#6 Garnier Fructis
Garnier Fructis has recently launched its Hair Filler product line, which was inspired by the power of skin fillers – as the mass hair care brand moves toward offering “professional-strength technology” that it claimed “reverses up to one year of visible damage.”
It has worked with TikTok influencer Charli D’Amelio and a dermatologist for the marketing campaign, to draw attention to the science and efficacy.
The new line’s standout product is the Pre-Shampoo Bonding Inner Fiber Repair Treatment – a five-minute pre-shampoo rinse-out treatment formulated to repair the hair cuticle's damage to smoothness.
The treatment is the first step in a customisable system of shampoo, conditioner, and repair serum, that’s designed to cater to individual hair types and needs. The line features three collections: Strength Repair with Vitamin Cg, Moisture Repair with Hyaluronic, and Colour Repair with Ceramide.
