Brand Innovation

Indie Beauty Profile Katy Foxcroft Tancream

Indie Beauty Profile

Katy Foxcroft, Tancream

By …as told to Deanna Utroske

In her Indie Beauty Profile, Katy Foxcroft, co-founder of Tancream, explains how she and her team have worked to develop a new category within sun care.

Indie Beauty Profile Donna Pohlad dpHUE

Indie Beauty Profile

Donna Pohlad, dpHUE

By …as told to Deanna Utroske

In her Indie Beauty Profile, Donna Pohlad, founder and CEO of the at-home hair color brand dpHUE has a single word of advice for her beauty brand founding counterparts and her full remarks here illustrate nicely how she herself has taken that wisdom to...

IBE NYC 2017: Trends and highlights

IBE NYC 2017: Trends and highlights

By Deanna Utroske

The Indie Beauty Expo opened its third annual show in New York City last week, and Cosmetics Design was there, meeting with founders, discovering new brands, learning about product launches, and identifying the trends and innovations that are emerging...

Indie Beauty Profile Rick Sliter BioClarity

Indie Beauty Profile

Rick Sliter, BioClarity

By …as told to Deanna Utroske

In his Indie Beauty Profile, Rick Sliter, CEO of BioClarity describes how he and his colleagues leverged a biotech ingredient idea to launch an acne treatment line, and how beneficial digital word-of-mouth marketing has been to building the brand.

Perfect Corp and QVC collaborate on immersive shopping app

Perfect Corp and QVC collaborate on immersive shopping app

By Deanna Utroske

The beauty tech brand and the broadcast TV shopping network teamed up on an AR beauty purchase platform that lets consumers first virtually try on product that they see being demonstrated and then buy that product from QVC within the same app.

Indie Beauty Profile Dr. Kalidas Kale Exquis Skincare

Indie Beauty Profile

Dr. Kalidas Kale, Exquis Skincare

By …as told to Deanna Utroske

In his Indie Beauty Profile, Dr. Kalidas Kale, founder of Exquis Skincare, speaks candidly about the resources, financial and otherwise, needed to launch a personal care brand, and he shares insight on how new technology can be used to enhance the benefits...

7 cosmetics beauty personal care brands not to miss at IBE NYC 2017

7 brands not to miss at IBE

By Deanna Utroske

Well over 200 independent cosmetics and personal care brands will be exhibiting at this month’s Indie Beauty Expo in New York City (August 22 – 24). Here, Cosmetics Design features 7 brands that standout from the crowd with products, ingredients, innovations,...

Indie Beauty Profile Linda Gillette Parodi Professional Care

Indie Beauty Profile

Linda Gillette, Parodi

By …as told to Deanna Utroske

In her Indie Beauty Profile, Linda Gillette, founder of Parodi Professional Care, describes how she’s moving a niche personal care line, developed for professionals, into the consumer space. And, she reminds other beauty brand founders to be attentive...

Starlet Satin: A sleeping beauty brand awakes

Starlet Satin: A sleeping beauty brand awakes

By Deanna Utroske

Cosmetics Design checked in with Lisa Damron, co-founder of Starlet Satin, to discuss the ins and outs of reviving a dormant indie beauty company in a time when new innovations and just-launched brands are in the spotlight.

Biossance skin care prepares to launch in Canada

Biossance skin care prepares to launch in Canada

By Deanna Utroske

The skin care brand, made by the biotech ingredient company Amyris and sold at Sephora here in the US, is gearing up for its next market—a move that promises to be a first step toward an international Biossance business.

Indie Beauty Profile Rachel Roff Urban Skin Rx

Indie Beauty Profile

Rachel Roff, Urban Skin Rx

By …as told to Deanna Utroske

In her Indie Beauty Profile, Rachel Roff, founder of Urban Skin Rx, has delightfully practical advice for her fellow beauty entrepreneurs. And, she shares sales figures, distribution data, and brand strategy notes that give real insight into how she’s...

Mary Kay launches new beauty tech

Mary Kay launches new beauty tech

By Deanna Utroske

The direct sales beauty company debuted its new blend-it-yourself vitamin C product late last week at the annual Mary Kay beauty consultant seminar in Dallas, Texas.

