Want to look different? Be transparent!

By Andrew MCDOUGALL

- Last updated on GMT

Related tags Brand European union

Seufert's transparent packaging for cosmetics
Seufert Transparente Verpackungen has launched a way for cosmetics and perfume makers to make their products stand out on the shelves with its new transparent packaging.

For global brands using bottles and flacons that need to differentiate their offering to consumers, the Germany-based company believes this could be the answer.

“Brand-owners face an ongoing challenge to differentiate their products on the perfume and cosmetics counter, or on the supermarket shelf,” says STV Managing Director of Sales and Marketing, Thomas Pfaff.

“Our ‘ogive’ design is not only distinctive and elegant, but also highly flexible, enabling brands to display their products with full effect.”

Pfaff highlights that the dynamic and long-form design is particularly effective at presenting the full length of each product; offering brands a competitive advantage that enables them to attract new customers and retain existing ones.

Design

The design features three concave lenses on a triangular base around the bottle or flacon, delivering the distinctive ‘ogive’ profile that can be transparent, opaque or coloured to best showcase the product to the customer.

STV’s new bottle and flacon packaging can incorporate low migration inks and R-PET materials with up to 85% recycled material, delivering brand owners a genuinely sustainable and attractive packaging solution. 

The packaging is also protected by a European Union (EU) community design registration, and can be produced to each brand owner’s individual specifications.

STV explains that decoration options include leaving the packaging transparent or introducing opacity or colour, offset and screen printing, embossing and hot foil stamping.

Brand owners can also choose from a range of materials that include PET, PP, PLA and R-PET film. Carbon neutral printing is an option.

The packaging features standard closures at the top and bottom, cutting any gluing from the process, and bottle or flacon is secured by two PET film inserts at the top and bottom.

“Brand owners can truly display the best elements of bottle and flacon-based products using sustainable packaging tailored to their exact requirements, and which will complement their own unique brand identities,” ​adds Pfaff.

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