LATAM Beauty Brands Profile
LATAM Beauty Brands Profile - Mintel's skin and hair care launches
Cosmetics Design has teamed up with Mintel to tap into its Global New Product Database and find out what type of brands are hitting the market, their product claims and what is making them stand out in a crowded market place.
We spoke to Mintel beauty and personal care analyst Alison Gaither to find out the difference these products make and why what makes them innovative.
Please click through the photos in the gallery, above, to get the full analyst's commentary, the product description and to see what they look like!
The hair care launches
In Colombia Colby has launched a sulfur0free shampoo and treatment that features aloe vera and Keratin, with a combination of hydration and damage repair claims tapping into some of the biggest trends in Latin America.
Over to Brazil for La Vertuan Man Shampoo for hair, beard and body, an all-in-one product that taps into huge growth in men's grooming as well as the on-the-go trend.
Also in Brazil Capicilin Integral Shampoo and Conditioner again has the big hydration and damage repair claims, complete with natural ingredients that include collagen.
The skin care launches
Another launch on the massive Brazil market is the Natura Faces Holo Tint Iluminador, a facial illuminating product that is described as using holographic tint technology to enhance the complexion.
Sakros Mineral Mud Margarita Mix Mascarilla face mask contains mud and minerals and an exfoliating claim, which taps into the experiential of sipping a margarita with friends to enhance its appeal.