Indie Beauty Profile Kimberly Heathman MyChelle Dermaceuticals

Indie Beauty Profile

Kimberly Heathman, MyChelle Dermaceuticals

By …as told to Deanna Utroske

In her Indie Beauty Profile, Kimberly Heathman of MyChelle Dermaceuticals talks through the brand’s DNA, so to speak, summarizing the natural skin care maker’s focus and function in the marketplace.

Madison Reed is “operationally blowing up the salon channel”

Madison Reed is “operationally blowing up the salon channel”

By Deanna Utroske

Two months ago Madison Reed partnered with Ulta to sell hair color kits and bring its AI chatbot tool in-store. Cosmetics Design spoke with Amy Errett, CEO of Madison Reed, late last week to find out how the partnership is going and how this new company...

Indie Beauty Profile Joshua Gordon noyah Natural Cosmetics

Indie Beauty Profile

Joshua Gordon, noyah Natural Cosmetics

By …as told to Deanna Utroske

In his Indie Beauty Profile, Joshua Gordon, founder of noyah Natural Cosmetics, shares insight into how he created a simple, functional cosmetics and personal care brand. And, he succinctly describes that brand's target customer in just four words!

Senteurs D’Orient: Soap will never be the same

Senteurs D’Orient: Soap will never be the same

By Deanna Utroske

With all the trappings of a chic, contemporary startup and all the sophistication of a luxury heritage brand, Senteurs D’Orient is soap for the modern market. To learn how this indie beauty brand is revolutionizing the modest category that is solid soap,...

Indie Beauty Profile Chris Hobson Patchology

Indie Beauty Profile

Chris Hobson, Patchology

By …as told to Deanna Utroske

In his Indie Beauty Profile, Chris Hobson, founder of Patchology, shares his candid thoughts on the worth of industry trends and suggests that a startup skin care brand can find allies where they might be least expected, like on a legacy department store’s...

LimeLight by Alcone: “This is where beauty is going”

LimeLight by Alcone: “This is where beauty is going”

By Deanna Utroske

Not long after news broke of the new beauty company’s partnership with L’Occitane International, Cosmetics Design dropped in on CEO Michele Gay to learn about that deal and about how LimeLight is reinventing cosmetics and personal care direct sales for...

Indie Beauty Profile Lea Anne Christine Fulton L.A. Christine

Indie Beauty Profile

Lea Anne Christine Fulton, L.A. Christine

By …as told to Deanna Utroske

In her Indie Beauty Profile, Lea Anne Christine Fulton, founder of L.A. Christine, talks about her brand’s version of multi-channel retail, which spans pop-ups and direct TV, and she describes how her Finish heritage infuses everything about the brand,...

Indie Beauty Profile Ashley Prange Au Naturale Cosmetics

Indie Beauty Profile

Ashley Prange, Au Naturale Cosmetics

By …as told to Deanna Utroske

In her Indie Beauty Profile, Ashley Prange CEO of Au Naturale Cosmetics, describes how she has built a brand around the #CleanBeautyRevolution and just how much work her team put into rebranding Au Naturale for the next phase of business.

Shiseido’s new brand WASO launches in US next month

Shiseido’s new brand WASO launches in US next month

By Deanna Utroske

The skin care product line, tailored to meet the needs and expectations of millennials, somehow manages to encompass nearly every trend associated with this unique generation of beauty consumers.

Indie Beauty Profile Lynne Florio, Renee Tavoularis Planted in Beauty

Indie Beauty Profile

Lynne Florio and Renee Tavoularis, Planted in Beauty

By …as told to Deanna Utroske

In their Indie Beauty Profile, Lynne Florio and Renee Tavoularis, founders of Planted in Beauty by Well Within, explain how they’re making good use of the various business services available to startups in and beyond beauty and reveal what they’ve hearing...

Indie Beauty Profile Angela Caglia Skincare

Indie Beauty Profile

Angela Caglia Skincare

By …as told to Deanna Utroske

In her Indie Beauty Profile, skin care brand founder Angela Caglia describes how she leveraged her experience as a facialist to develop an eco-lux brand that resonates with today’s sophisticated consumers, and she underscores just how instrumental the...

