The company founders have established the business on the principles that it is an effective, natural and sustainable beauty brand, with the claim that it is establishing the UK’s first zero waste sustainable beauty programme.
The scheme has been designed around a cradle-to-cradle model, taking retail sustainability one step further, but perhaps most importantly, at no extra cost to consumer.
How the programme works
The idea works by encouraging consumer to return their empty Beauty Kitchen containers to the brand at points of purchase, where the containers will be washed, refilled and returned for a repeat purchase.
To add to the convenience factor, the brand owners have agreed to pay for the postage of the returned item, while the offer also enables consumer to earn up to 50% off their next orders.
The scheme is promoting by the company’s ‘Return. Refill. Repeat.’ Stamp on the side of its packaging, which identifies products that are a part of the sustainability initiative.
Seahorse Plankton Range gets the treatment
The first product in the company’s range to contain the stamp is its Seahorse Plankton Range, whichis designed to renew and protect skin thanks to blue chamomile and sustainably-grown microalgae that contains skin boosting properties.
The company says it plans on adding to the range participating in the RRR scheme, with the planned launch of its Abyssinian Oil Range, which will also contain the stamp.
This is produced using a blend of sustainably grown plant seed oils, rich in Erucic Adic and Omega 9, that has been designed to tackle skin dehydration, giving a moisture boost to dry and dull skin.
RRR programme aims to tackle beauty packaging waste
According to Beauty Kitchen founder Jo Chidley an estimated 99% of beauty packaging ends up as waste, amounting to a staggering 120 billion individual units of packaging each year.
Chidley, who is a cosmetics chemist by profession, said she wanted to develop her brand to combine her passion with natural beauty and personal care formulation with her goal to establish an affordable and sustainable natural beauty range.
She established the ‘RRR’ program concept 10 years ago, dedicated her time to researching the best way of converting the concept into a working reality and has since won multiple industry awards including the Natwest Everywoman Award in the Brand of the Future Category.