her own makeup brand, The Sexiest Beauty. And, even with some 30 years of experience—developing product, building brands, launching marketing campaigns—she acknowledges that as a new beauty brand founder...

How can fragrance brands keep up with the pace of change? Rhona Stokols Perfumariē

CD Buzz Video

How can fragrance brands keep up with the pace of change?

By Deanna Utroske

In this video interview with Cosmetics Design, fragrance industry expert Rhona Stokols (a partner at the innovative venture known as Perfumariē) talks about how the business of scent is changing and how savvy perfumers, suppliers, brands, etc. are gathering...

Indie Beauty Profile Julia Teren Thesis

Indie Beauty Profile

Julia Teren, Thesis

By Deanna Utroske

In her Indie Beauty Profile, Julia Teren, founder of Thesis, makes known just how much time and dedication are required to develop and sustain an indie brand. And, she describes her efforts to build a business on ingredient principles that fall outside...

Taliah Waajid brings protective styles hair care line to Walmart

Taliah Waajid brings protective styles hair care line to Walmart

By Deanna Utroske

The subcategory of hair care is used by women wearing protective hairstyles (like wigs, weaves, and headwraps) while shifting from a chemically treated hair style to a natural hair style. And as of this month, more consumers have access to the category,...

Indie Beauty Profile Evelyne Nyairo Ellie Bianca

Indie Beauty Profile

Evelyne Nyairo, Ellie Bianca

By Deanna Utroske

In her Indie Beauty Profile, Evelyne Nyairo, founder of Ellie Bianca, outlines the principles and practices that make hers a socially conscious skin care business. And being something of a serial entrepreneur, she speaks from experience, advising other...

Indie Beauty Profile Michelle Matthewman Caim & Able

Indie Beauty Profile

Michelle Matthewman, Caim & Able

By Deanna Utroske

In her Indie Beauty Profile, Michelle Matthewman, managing director of Caim & Able (a personal care brand centered on the topical benefits of magnesium), has a realistic take on the time commitment required to run a personal care startup. And, she...

RevitaLash brand expands into hair care

RevitaLash brand expands into hair care

By Deanna Utroske

This month, the 12-year-old lash and brow conditioner brand announced a line extension into hair care, launching three volumizing products formulated for fine and thinning hair.

Hum Nutrition launches dissolving collagen tablets

Hum Nutrition launches dissolving collagen tablets

By Deanna Utroske

The beauty-from-within and supplements brand just debuted Collagen Pop, pressed tablets that dissolve in water like Airborne or 8Greens. Sold on the Hum Nutrition site and at all Sephora stores in the US, the new wellness / beauty ingestible is the latest...

Indie Beauty Profile Eric Fallon Rebels Refinery

Indie Beauty Profile

Eric Fallon, Rebels Refinery

By Deanna Utroske

In his Indie Beauty Profile, Eric Fallon, founder of the grooming and personal care brand Rebels Refinery, stresses the importance of knowledgeable mentors and revels in the joy of media and celebrity acclaim.

Indie Beauty Profile Maegan Scarlett and Liora Dudar oVertone Haircare

Indie Beauty Profile

Maegan Scarlett and Liora Dudar, oVertone Haircare

By Deanna Utroske

In their Indie Beauty Profile, Maegan Scarlett and Liora Dudar, founders of oVertone Haircare, urge would-be personal care or cosmetics entrepreneurs to just get started and keep improving. And, they describe the workings of an independent beauty startup...

Beauty Pitch Angels event returns to CosmoProf NA for 2018

Beauty Pitch Angels event returns to CosmoProf NA for 2018

By Deanna Utroske

Registration is open through the end of June for both entrepreneurs and investors interested in participating in the event next month. The Beauty Pitch Angels program is essentially an interactive venue for emerging cosmetics and personal care brands...

Unilever reprises St. Ives skin care pop-up in New York City

Unilever reprises St. Ives skin care pop-up in New York City

By Deanna Utroske

On Friday the skin care brand opened a pop-up shop on 5th Avenue in Manhattan’s Flatiron neighborhood. It’s the second summer that Unilever is leveraging this limited-time, experiential, personalized retail strategy to engage beauty consumers.

Indie Beauty Profile Risa Barash Fairy Tales Hair Care

Indie Beauty Profile

Risa Barash, Fairy Tales Hair Care

By Deanna Utroske

In her Indie Beauty Profile, Risa Barash, founder of Fairy Tales Hair Care, outlines how a single-product grew into a leading problem / solution brand in the children’s hair care space, competing with the likes of Suave Kids at major retail stores.

Indie Beauty Profile Michelle Tu CURA Skincare

Indie Beauty Profile

Michelle Tu, CURA Skincare

By Deanna Utroske

In her Indie Beauty Profile, Michelle Tu, founder of CURA Skincare, emphasizes the advantage that networking plays in the personal care business. And in simply sharing her (brand’s) profile here, she reveals how a product line built around a single hero...

