As more consumers take a closer interest in personal care and beauty product ingredients, some have come to believe that Europe’s regulations (when compared to those here in the US) are a better guideline for determining product safety. New brands are taking full advantage of that preconception, formulating and marketing to meet consumer demand. As Zickerman likes to say about his newly launched sun care brand, “summer’s coming and so is Love Sun Body.”
Here, the personal care entrepreneur shares a profile of himself and the brand.
Name: Dr. Terry Zickerman, CEO
Indie Beauty Company: Love Sun Body
Launched: Production launched June 12, 2018. The company was founded in May, 2012.
Headquarters: West Orange, New Jersey
Team work: 3 employees and 25 business partners
Distribution: Love Sun Body is sold globally through premium retailers, and online at lovesunbody.com and amazon.com
Years in beauty: 5
Years at Love Sun Body: 5
Entrepreneurial experience: After working in finance for 24 years, I left Morgan Stanley in March 2017 to dedicate all of my time to Love Sun Body.
The business: All of Love Sun Body’s 100% Natural Origin Mineral Sunscreens are green, safe, and effective. Following 5 years of research and development, we created sunscreens that are more advanced than anything else on the market.
The wow-factor: We have created luxurious feeling broad spectrum mineral sunscreens, with the esthetic texture of a prestige skin care lotion, with a moisturizing matte finish and all of our formulas are non-comedogenic and hypoallergenic. And, Love Sun Body 100% Natural Origin Mineral Sunscreens meet the regulatory requirements of the FDA OTC Monograph System and the European Commission’s recommendation on UVA protection.
The customer: Literally everyone
Milestone moment: Over 10,000 followers on social media in the last few months, pre-launch.
Advice for fellow indie beauty entrepreneurs: There are thousands of companies that formulate and re-formulate by committee. These ‘new and improved’ products still contain hazardous ingredients. The acquisition of Whole Foods by Amazon is not a fad. It is the trend. While Europe is twenty years ahead of America in using safer and higher quality ingredients, this is a great opportunity for entrepreneurs to create new products and brands that consumers are yearning for.
Just one: Asked about his go-to product, Zickerman says it’s Love Sun Body 100% Natural Origin Mineral Sunscreen.
This article was updated on 22-Jun-2018 with amended launch dates that better reflect the company’s development. An earlier version listed April 15, 2017 as the date Love Sun Body launched.
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.