#4 K18
K18 uses biomimetic ingredients in its formulations. It said its first novel molecule K18Peptide™ mimics the human keratin structure and reverses chemical damage on all hair types in minutes, to give instant results.
Co-founder and CEO of K18 Suveen Sahib said of the thought process behind the brand: “Nature is the best designer, and we’ve found that by understanding the biology of hair you can achieve true hair health and hair expression with less product, less time, and less frustration.”
