Indie Beauty Profile

Linda Treska, Pinch of Colour

By …as told to Deanna Utroske

- Last updated on GMT

Indie Beauty Profile Linda Treska Pinch of Colour
In her Indie Beauty Profile, Linda Treska, founder of Pinch of Colour, shares her optimism for the future of omnichannel retail and advocates for extreme perseverance in the face of entrepreneurial challenges.

Socially responsible consumer goods companies are on the rise as more and more shoppers demonstrate a willingness to spend on brands that help them make the world a better place. Pinch of Coulor has taken this concept further than most, incorporating a CSR ethos into both the company’s product formulations and charitable giving mission.  

Here, the beauty entrepreneur Linda Treskashares a profile of herself and the brand.

Name:​ Linda Treska, Founder and CEO

Indie Beauty Company:​ Pinch of Colour

Launched:​ August 23, 2016

Headquarters:​ New York, New York

Cash flow: ​My first Purchase Order came in within the first 45 days of the company’s launch. That was a big milestone for a brand-new startup.

Team work: ​3 full-time

Distribution:​ Pinch of Colour sells in the prestige segments. In the first 7 months we have tapped into eComm, Direct TV, and Retail. All 3 channels are performing well and show a tremendous opportunity for growth.

Years in beauty:​ 20

Years at Pinch of Colour:​ 1

Entrepreneurial experience:​ I have worked with many small startups that have allowed me to get involved in every process along the way.

The business:​ Pinch of Colour is the first ever Waterless Beauty brand that stands for a cause – Water Conservation.

The wow-factor:​ We are the only company in the beauty space that has started with a charity / cause [at the core of our brand story] from day one.

The customer:​ 25-45 yrs old, educated, cares for sustainable products, and is environmentally conscious

Milestone moment:​ Being recognized as a charitable brand by non-profit organizations who want to collaborate with us

Advice for fellow indie beauty entrepreneurs:​ Never give up. Even on low days, never give up. Even when there is no light at the end of tunnel, never give up. Never give up for as long as you’re breathing. 

Just one: ​Asked about her go-to product, Treska says, I love oils, natural oils and extracts. I also love my lipsticks—can’t live without my Matte Velvets.

Related topics: Brand Innovation, Color Cosmetics

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