LATAM Beauty Brands Profile
Capicilin Integral
Capicilin Integral Shampoo and Conditioner - Brazil
This product is described as a concentrated nourishing treatment designed to treat, nourish, moisturize and cauterize the damaged areas by replenishing nutrients, vitamins, oils and hair mass, thanks to a formulation with vegetable milk, coconut oil, collagen and d-panthenol.
Why it is innovativeHispanic women are more likely to use newer hair tools in comparison to the total population. This is driven by overall higher engagement in the hair care category and their younger age skew in comparison to the total population.
Strong usage of hair tools leads to higher demand for damage repair hair care. This regimen claims to fight dryness, damage and improve porosity of the hair using natural oils and milks.