Brand

Cosmoprof NA collaborates with LA Fashion Week

Cosmoprof NA collaborates with LA Fashion Week

By Simon Pitman

Cosmoprof North America is stepping up its game by forming an exclusive collaboration with Los Angeles Fashion Week, Fall 2018, a city known as the nerve center for West Coast fashion and a growing hub for beauty.

image courtesy of Cambridge Consultants

New Skintuition tech on display at CES 2018 today

By Deanna Utroske

The optical technology platform developed by Cambridge Consultants is bringing top-of-the-line skin data analysis in to the hands and homes of beauty consumers. Cosmetics Design caught up with Edward Brunner, head of Asia consumer business for the company,...

kathy ireland Health & Wellness to launch CBD skin care products

kathy ireland Health & Wellness to launch CBD skin care products

By Deanna Utroske

This week Level Brands, the licensed brand marketing firm where Kathy Ireland serves as chairman emeritus and chief brand strategist, announced a partnership with Isodiol that is being touted as ‘a multimillion-dollar cannabidiol (CBD) products deal’.

image courtesy of the brand and prnewswire

Kao acquiring prestige hair care brand Oribe

By Deanna Utroske

Late last year the global salon products company announced the signing of a deal to buy Oribe Hair Care. As part of the agreement, brand co-founder Daniel Kaner will join the Kao management team as president of Oribe.

image courtesy of Hilton Lifestyle

Hilton Lifestyle launches first skin care product

By Deanna Utroske

The personal care company started by Paris Hilton last year has, just this week, announced the launch of a single product, which promises to be the first in a full skin care collection coming to market early in the New Year.

 Why culture is proving influential in fragrance marketing

Fragrance Special Newsletter

Why culture is proving influential in fragrance marketing

By Natasha Spencer

In our special newsletter on fragrance, science and innovation, we explore how culture is proving a popular brand story for many companies in APAC, to help communicate values and appeal to changing and growing consumer needs.

image courtesy of the brand

Profile Pro launches customized hair care for women 30+

By Deanna Utroske

On the premise that different consumer demographics appreciate different product customization and retail options, the new HairRx brand is set to make its retail debut on QVC before the year is out.

This is what an independent beauty brand looks like

This is what an independent beauty brand looks like

By Deanna Utroske

Since early this year, Cosmetics Design has been publishing the Indie Beauty Profile column weekly, showcasing the inspiring work of cosmetics and personal care entrepreneurs and their innovative brands. Now after nearly 30 installments, we pause to reflect...

At Discover Beauty, emerging brands seek the spotlight – part 1

At Discover Beauty, emerging brands seek the spotlight – part 1

By Deanna Utroske

Again this year Cosmoprof North America featured a Discover Beauty section where brands eager for distributor partnerships, press attention, investor dollars, or retail deals set up booths and tables to showcase their latest and greatest cosmetics and...

Indie Beauty Profile Kimberly Heathman MyChelle Dermaceuticals

Indie Beauty Profile

Kimberly Heathman, MyChelle Dermaceuticals

By …as told to Deanna Utroske

In her Indie Beauty Profile, Kimberly Heathman of MyChelle Dermaceuticals talks through the brand’s DNA, so to speak, summarizing the natural skin care maker’s focus and function in the marketplace.

A primer on luxury branding

A primer on luxury branding

By Deanna Utroske

Last week, the global law firm Dorsey & Whitney held an event at its New York City offices about Investing in Brand Value. Expert panelists weighed in on the importance of living your brand, the potential of dormant brands, and the benefit of learning...

L’Oréal backs Time Inc.’s new social video brand, The Pretty

L’Oréal backs Time Inc.’s new social video brand, The Pretty

By Deanna Utroske

The new content initiative is sponsored exclusively by L’Oréal consumer brands and will leverage the knowhow of several Time Inc. beauty editorial teams. Among The Pretty’s debut series is one that’s all about DIY, showing consumers how to make their...

expert opinion column Two Views business impact of beauty brand story

Two Views: The business implications of a beauty brand story

By Deanna Utroske

This installment of Two Views features experts in PR and beauty brand building on the value of story in today’s cosmetics and personal care market.  Stephanie Scott, CEO at First and Last PR, and Laureen Schroeder of Bespoke Beauty Partners explain how...

