Nannette de Gaspé line extension brings dry mask technology to more beauty consumers

The new brand is making its debut online with three different facial masks. “As the initial product offering for the brand launch, these deeply nourishing dry masks help in the achievement of incredible skincare results by incorporating a break-through ingredient delivery system (BMVTM), waterless technology, and a high concentration of active and natural ingredients in its collection of multi-use face masks,” ​ according to a media release about Miss de Gaspé.

Describing the technology’s effect further, the release explains, “The micro penetration of active ingredients is absorbed more deeply into the epidermis and continues to release nourishment to the outer layers of the skin for 6-8 hours following use, thus repairing, treating, and restoring the skin from the inside out.”​

More beauty​

The new Miss de Gaspé brand seems to be geared towards younger, less affluent consumers than the original Nannette de Gaspé luxury brand is. A first hastag for the Miss de Gaspé brand is #beautyonmyterms, which evokes originality and independence.

Each mask in this first product collection has been developed to address a particular skin care concern. The masks are called Defy & Drench, Brighten & Beam, and Purify & Purge. And there are already plans to expand each of those concepts in to a full product line, “Miss de Gaspé  will launch 3 distinct product ranges including Defy & Drench, Brighten & Beam, and Purify & Purge,” according to the release. “Each range, beginning with the exclusive dry mask technology, will eventually be supported by a full range of ‘traditional’ skin care products.”​

More masks ​

The lab behind the infuser technology is Biomod Concepts. And the new Miss de Gaspé line isn’t the only way their tech will reach more consumers across more tiers of the market.

Late last year, as Cosmetics Design reported, Biomod Concepts introduced its Skin Smart Dry Mask Boutique.​  With this offering, brands can customize a collection of masks to meet the particular demands of their own consumers. The boutique comprises six different formulations, three different shapes, and six color and pattern options.

Press materials that Biomod shared at the time described the collection as “a simple, quick solution-based offering for brands to enrich their skin care range with our disruptive and highly effective innovations.”​

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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.