LATAM Beauty Brands Profile
Natura Faces
Holo Tint Face Illuminator – Brazil
Natura Faces Holo Tint Iluminador (Face Illuminator) is described as a holographic tint said to illuminate the face, mouth and eyes, and to provide a holographic effect. The unisex product has been ophthalmologically and dermatologically tested and retails in a 10ml pack.
Why is it innovative
Texture transformation has recently been a popular trend in the beauty space as it adds to the sensorial experience. Color and special effects are key drivers behind the purchase of new color cosmetics. Younger Hispanic consumers are more confident experimenting with bright and bold looks, and the unisex claim plays to the growing genderless beauty trend.