In partnering up with global advertising software platform TubeMogul, L’Oreal has made yet another stride towards establishing itself as a beauty industry leader when it comes to digital strategies.
Being on trend in the fast-paced business of beauty has its advantages and its challenges. We caught up with Leslie Sherr, co-author of the forthcoming book Material Innovation: Packaging, to discover the top packaging trends in beauty and personal care...
The natural skin and hair care company is positioning itself for innovation and growth with this latest appointment; Jackel most previously led one of the fastest growing cosmetic businesses in the mass category.
Unilever flexes its skin care muscle once again this time agreeing to buy clinical brand Murad, as it looks to further enhance its position in the market and ‘complement’ recent acquisitions.
Although a cosmetic brand might have a high level of social media engagement, ensuring that this leads to real advocacy of brands often means going that extra mile, a new SurveyMonkey study shows.
Natura, Yves Rocher, The Body Shop, and Dabur are among the brands that consumers strongly identify with biodiversity; according to the Union for Ethical BioTrade’s Biodiversity Barometer as beauty brands lead the way.
Estée Lauder was powering ahead of its competitors with breakneck speed until recently, but an analyst’s note underlines the need to spend more on promotional activities to secure a return to growth.
The importance of packaging in creating identity for men’s grooming means there is set standards for brands to conform to; but opportunities lie in standing out from the traditional offerings and communicating innovation.
Getting packaging right really can prove the key to overall customer satisfaction, but a new market research report from packaging provider MWV suggests that most consumers feeling there is room for improvement.
Natural products company Hain Celestial has increased its footprint in the beauty and personal care arena with the acquisition of Belevedere International.
The brand’s Shine Strong program continues this year with funding recently awarded to 11 US campus action projects in partnership with the American Association of University Women.
Contemporary consumers expect technology to make their lives easier and more comfortable and the cosmetics sector is taking inspiration from the internet and cashless vending machines to drive more sophisticated and advanced innovations.
Online sales growth of beauty products has grown in the last few years, and for one of the web’s largest online powerhouses and marketplaces, Amazon, this should all be good news, but is some of the potential being left unfulfilled?
Procter & Gamble’s Olay Sensitive Body Wash has been recommended to drop print and online ad claims that Dove Sensitive Skin Body Wash is ‘harsh’ after brand owner Unilever complained to the National Advertising Division.
Seufert Transparente Verpackungen has launched a way for cosmetics and perfume makers to make their products stand out on the shelves with its new transparent packaging.
Brands are wasting their time trying to hook younger consumers in for the long haul with anti-ageing claims, according to industry experts speaking recently at a roundtable discussion on the topic hosted by CosmeticsDesign.
The rumour mill is in full swing but it is not too ridiculous to suggest that Estée Lauder could be ripe to join the acquisition trail given its history and the current state of the market. It is not exactly out of character for the big players either…
In a video planted across the web, L’Oreal’s has released a new ‘brand manifesto’ which looks to re-imagine the company’s identity as a more accessible brand for consumers, in its latest marketing move.
US pre-press, printing and packaging company Precision Color Graphics has opened Specialty Packaging Technologies, a flexible packaging manufacturing subsidiary that will serve various markets including beauty and personal care.
In part two of its brand redesign, Unilever announces the new identity for its Lynx/ Axe grooming range having worked closely with design consultancy, Elmwood.
Unilever’s leading deodorant brand Axe has had its body spray packs go through a makeover as it looks to breathe new life into the range and stand out on the shelves.
Over the last twelve months the Cosmetics Design team has been hunting down the most exclusive interviews and scoops for you, our treasured reader. Here, we've rounded up some of the top execs shedding light on key industry issues.
With e-commerce projected to boom in the beauty sector, reports suggest that cosmetics companies need to stay on top of their digital affairs to enhance customer satisfaction and stay ahead of the competition.
The global packaging provider has expanded its line of fragrance pumps in a bid to enhance the consumer experience with its ‘Emotions of Spray Collection’ as the fragrance industry continues to evolve.
L’Oréal has confirmed a draft agreement that will see it acquire the Decléor and Carita professional skin care brands from Japanese cosmetics giant Shiseido.
The US ‘Super Premium’ beauty market grew into an industry worth almost $7bn between 2008 and 2013, according to a recent report by companiesandmarkets.com.
Procter & Gamble and Alexander McQueen have announced that the former’s Prestige business has signed a contract to enter into a license agreement to manufacture and sell designer fragrance products.
Having cemented its position in the beauty box market, discovery retail firm Birchbox is not resting on its laurels, as it unveils its new global brand identity and website, in a bid to improve and strengthen customer experience and create a lifestyle...
At the most recent LuxePack event in New York, packaging experts outlined how a brand can best translate itself across language and culture borders. Here, Cosmetics Design highlights the key steps the industry can take to maximize its efforts in this...
HBA Global Expo in New York City is officially open for registration as this year’s conference promises to offer more key insight and opportunities for beauty brands to grow and increase sales.
Olay maintains its dominant position at the top of the BrandFinance Cosmetics 50 table, but a slight value fall coupled with a surge in competitor growth has seen L’Oréal eat away at that lead.
North Castle Partners has sold on the gloProfessional brand to another private equity company after achieving its object to strengthen the brand, giving it a significant return on its investment.
As times change and consumers expect more from their products, emotional engagement is becoming the dominant driver of purchase decisions and brand loyalty.
Skin care brand Nivea has taken a trip down memory lane having undergone a redesign based around the classic blue tin from the 1920s incorporating the blue Nivea colour and white Bauhaus lettering onto the capos and closures of its packaging.
Kanebo Cosmetics has recently unveiled a major new business structure and vision that aims to set the company on course for significant global expansion leading up to 2015 as the domestic market continues to remain subdued.
Beauty behemoth L’Oréal has opted for Mega Airless' dispensers for its Garnier brand’s newly launched UltraLift Swirl 2-in-1 Serum + Cream anti-wrinkle formula.
Packaging provider Meadwestvaco has recognised the importance of consumer insight into the prestige fragrance industry; carrying out vast research to inform its new Melodie pump spray.
Cosmetics firm Markwins International has agreed a $75 million takeover bid for California-based Physicians Formula Holdings, seeing off interest from rival bids.
A new report from Vietnam’s Chemical Cosmetic Association highlights the fact that 90 percent of the cosmetic brands on sale in the country are imported.
Global cosmetics company Shiseido has announced three key changes to its organizational structure in the US designed to strengthen corporate support for its range of brands, and provide an improved platform to accelerate its growth both in the US and...
Although there are clear signs that consumers are shunning unnecessary purchases due to the economic uncertainty, a new report points to the fact that consumers continue to value personal care brands and purchases.
At next month's HBA Global Expo the three day-educational program has a new focus on increased interactivity, which will be underlined by themes in this year's conferences, the organizers say.
Sun & Skin Care Research, a Florida-based sun-care products player, has been acquired through a controlling stake private equity investment on behalf of a group led by Source Capital.
Cosmetic ingredients supplier Unipex Innovations, a subsidiary of the Unipex Group, is launching its new name and global brand identity: Lucas Meyer Cosmetics.
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