Quiz: Which of Euromonitor's 2022 consumer types is your key consumer

By Ravyn Cullor

- Last updated on GMT

© Getty Images - JAG IMAGES
© Getty Images - JAG IMAGES

Related tags consumer behavior Consumer trends beauty tech e-commerce retail

Consumer trends are a great snapshot of the whole market, but knowing what a brand’s consumer type is can help zero in on the right strategies.

Euromonitor recently came out with a report on consumer types in 2022, including eight main consumer types. The report said it’s important to segment consumers into types to innovate for emerging demands, customize buying journeys and strengthen customer relationships, among other reasons.

Take this quiz to find out what your key consumer's 2022 consumer type is.

Want to read about all the consumer types? Click here!


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