Grant Industries: In-Cos ingredient launch insights
At the recent In-Cosmetics Global event, Naomi Bedford, Grant Industries' Marketing Manager, spoke with CosmeticsDesign to share insights into their recently released trio of bio-based solutions for personal care products.
In an exclusive interview, Bedford shed light on the company's latest launches, signaling a shift towards greener, more sustainable skincare formulations. Among the highlights were the introduction of a new bio-based elastomer, a new retinoid, and a plant-based alternative to traditional retinoids, a bakuchiol ester. During the discussion, she shared a look into the R&D process behind the ingredients and a deeper understanding of how these innovations fit into current market trends like improved efficacy and green beauty.
The unveiling of these innovations marks a significant milestone for Grant Industries. Here's a closer look at each breakthrough:
Bio-based elastomer: As explained by Bedford, Grant Industries' latest bio-based elastomer offers skincare formulators a sustainable alternative without compromising on performance. Derived from renewable sources, this elastomer promises enhanced texture, stability, and sensory appeal in cosmetic formulations. The ingredient was launched in response to the demand for formulators moving away from silicones.
Revolutionary retinoid: Building on their commitment to innovation, Grant Industries introduced a cutting-edge retinoid ingredient. With potent anti-aging properties and gentle yet effective action, this retinoid promises visible results without the irritation often associated with traditional retinoids.
Plant-based retinoid alternative: In response to growing consumer demand for plant-based alternatives, Grant Industries unveils the bakuchiol ester—a plant-derived retinoid alternative. As Bedford explained, by harnessing the power of nature, this innovative ingredient offers skin care product formulators a sustainable option for creating products to help consumers achieve youthful, radiant skin.
As consumer preferences continue to evolve towards sustainability and efficacy, Grant Industries is working to set new standards for the skin care industry. Through their commitment to innovation and sustainability, they are helping to pave the way for a brighter, greener future in skin care.