Brand Innovation

Indie Beauty Profile Naa-Sakle Akuete Eu’Genia Shea

Indie Beauty Profile

Naa-Sakle Akuete, Eu’Genia Shea

By …as told to Deanna Utroske

In her Indie Beauty Profile, Naa-Sakle Akuete, CEO of Eu’Genia Shea, explains how an indie brand can deliver supply chain transparency and ingredient purity that rivals much larger corporate brands and why asking for help is never a bad idea.

Indie Beauty Profile Camille Varlet All Beauty Inc

Indie Beauty Profile

Camille Varlet, All Beauty Inc

By …as told to Deanna Utroske

In her Indie Beauty Profile Camille Varlet, founder of All Beauty Inc, tells how her years of food and beauty industry experience converged in a single brand and why topical products aren’t the be-all and end-all of skin care.

Indie Beauty Profile Deborah Hernan Ottilie & Lulu

Indie Beauty Profile

Deborah Hernan, Ottilie & Lulu

By …as told to Deanna Utroske

In her Indie Beauty Profile, Deborah Hernan, president of Ottilie & Lulu, talks about finding opportunity in the challenges of a shifting retail market and reflects on just how rewarding entrepreneurship can be.

So what really is the best eye cream on the market?

So what really is the best eye cream on the market?

By Simon Pitman

The category for skin care that targets the delicate eye area has exploded in recent years with a dizzying array of choice that leaves many consumers bemused. So which one rates best?

Indie Beauty Profile Katya Hegg Lyeska skincare

Indie Beauty Profile

Katya Hegg, Lyeska skincare

By …as told to Deanna Utroske

In her Indie Beauty Profile, Katya Hegg, founder of Lyeska skincare runs through the distinctive benefits of her company’s signature ingredient and sheds light onto just how nuanced niche beauty brands can be.

Indie Beauty Profile Maya Crothers Circ-Cell Skincare

Indie Beauty Profile

Maya Crothers, Circ-Cell Skincare

By …as told to Deanna Utroske

In her Indie Beauty Profile, Maya Crothers, founder of Circ-Cell Skincare explains why she believes that brand loyalty isn’t a thing of the past and how putting money into digital can move a brand forward.

Indie Beauty Profile Anna Ayers Rahua by Amazon Beauty

Indie Beauty Profile

Anna Ayers, Rahua by Amazon Beauty

By …as told to Deanna Utroske

In her Indie Beauty Profile, Anna Ayers, CEO of Rahua by Amazon Beauty, shares how she’s built a natural personal care brand around sustainable rainforest-grown ingredients and acknowledges the valuable role philanthropy can play in the global economy.  

OZNaturals skin care features ingredient cold processing on label

OZNaturals features ingredient processing info on the label

By Deanna Utroske

So confident in the value, originality, and novelty of its cold-processed skin care formulations, OZNaturals has created a logo to highlight this feature of its products—a move that puts the indie brand on the leading edge of a transparent manufacturing...

Three beauty players win Nexty Awards at Expo West

Three beauty players win Nexty Awards at Expo West

By Deanna Utroske

The annual natural, organic, and non-GMO cross-industry show wrapped up last week in California. But before Expo West came to a close, one skin care ingredient maker and two beauty brands were honored for their inspiration, innovation, and integrity.  

Indie Beauty Profile Stephanie Additon JAVA Skin Care

Indie Beauty Profile

Stephanie Additon, JAVA Skin Care

By …as told to Deanna Utroske

In her Indie Beauty Profile, Stephanie Additon, founder of JAVA Skin Care explains how one entrepreneurial venture led her to another and underscores just how valuable a trustworthy team can be for a personal care startup.

Is there a digital solution for fragrance retail? Scent Trunk

Is there a digital solution for fragrance retail?

By Deanna Utroske

The newly launched Scent Trunk thinks so. And the team behind this online custom fragrance maker believes they’ve got it. Cosmetics Design connected with William Yin, CEO of Scent Trunk to find out what makes this latest beauty subscription service different.

Indie Beauty Profile Claire Mitchell ECO. Modern essentials

Indie Beauty Profile

Claire Mitchell, ECO. Modern essentials

By …as told to Deanna Utroske

In her Indie Beauty Profile, Claire Mitchell, director of ECO. Modern essential talks about how her international business experience helped her grow the brand’s global reach and how wellness, natural beauty, and consumer trust intersect in today’s personal...

Sephora test launches Biossance skin care from Amyris

Sephora launches Biossance skin care from Amyris

By Deanna Utroske

The biotech firm has been forging strategic partnerships across sectors and making headway in the cosmetics and personal care industry for some time. Now, Amyris has its new Biossance branded skin care line at select Sephora doors.

Indie Beauty Profile Brian Duangpichakul Kinx

Indie Beauty Profile

Brian Duangpichakul, Kinx

By …as told to Deanna Utroske

In his Indie Beauty Profile, Brian Duangpichakul founder of Kinx explains how an industrial products pro gets into the beauty business and gives a glimpse of how his brand envisions cosmetics and fitness overlapping in the marketplace.

