Specright's survey reveals that 25% of respondents actively track government regulations surrounding sustainability like MoCRA to understand better the impact on their preferred brands, among other key takeaways.
A recent report from personalized digital brand experience company Revieve revealed that beauty consumers are embracing technology in their shopping experiences, paving the way for innovative new engagement methods with beauty brands and their products.
Generation Z can be vocal, but their words don’t always align with their actions when it comes to buying beauty products. We spoke to EY’s Marcie Merriman to find out more…
A new PowerReviews survey focusing on beauty consumer trends underscores how the spending patterns of some consumers groups are still showing an upward trajectory, despite many household budgets continuing to be squeezed in the last couple of years.
DTC ecommerce company ESW’s recent Global Voices survey reveals ‘environmentally conscious packaging,’ a deal-breaker for younger demographics, and awareness of greenwashing continues to increase, among other findings.
As consumer spend on cosmetic and PBC products continues to rise despite spend decreases in other CPG areas, understanding Artificial Intelligence (AI) and Augmented Reality (AR) tech trends and innovations in influencing the consumer purchasing behavior...
Understanding how consumers source information and techniques to reach targeted demographics is paramount to launching effective branding and marketing strategies in the cosmetics and personal beauty care spaces in 2023, according to Anna Mayo, Vice President...
Understanding consumers’ needs is the first step to fulfilling them, but that can be challenging when they already have misguided preconceptions of how a product works, veteran cosmetics and personal care researchers say.
Men might be from Mars and women from Venus, but when it comes to natural cosmetics, it could be outdated to suggest that women shop differently than men.
As the use of digital devices rises and more young people enter the beauty consumer space, Accenture's new report estimates social commerce will more than double by 2025.
As social events and family gatherings ramp back up this holiday season, consumers expect to buy more personal care products, and the sustainability impact of those products will be top of mind.
Stephanie Flor, celebrity makeup and hair artist and Founder of Around the World Beauty, has traveled to more than 30 countries to further the global conversation about beauty. Here, she shares insight on the categories, trends, and people leading today’s...
In July, MUA and podcaster Cassandra McClure launched the Clean Beauty Kit, a monthly subscription box for both pros and consumers looking to live the clean beauty lifestyle. Cosmetics Design checked in with the entrepreneur to learn about who she’s reaching,...
The California-based biotech company Genomatica has just released survey data on if and how much consumers in the US care about environmental issues during the COVID-19 health crisis.
The beauty retailer already offers US consumers an installment payments option in partnership with Klarna, a Sweden-based bank and financial services company. Now, a deal with Paybright brings that same financing option to beauty consumers in Canada.
Sophia Hutchins, founder of a new brand called lumasol, believes so. Cosmetics Design checked in with her earlier this week to find out how she’s made timely sun care reapplication easy to remember and compatible with today’s consumer lifestyles.
Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.
Today, the beauty retailer announced plans to begin opening stores in some 7 US states, implementing special Coronavirus guidelines that Ulta is calling its Shop Safe Standards.
As the world watches and waits for the Coronavirus recovery to begin, tech makers, beauty retailers, and multinationals are innovating contactless sampling and selling strategies.
The Italian Trade Agency partners with legacy and startup brands across categories to help bring the best and latest in Italian cosmetics, personal care, and grooming innovation to consumers here in the States.
Friday in New York City, Cosmetic Executive Women hosted the 3rd annual Connected Consumer conference, bringing together more than 20 digital technology experts and 700+ attendees for a half-day of knowledge sharing and networking.
Tech start-up Cherry Pick has developed an artificial intelligence program to track real-time consumer engagement in beauty, enabling highly targeted, demand-driven product development.
Consumer demographics are shifting here in the US and globally. And before long, formulators, manufacturers, brands, and retailers will focus more on the characteristics and curl pattern of hair than on any given consumer’s ethnicity. Cosmetics Design...
International beauty products retailer, Sally Beauty, engages with platform technology provider, Service Management Group (SMG), to launch customer experience management programme.
Welcome to the latest special edition newsletter on indie brands, looking at how organisations are striving to understand consumer emotions to drive new product developments and marketing techniques.