Indie Beauty Profile Janet Schriever Crave Skincare

Indie Beauty Profile

Janet Schriever, Crave Skincare

By Deanna Utroske

In her Indie Beauty Profile, Janet Schriever, founder of Crave Skincare, emphasizes the value of a close relationship between an independent brand and the consumers who support it. And, she attests to the advantage that pitching (and otherwise publically...

L'Oreal digital strategy expert shares key tips

LATAM Supplement

L'Oreal digital strategy expert shares key tips

By Simon Pitman

We caught up with L'Oréal's digital strategy manager for hair care and styling at the recent FCE Cosmetique event in Brazil, where he shared some of his in depth knowledge for both the Brazil market and worldwide.

How Kao’s brand portfolio is shaping up

How Kao’s brand portfolio is shaping up

By Natasha Spencer

Kao first entered the beauty scene in 1887. For more than a century, the Japanese beauty heavyweight has launched a multitude of brands to attract its domestic and global consumers.

Using culture as a marketing method

Using culture as a marketing method

By Natasha Spencer

Storytelling is having a dramatic impact on how indie brands are crafting, communicating and connecting communities both online and offline. In this special focus on how Asia-Pacific brands of today are marketing themselves, we look at how culture is...

Indie Beauty Profile Ikram Elharti Sahara Rose

Indie Beauty Profile

Ikram Elharti, Sahara Rose

By Deanna Utroske

In her Indie Beauty Profile, Ikram Elharti, founder of Sahara Rose, describes how she’s building a skin care brand that’s intentionally encouraging consumers and entrepreneurs alike to pursue their ambitions.

Indie Beauty Profile Brianne West Ethique

Special Newsletter: Indie Beauty Profile

Brianne West, Ethique

By Deanna Utroske

In her Indie Beauty Profile, Brianne West, founder of Ethique (a brand that makes only solid-bar-form personal care and beauty products), shares a bit of what she’s done to create a successful brand that stands as an example of what a more socially, culturally,...

Indie and Fragrance: a business partnership with sillage

Special Newsletter: Indie Brands

Indie and Fragrance: a business partnership with sillage

By Deanna Utroske

Niche, startup, and independent brands are proliferating in beauty and fragrance alike. Here Cosmetics Design takes a look at several indie fragrance brands with proven or probable longevity in the market.

Au Naturale founder talks about expansion plans

Au Naturale founder talks about expansion plans

By Simon Pitman

This brand is one of the biggest recent successes in the Indie Beauty space and the CosmeticsDesign team was lucky enough to catch up with company founder Ashley Prange to discuss the growth of the business.

Glossier to open permanent store in Los Angeles

Glossier to open permanent store in Los Angeles

By Sian Gardiner

Fast-growing skincare and makeup brand Glossier is set to open its second permanent bricks and mortar presence in
backdrop, in a bid to continue its Instagram-worthy reputation.

Indie Beauty Profile Monica Watson Berlin Skin

Indie Beauty Profile

Monica Watson, Berlin Skin

By Deanna Utroske

In her Indie Beauty Profile, Monica Watson, founder of Berlin Skin, explains why, that with the right intention and formulation, a small number of skin care products can go a long way. And, she underscores the value that consumer spending can add to the...

Indie Beauty Profile Kellie Chen Fytt Beauty

Indie Beauty Profile

Kellie Chen, Fytt Beauty

By Deanna Utroske

In her Indie Beauty Profile, Kellie Chen, co-founder of Fytt Beauty, explains why hers is a preventative skin care brand with a focus on good health. And, she takes great care describing the Fytt Beauty customer, with specifics that make it quite clear...

Indie Beauty Profile Catkin Wemyss Bodmer BRYT Skincare

Indie Beauty Profile

Catkin Wemyss Bodmer, BRYT Skincare

By Deanna Utroske

In her Indie Beauty Profile Catkin Wemyss Bodmer, founder of BRYT Skincare, calls attention to how valuable the right retail partnerships can be and thoughtfully explains the connection she sees between skin care, health care, and beauty.

Indie Beauty Profile Terry Zickerman Love Sun Body

Indie Beauty Profile

Terry Zickerman, Love Sun Body

By Deanna Utroske

In his Indie Beauty Profile, Terry Zickerman, CEO of Love Sun Body, explains why he sees alternative ingredients and the challenge of developing more globally compliant personal care products as an opportunity for indie brands.

What happens when beauty influencers influence brands?

What happens when beauty influencers influence brands?

By Deanna Utroske

To gain a bit of perspective on the ins and outs of co-creation, Cosmetics Design connected with Mariya Nurislamova CEO of Deck of Scarlet, a digital-first direct brand that creates a new color cosmetics palette every other month in cooperation with a...