#5 Living Proof
Living Proof has always prioritised scientific innovation. The brand was founded by a group of biotech scientists and has 20 different patents across 50 different products, with a plethora of unique ingredients and technologies.
Its most recent launch, Scalp Care Density Serum is a lightweight scalp serum designed to “visibly minimise the appearance of grey hair, reduce shedding, increase hair density, and promote healthier hair growth” The brand claimed the product has clinically proven results in as little as 90 days.