LATAM Beauty Brands Profile
Colby
Salt-free Shampoo and pH Control Treatment - Colombia
The shampoo has been specially developed to deeply and delicately cleanse all types of hair, featuring a formula with aloe vera and keratin.
The rinse-off pH control treatment has been specially developed to control the pH in damaged hair, due to dyeing or other chemical processes, featuring a formula with olive oil and vitamin E, claimed to repair the most damaged areas, and coconut oil to provide protection, shine, strength and silkiness.
Why it is innovativeClaims and trendy ingredients. Although certainly not new to beauty and personal care, aloe vera is a trending ingredient. The combination of hydration and damage repair claims are key purchase influencers among Brazilian consumers, especially users of chemical treatments.