Unilever

Richelieu Dennis, Cara Sabin, and Esi Eggleston Bracey (photo via @cara_sabin on Instagram)

Cara Sabin is Sundial Brands new CEO

By Deanna Utroske

The beauty marketing executive joined Unilever this week as CEO of Sundial Brands, where she’ll not only lead the Sundial business (which currently consists of four brands) but also the new Sundial Brands Social Mission Board.

Unilever acquires personal care brand Schmidt’s Naturals

Unilever acquires personal care brand Schmidt’s Naturals

By Deanna Utroske

This week the multinational consumer goods company completed the deal to acquire Schmidt’s Naturals—a deal that was first announced just weeks ago and advances Unilever’s position in the clean, green, and natural beauty business.

Sundial Brands will be part of Unilever in 2018

Sundial Brands will be part of Unilever in 2018

By Deanna Utroske

This week the consumer goods company announced a deal to acquire the hair care and personal care company founded by Richelieu Dennis in 1992. Known for efforts to reposition what have been called ‘multicultural’ and ‘ethnic’ beauty products in the mainstream...

image via Unilever

Hourglass will become Unilever’s first color cosmetics brand

By Deanna Utroske

The personal care company announced on Tuesday that a deal has been struck to acquire the makeup brand Hourglass. It’s the latest in a string of Unilever acquisitions to bring prestige personal care and beauty brands onboard.  

Unilever acquires Seventh Generation

Unilever acquires Seventh Generation

By Deanna Utroske

The multinational CPG company announced yesterday that it has signed a deal to purchase the plant-based personal care and household cleaners company known as Seventh Generation—thereby shoring up its position in the naturals market.

Beauty consumers trust loved ones most: Dove moves in to capitalize

Beauty consumers trust loved ones most: Dove moves in to capitalize

By Lucy Whitehouse

Ever on the lookout for a new affirming marketing message for its personal care products, Unilever’s Dove has launched yet another ‘reality advertising’ video campaign, this time centering on the idea that consumers trust most the beauty advice of loved...

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