Unilever

Beauty consumers trust loved ones most: Dove moves in to capitalize

Beauty consumers trust loved ones most: Dove moves in to capitalize

By Lucy Whitehouse

Ever on the lookout for a new affirming marketing message for its personal care products, Unilever’s Dove has launched yet another ‘reality advertising’ video campaign, this time centering on the idea that consumers trust most the beauty advice of loved...

Unilever backs up Dove soap ad after questioning

Unilever backs up Dove soap ad after questioning

By Andrew MCDOUGALL

Unilever holds its head high after winning an ad battle over its Dove soap after it had dryness claims questioned, and the Advertising Standards authority ruled in its favour.

Unilever rapped and P&G praised: environmental concerns in focus

Unilever rapped and P&G praised: environmental concerns in focus

By Lucy Whitehouse

According to the US Attorney's office, Unilever is set to pay up a total of $4.5 million to make amends for its violations of federal environmental regulations, which took place at its now closed factory in Clinton, Connecticut.

Unilever rolls out half-sized deodorant cans to men’s range

Unilever rolls out half-sized deodorant cans to men’s range

By Andrew MCDOUGALL

A year ago, Unilever rolled out its sustainable deodorant concept for its female Sure, Dove and Vaseline brands; now the focus has turned to its men’s range, as Sure Men, Dove Men + Care, Lynx and Vaseline Men joined the compressed can club.

Symrise moves towards sustainability with vanilla partnership

Symrise moves towards sustainability with vanilla partnership

In a move which confirms its intent to improve sustainability, Unilever’s supplier Symrise has announced a partnership which aims to improve the livelihoods of its vanilla producers with German development corporation, the Deutsche Gesellschaft für Internationale...

Unilever are Sure that sales will pick up again

Unilever sees sales slow but insists form is temporary

By Andrew MCDOUGALL

Anglo-Dutch consumer goods firm Unilever has seen its sales growth slow due to currency weakness in emerging markets, but insists that this is only a temporary issue and that things will pick up again.

Unilever’s sustainable deodorant pack push pays off

Unilever’s sustainable deodorant pack push pays off

By Andrew MCDOUGALL

Unilever’s decision to roll out compressed versions of its Sure, Vaseline and Dove deodorants was a good one according to the latest consumer research and may set the standard for other size reduction initiatives in other consumer goods categories.

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