In their Indie Beauty Profile, Begoña Sanjuán and Isabel Ramos, co-founders of AYUNA • less is beauty, share insight into their very carefully conceived green luxury skin care brand and have some pithy advice for their fellow founders—really, it’s good...
In her Indie Beauty Profile Ulli Haslacher, president of Pour Moi Beauty, explains that the brand, which may look like an overnight sensation, has years of work behind it. And, she pauses to celebrate the remarkable volume of early press coverage devoted...
The pharmacy-led retail chain announced a new personal care brand this week, one backed by years of R&D and an online community of thousands of women who were involved along the way with product testing and the like.
Since early this year, Cosmetics Design has been publishing the Indie Beauty Profile column weekly, showcasing the inspiring work of cosmetics and personal care entrepreneurs and their innovative brands. Now after nearly 30 installments, we pause to reflect...
In her Indie Beauty Profile, Michelle Ranavat, founder of Ranavat Botanics, talks about the entrepreneurial spirit she seems to have inherited and how that spirit along with her supply chain experience have enabled the Ranavat brand to move from idea...
In her Indie Beauty Profile, Katy Foxcroft, co-founder of Tancream, explains how she and her team have worked to develop a new category within sun care.
The long-anticipated makeup collection from singer, actress, and business woman Rihanna launched globally late last week and is a real entrepreneurial departure from both the indie-startup approach and the one-off celebrity business strategy that’s been...
In recent weeks, the at mass beauty brand has gotten serious about influencers and opened an interactive NYC pop-up shop. Now the brand has announced Issa Rae as its latest ambassador.
In her Indie Beauty Profile, Donna Pohlad, founder and CEO of the at-home hair color brand dpHUE has a single word of advice for her beauty brand founding counterparts and her full remarks here illustrate nicely how she herself has taken that wisdom to...
The Indie Beauty Expo opened its third annual show in New York City last week, and Cosmetics Design was there, meeting with founders, discovering new brands, learning about product launches, and identifying the trends and innovations that are emerging...
In his Indie Beauty Profile, Rick Sliter, CEO of BioClarity describes how he and his colleagues leverged a biotech ingredient idea to launch an acne treatment line, and how beneficial digital word-of-mouth marketing has been to building the brand.
The beauty tech brand and the broadcast TV shopping network teamed up on an AR beauty purchase platform that lets consumers first virtually try on product that they see being demonstrated and then buy that product from QVC within the same app.
In his Indie Beauty Profile, Dr. Kalidas Kale, founder of Exquis Skincare, speaks candidly about the resources, financial and otherwise, needed to launch a personal care brand, and he shares insight on how new technology can be used to enhance the benefits...
Active Vitamin C-based hair and skin care name, Vitabrid C12, hits US shelves with an exclusive retail agreement with luxury speciality retailer, Barneys New York.
Well over 200 independent cosmetics and personal care brands will be exhibiting at this month’s Indie Beauty Expo in New York City (August 22 – 24). Here, Cosmetics Design features 7 brands that standout from the crowd with products, ingredients, innovations,...
In her Indie Beauty Profile, Linda Gillette, founder of Parodi Professional Care, describes how she’s moving a niche personal care line, developed for professionals, into the consumer space. And, she reminds other beauty brand founders to be attentive...
Cosmetics Design checked in with Lisa Damron, co-founder of Starlet Satin, to discuss the ins and outs of reviving a dormant indie beauty company in a time when new innovations and just-launched brands are in the spotlight.
The skin care brand, made by the biotech ingredient company Amyris and sold at Sephora here in the US, is gearing up for its next market—a move that promises to be a first step toward an international Biossance business.
In her Indie Beauty Profile, Rachel Roff, founder of Urban Skin Rx, has delightfully practical advice for her fellow beauty entrepreneurs. And, she shares sales figures, distribution data, and brand strategy notes that give real insight into how she’s...
The direct sales beauty company debuted its new blend-it-yourself vitamin C product late last week at the annual Mary Kay beauty consultant seminar in Dallas, Texas.
In her Indie Beauty Profile, Kimberly Heathman of MyChelle Dermaceuticals talks through the brand’s DNA, so to speak, summarizing the natural skin care maker’s focus and function in the marketplace.
Two months ago Madison Reed partnered with Ulta to sell hair color kits and bring its AI chatbot tool in-store. Cosmetics Design spoke with Amy Errett, CEO of Madison Reed, late last week to find out how the partnership is going and how this new company...