Indie Beauty Profile Maya Crothers Circ-Cell Skincare

Indie Beauty Profile

Maya Crothers, Circ-Cell Skincare

By …as told to Deanna Utroske

In her Indie Beauty Profile, Maya Crothers, founder of Circ-Cell Skincare explains why she believes that brand loyalty isn’t a thing of the past and how putting money into digital can move a brand forward.

Truth or dare? Natural color cosmetics that work

Special Newsletter - Colour Cosmetics

Truth or dare? Natural color cosmetics that work

By Deanna Utroske

Whether from natural-first indie brands like Evelyn Iona or top beauty industry companies like L’Oréal, color cosmetics formulated partially or entirely with natural ingredients are gaining popularity. And effective all-natural color has arrived or is...

Elizabeth Arden: A beauty brand turnaround case study with Air Paris

Elizabeth Arden: A beauty brand turnaround case study

By Deanna Utroske

Last summer Revlon got into the prestige beauty business in a big way by acquiring Elizabeth Arden. Some two years before that deal, Elizabeth Arden invested in an Air Paris rebranding scheme that wisely leveraged the potential of content, sharing and...

Laura Geller: A beauty brand turnaround case study with Air Paris

Laura Geller: A beauty brand turnaround case study

By Deanna Utroske

Before being acquired by prestige beauty company Glanasol (a project of former Revlon CEO Alan T. Ennis and equity firm Warburg Pincus), Laura Geller Beauty teamed up with Air Paris. Cosmetics Design checked in with that company’s CEO Dimitri Katsachnias...

Emily Holmes, intellectual property attorney, Brownstein Hyatt Farber Schreck

Making your mark: Brand management issues for the cosmetics industry

By Emily Holmes and Gino Maurelli

Because  brand identity is so important for beauty and personal care companies while the market continues to be more crowded, it becomes even more important to establish a differentiated, strong brand and diligently protect it.

Living Proof prestige hair care to become a Unilever brand in 2017

Living Proof to become a Unilever brand in 2017

By Deanna Utroske

The multinational consumer goods company announced plans this month to acquire Living Proof, a prestige hair care company best known, perhaps, for being co-owned by businesswoman and actress Jennifer Aniston.

Women rising in the ranks at Markwins Beauty Brands

Women rising in the ranks at Markwins Beauty Brands

By Deanna Utroske

The private cosmetics company owns popular labels such as wet n wild, Black Radiance, Bonne Bell, Lip Smacker, and Physicians Formula; and now, in a move to restructure Markwins’ leadership, in-house promotions are being announced.   

Rachel Murray, co-founder of Kind Eye for Business

New sites are introducing retailers to sustainable indie beauty brands

By Deanna Utroske

Independent and niche personal care is all the rage, and stores looking to meet consumer expectations and negotiate wholesale relationships with desirable, reliable brands are turning to sites like Kind Eye for Business. To find out more, Cosmetics Design...

Unilever North American president Kees Kruythoff and executive vice president of personal care, USA Tamara Rogers

Unilever takes a page from the indie beauty playbook

By Deanna Utroske

At a CEW event last week in New York City, executives from the multinational personal care company spoke about how Unilever is leveraging the stories behind its core brands to premiumize its products.

P&G continues to shed brands with Hipoglós sale

P&G continues to shed brands with Hipoglós sale

By Simon Pitman

As part of its continued efforts to refocus and tighten its brand portfolio, Procter & Gamble has announced the divestment of its Hipoglós in Latin America, adding to a catalogue of sales worldwide.

Borghese preps for brand relaunch, appoints global president

Borghese preps for brand relaunch, appoints global president

By Deanna Utroske

The cosmetics and skin care company intends to energize its product lines by focusing on direct-to-consumer platforms and global distribution, a strategy laid out by the ‘brand builder’ newly in charge at Borghese.

P&G streamlines global PR strategy

P&G streamlines global PR strategy

By Deanna Utroske

The consumer goods company is making changes to save money and influence consumers all at once, with public relations efforts squarely refocused on brand-building thought leadership initiatives.

Kim Sater, director of US consumer marketing for Mary Kay (photo courtesy of innoCos events)

2015 #beauty20 award winners fêted in NYC

By Deanna Utroske

This marks the second year that innoCos events produced the digital marketing awards in New York City, honoring brands in 10 categories from best app to best Instagram and everything in between.

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