MonoSol launches first pod-pac personal care product - shaving cream

MonoSol launches first pod-pac personal care product

By Deanna Utroske

The polymer-film making company behind such household goods as Cascade Action Pacs and Tide Pods announced this month a first product in this category—a single-use dissolvable pod pac of shaving cream.

Indie Beauty Profile Marie Drago Gallinée

Indie Beauty Profile

Marie Drago, Gallinée

By …as told to Deanna Utroske

In her Indie Beauty Profile, Marie Drago, founder of Gallinée shares advice on who to talk to before taking a personal care product line to market and rattles off an impressive list of consumer media press hits that her nimble team has already secured.

Beverage maker Vita Coco will soon sell coconut - based personal care

Beverage maker Vita Coco will soon sell personal care products

By Deanna Utroske

This week, reports are circulating that Vita Coco has plans to become a billion dollar brand, making and selling more products in more sectors. What began as a coconut-water business is poised to evolve into an all-things-coconut business.

Indie Beauty Profile Cynthia Besteman Violets Are Blue

Indie Beauty Profile

Cynthia Besteman, Violets Are Blue

By as told to Deanna Utroske

In her Indie Beauty Profile, skin care brand founder Cynthia Besteman tells Cosmetics Design about the distribution deal that had her walking on air, reveals just how practical she really is when it comes to her desert-island product pick, and much more!

Is there room for innovation in the deodorant category?

Is there room for innovation in the deodorant category?

By Deanna Utroske

Natural, niche, and startup personal care brands regularly advance new deodorant formats and formulations. Among the latest attempts to disrupt the deodorant market is Switch Fresh, a patented redesign of the conventional container that could significantly...

The pick of the technology crop, from CES Las Vegas

The pick of the technology crop, from CES Las Vegas

By Simon Pitman

This year’s Consumer Electronics Show (CES), held in Las Vegas January 4 - 8, featured eight companies at the event’s dedicated ‘Beauty Tech’ marketplace space, all demonstrating a variety of advanced technologies. 

Sunday was National Winter Skin Relief Day

Sunday was National Winter Skin Relief Day

By Deanna Utroske

It seems there’s a day of celebration for nearly everything. And now, thanks to the parent company of CeraVe Skincare, January 8 has indeed been officially declared National Winter Skin Relief Day.

Burt’s Bees launches beauty-from-within product line

Burt’s Bees launches beauty-from-within product line

By Deanna Utroske

The personal care and cosmetics brand announced this week its move into the functional food category.  It’s a significant initiative for the Clorox-owned brand, one that could help determine what a successful beauty-from-within brand looks like in the...

Outstanding beauty and personal care brand innovations of 2016

Outstanding beauty and personal care brand innovations of 2016

By Deanna Utroske

Cosmetics Design has gathered up the most compelling products and technologies we’ve covered over the past year. It’s an assortment of innovations in fragrance, color cosmetics, and skin care developed by multinational corporations, startups, industry...

Has the next generation of makeup applicator arrived?

Has the next generation of makeup applicator arrived?

By Deanna Utroske

Molly Cosmetics would like to think so. That company’s SiliSponge is making waves in the popular beauty press and generating quite a bit of buzz in the digital and social spaces where women talk makeup.

direct-sales beauty company Arbonne launches skin care device

Arbonne launches skin care application tool

By Deanna Utroske

The direct-sales beauty company has just announced its latest product, a device called the Genius Ultra meant to more effectively apply Arbonne anti-aging skin care.

L'Oréal names NEXT Generation Awards finalists

L'Oréal names NEXT Generation Awards finalists

By Deanna Utroske

The beauty company’s Women in Digital Program honors and encourages entrepreneurs in the tech space. And the NEXT Generation Awards honor women whose tech innovations have the greatest potential to influence beauty and culture.

How botanical hair care pioneer PHYTO is staying on trend today

How botanical hair care pioneer PHYTO is staying on trend today

By Deanna Utroske

With product formulations that include plant extracts, a company philosophy that respects the body’s ecosystem, and partnerships that have stylists using PHYTO to create trendy eco-friendly looks at New York Fashion Week, the decades-old brand is holding...

Allies of Skin shakes up skin care with out of the box product claims

Allies of Skin shakes up skin care with out of the box product claims

By Simon Pitman

Allies of Skin got a lot of attention at the recent Cosmoprof North America. We caught up with company founder Nicolas Travis to find out more about his new skin care range and the highly creative product claims that seemed to catch everyone's eye. 

“Deodorant is the gateway to natural personal care and beauty”

“Deodorant is the gateway to natural personal care and beauty”

By Deanna Utroske

That’s what Ursa Major, a natural skin care company out of Vermont has found. And it makes sense; once consumers find a reliable product in a category as essential as deodorant, they believe that clean and green beauty can be effective.

Dr. Hauschka to launch oral care collection

Dr. Hauschka to launch oral care collection

By Deanna Utroske

The longstanding skin care company announced today that at the end of the week Dr. Hauschka’s personal care and beauty product portfolio will include an assortment of natural oral care products.

Indie Beauty Expo 2016 outdoes itself

Indie Beauty Expo 2016 outdoes itself

By Deanna Utroske

This year marked the second annual IBE event in New York City. And the show, catering to the trade, retail buyers, press, and consumers, firmly established itself as the newest go-to event for trend spotting, business deals, and much more!