In his Indie Beauty Profile, Joshua Gordon, founder of noyah Natural Cosmetics, shares insight into how he created a simple, functional cosmetics and personal care brand. And, he succinctly describes that brand's target customer in just four words!
The genetic testing laboratory has served hospitals, government agencies, lawyers, and individuals for 20 years. And now the company is putting a line of DNA testing kits on retail shelves.
With all the trappings of a chic, contemporary startup and all the sophistication of a luxury heritage brand, Senteurs D’Orient is soap for the modern market. To learn how this indie beauty brand is revolutionizing the modest category that is solid soap,...
In his Indie Beauty Profile, Chris Hobson, founder of Patchology, shares his candid thoughts on the worth of industry trends and suggests that a startup skin care brand can find allies where they might be least expected, like on a legacy department store’s...
Not long after news broke of the new beauty company’s partnership with L’Occitane International, Cosmetics Design dropped in on CEO Michele Gay to learn about that deal and about how LimeLight is reinventing cosmetics and personal care direct sales for...
In her Indie Beauty Profile, Lea Anne Christine Fulton, founder of L.A. Christine, talks about her brand’s version of multi-channel retail, which spans pop-ups and direct TV, and she describes how her Finish heritage infuses everything about the brand,...
We caught up with BeBe & Bella probiotics skin care founder Allison Krebs-Bensch to find out more about what it takes to launch a brand in this rapidly evolving space.
The probiotics trend is one of the fastest growing in the skin care category right now, mainly because it simultaneously hits on key consumer demands that include wellness and natural.
In her Indie Beauty Profile, Ashley Prange CEO of Au Naturale Cosmetics, describes how she has built a brand around the #CleanBeautyRevolution and just how much work her team put into rebranding Au Naturale for the next phase of business.
The skin care product line, tailored to meet the needs and expectations of millennials, somehow manages to encompass nearly every trend associated with this unique generation of beauty consumers.
In their Indie Beauty Profile, Lynne Florio and Renee Tavoularis, founders of Planted in Beauty by Well Within, explain how they’re making good use of the various business services available to startups in and beyond beauty and reveal what they’ve hearing...
In her Indie Beauty Profile, skin care brand founder Angela Caglia describes how she leveraged her experience as a facialist to develop an eco-lux brand that resonates with today’s sophisticated consumers, and she underscores just how instrumental the...
Conventional personal care product preservatives can damage or otherwise interfere with the body’s microbiome, so Mother Dirt products are formulated without those ingredients. Now the brand has announced updates to its shampoo that significantly extend...
The independent beauty movement is unstoppable. It’s no longer niche and it’s no longer negligible. Here Cosmetics Design examines all things indie—what’s trending, how conventional beauty is responding, and more.
The rise of independent brands has been called everything from a competition to a revolution and by several monikers much better or worse (depending on the perspective). Here, Cosmetics Design examines all things indie—what’s winning, what signifies,...
The indie beauty category has been leading the way when it comes to ground breaking and innovative products, so we at Cosmetics Design thought it a good idea to pick out some of the best.
Anisa Telwar-Kaicker, the woman who launched and leads the global company, started her business as a distribution and marketing venture. Since then, Anisa International has grown in size and scope and is now known as a leader in synthetic fiber alternatives...
The Nestlé Skin Health product line got its start in 1947, has expanded over the years to include cleansers, moisturizers, and sun care. And, now the global brand has plans to reach even more consumers around the world.
In his Indie Beauty Profile, Sebastien Tardif, CEO of Veil Cosmetics, describes how he translated his experience as a professional makeup artist into a product line suitable for pros and novices alike, and gives a nod to the validation that brand recognition...
In her Indie Beauty Profile, Dr. Conny Wittke, founder of the Beauty Ideas Group and the skin care brand nügg, explains why, in today’s personal care market place, a brand’s unique value proposition should put the emphasis on ‘value’ rather than on ‘unique’...
In her Indie Beauty Profile, Linda Treska, founder of Pinch of Colour, shares her optimism for the future of omnichannel retail and advocates for extreme perseverance in the face of entrepreneurial challenges.
In her Indie Beauty Profile, Natasha Samardzic, founder of Folium Medica, shares insight into the market niche she’s found where wellness and beauty intersect and on how carefully her company sources phytomedicinal ingredients.
In her Indie Beauty Profile, Naa-Sakle Akuete, CEO of Eu’Genia Shea, explains how an indie brand can deliver supply chain transparency and ingredient purity that rivals much larger corporate brands and why asking for help is never a bad idea.
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