Male grooming has moved away from the ‘metrosexual’ tag and become much wider accepted, but brands and retailers are urged to steer clear of overtly ‘female’ brands, making branding, packaging and dedicated retail channels important to future growth according...
Although the internet is an expanding retail channel in the US it can be difficult to entice consumers into making an initial purchase, according to market research company Mintel.
The US FDA has launched a campaign that targets a number of unapproved personal care products marketed via the internet and claiming to protect against the H1N1 flu virus.
US researchers say that a study into attitudes towards equality and the link with impulse buying could shine new light on marketing cosmetics worldwide.
The fast-changing retail landscapes in Brazil, Russia, India and China (BRIC markets) are creating new opportunities for cosmetics and personal care players to market products.
A recent spate of lawsuits aimed at protecting some of the biggest personal care brand names in the business is likely to spell more work for legal representatives.
L’Oreal is being taken to the Market Court in Sweden for claims about anti-ageing products that the Consumer Ombudsman (KO) says it can’t substantiate.
As part of plans to further expand its global fragrance brands
portfolio Inter Parfums has announced the acquisition of the Lanvin
fragrance brand, a move that connects it to one of the oldest
European fashion houses.