Biome-Friendly Shampoo from Mother Dirt gets a longer shelf life

Biome-Friendly Shampoo from Mother Dirt gets a longer shelf life

By Deanna Utroske

Conventional personal care product preservatives can damage or otherwise interfere with the body’s microbiome, so Mother Dirt products are formulated without those ingredients. Now the brand has announced updates to its shampoo that significantly extend...

The top ten most innovative indie beauty products

Special Newsletter - Indie Brands

The top ten most innovative indie beauty products

By Simon Pitman

The indie beauty category has been leading the way when it comes to ground breaking and innovative products, so we at Cosmetics Design thought it a good idea to pick out some of the best.

Cetaphil marks 70-year brand anniversary

Cetaphil marks 70-year brand anniversary

By Deanna Utroske

The Nestlé Skin Health product line got its start in 1947, has expanded over the years to include cleansers, moisturizers, and sun care. And, now the global brand has plans to reach even more consumers around the world.

Indie Beauty Profile Sebastien Tardif Veil Cosmetics

Indie Beauty Profile

Sebastien Tardif, Veil Cosmetics

By …as told to Deanna Utroske

In his Indie Beauty Profile, Sebastien Tardif, CEO of Veil Cosmetics, describes how he translated his experience as a professional makeup artist into a product line suitable for pros and novices alike, and gives a nod to the validation that brand recognition...

Indie Beauty Profile Dr. Conny Wittke nügg

Indie Beauty Profile

Dr. Conny Wittke, nügg

By …as told to Deanna Utroske

In her Indie Beauty Profile, Dr. Conny Wittke, founder of the Beauty Ideas Group and the skin care brand nügg, explains why, in today’s personal care market place, a brand’s unique value proposition should put the emphasis on ‘value’ rather than on ‘unique’...

Indie Beauty Profile Linda Treska Pinch of Colour

Indie Beauty Profile

Linda Treska, Pinch of Colour

By …as told to Deanna Utroske

In her Indie Beauty Profile, Linda Treska, founder of Pinch of Colour, shares her optimism for the future of omnichannel retail and advocates for extreme perseverance in the face of entrepreneurial challenges.

Indie Beauty Profile Natasha Samardzic Folium Medica

Indie Beauty Profile

Natasha Samardzic, Folium Medica

By …as told to Deanna Utroske

In her Indie Beauty Profile, Natasha Samardzic, founder of Folium Medica, shares insight into the market niche she’s found where wellness and beauty intersect and on how carefully her company sources phytomedicinal ingredients.

Indie Beauty Profile Naa-Sakle Akuete Eu’Genia Shea

Indie Beauty Profile

Naa-Sakle Akuete, Eu’Genia Shea

By …as told to Deanna Utroske

In her Indie Beauty Profile, Naa-Sakle Akuete, CEO of Eu’Genia Shea, explains how an indie brand can deliver supply chain transparency and ingredient purity that rivals much larger corporate brands and why asking for help is never a bad idea.

Indie Beauty Profile Camille Varlet All Beauty Inc

Indie Beauty Profile

Camille Varlet, All Beauty Inc

By …as told to Deanna Utroske

In her Indie Beauty Profile Camille Varlet, founder of All Beauty Inc, tells how her years of food and beauty industry experience converged in a single brand and why topical products aren’t the be-all and end-all of skin care.

Indie Beauty Profile Deborah Hernan Ottilie & Lulu

Indie Beauty Profile

Deborah Hernan, Ottilie & Lulu

By …as told to Deanna Utroske

In her Indie Beauty Profile, Deborah Hernan, president of Ottilie & Lulu, talks about finding opportunity in the challenges of a shifting retail market and reflects on just how rewarding entrepreneurship can be.

So what really is the best eye cream on the market?

So what really is the best eye cream on the market?

By Simon Pitman

The category for skin care that targets the delicate eye area has exploded in recent years with a dizzying array of choice that leaves many consumers bemused. So which one rates best?

Indie Beauty Profile Katya Hegg Lyeska skincare

Indie Beauty Profile

Katya Hegg, Lyeska skincare

By …as told to Deanna Utroske

In her Indie Beauty Profile, Katya Hegg, founder of Lyeska skincare runs through the distinctive benefits of her company’s signature ingredient and sheds light onto just how nuanced niche beauty brands can be.