Being on trend in the fast-paced business of beauty has its advantages and its challenges. We caught up with Leslie Sherr, co-author of the forthcoming book Material Innovation: Packaging, to discover the top packaging trends in beauty and personal care...
The natural skin and hair care company is positioning itself for innovation and growth with this latest appointment; Jackel most previously led one of the fastest growing cosmetic businesses in the mass category.
Natura, Yves Rocher, The Body Shop, and Dabur are among the brands that consumers strongly identify with biodiversity; according to the Union for Ethical BioTrade’s Biodiversity Barometer as beauty brands lead the way.
The importance of packaging in creating identity for men’s grooming means there is set standards for brands to conform to; but opportunities lie in standing out from the traditional offerings and communicating innovation.
Getting packaging right really can prove the key to overall customer satisfaction, but a new market research report from packaging provider MWV suggests that most consumers feeling there is room for improvement.
Contemporary consumers expect technology to make their lives easier and more comfortable and the cosmetics sector is taking inspiration from the internet and cashless vending machines to drive more sophisticated and advanced innovations.
Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?
Procter & Gamble’s Olay Sensitive Body Wash has been recommended to drop print and online ad claims that Dove Sensitive Skin Body Wash is ‘harsh’ after brand owner Unilever complained to the National Advertising Division.
Brands are wasting their time trying to hook younger consumers in for the long haul with anti-ageing claims, according to industry experts speaking recently at a roundtable discussion on the topic hosted by CosmeticsDesign.
The rumour mill is in full swing but it is not too ridiculous to suggest that Estée Lauder could be ripe to join the acquisition trail given its history and the current state of the market. It is not exactly out of character for the big players either…
In a video planted across the web, L’Oreal’s has released a new ‘brand manifesto’ which looks to re-imagine the company’s identity as a more accessible brand for consumers, in its latest marketing move.
US pre-press, printing and packaging company Precision Color Graphics has opened Specialty Packaging Technologies, a flexible packaging manufacturing subsidiary that will serve various markets including beauty and personal care.
Over the last twelve months the Cosmetics Design team has been hunting down the most exclusive interviews and scoops for you, our treasured reader. Here, we've rounded up some of the top execs shedding light on key industry issues.
With e-commerce projected to boom in the beauty sector, reports suggest that cosmetics companies need to stay on top of their digital affairs to enhance customer satisfaction and stay ahead of the competition.
The global packaging provider has expanded its line of fragrance pumps in a bid to enhance the consumer experience with its ‘Emotions of Spray Collection’ as the fragrance industry continues to evolve.
Having cemented its position in the beauty box market, discovery retail firm Birchbox is not resting on its laurels, as it unveils its new global brand identity and website, in a bid to improve and strengthen customer experience and create a lifestyle...
At the most recent LuxePack event in New York, packaging experts outlined how a brand can best translate itself across language and culture borders. Here, Cosmetics Design highlights the key steps the industry can take to maximize its efforts in this...
Skin care brand Nivea has taken a trip down memory lane having undergone a redesign based around the classic blue tin from the 1920s incorporating the blue Nivea colour and white Bauhaus lettering onto the capos and closures of its packaging.
Kanebo Cosmetics has recently unveiled a major new business structure and vision that aims to set the company on course for significant global expansion leading up to 2015 as the domestic market continues to remain subdued.
Global cosmetics company Shiseido has announced three key changes to its organizational structure in the US designed to strengthen corporate support for its range of brands, and provide an improved platform to accelerate its growth both in the US and...
Although there are clear signs that consumers are shunning unnecessary purchases due to the economic uncertainty, a new report points to the fact that consumers continue to value personal care brands and purchases.