Indie Beauty Profile
Sebastien Tardif, Veil Cosmetics
Multitasking beauty products, particularly those merging the benefits of skin care with the effects of color cosmetics, are in demand because they fulfill current consumer wants for products that are efficient, that promote wellness, and that can be used to create ‘no-makeup’ or natural beauty looks. It’s this bit of the beauty market that Sebastien Tardif is reaching with Veil Cosmetics.
Here, the beauty entrepreneur shares a profile of himself and the brand.
Name: Sebastien Tardif, CEO
Indie Beauty Company: Veil Cosmetics
Launched: September 2012
Headquarters: New York, New York
Dollars and cents: Asked to comment on the company’s financials, Tardif says, “That is an endless, movable target.”
Team work: 3 full-time employees, 2 part-time
Distribution: Veil Cosmetics is distributed globally through our own ecommerce site VeilCosmetics.com and at select retailers in the US, Canada, the UK, Dubai, and Hong Kong.
Years in beauty: 20+
Years at Veil Cosmetics: 6
Entrepreneurial inclination: After 15 years working for prestige cosmetic brands around the world (making them millions of dollars), I was ready to launch my own company with my vision of beauty, reconciling both my professional experience backstage heading fashion week show / beauty editorial and my retail beauty work.
The business: Veil Cosmetics is all about weightless complexion solutions.
The wow-factor: Being a complexion centric brand, Veil Cosmetics is all about finding the perfect fusion of skin care and makeup, offering superior textures that reveal skin without masking it.
The customer: The Veil Cosmetics customer is anyone from pro makeup artists to teenagers, millennials, professional women, busy mothers, [anyone] anywhere from 16 to 80 years old.
Milestone moment: I liked when we started to hear at tradeshows 3 years ago that people had heard about us or purchased the product before.
Advice for fellow indie beauty entrepreneurs: Turn your challenges into success stories. It is the only way forward.
Just one: I can’t live without my Veil Cosmetics Complexion Fix Corrector Concealer Highlighter. After all, creating your own makeup answers a very selfish need!
