“Making the power of Differin Gel available to consumers without a prescription was our first step in helping the millions of acne sufferers nationwide,” says June Risser, vice president and general manager of consumer business at Nestlé Skin Health, in a media release this week.
Now, she explains, “the introduction of our new Differin Daily Deep Cleanser and Oil Control Moisturizer with SPF 30 underscores our continued commitment to delivering efficacious skincare solutions that are both affordable and accessible to consumers.”
Dedicated beauty routine
As of this month, Nestlé Skin Health is adding a cleanser and a moisturizer to its Differin acne care line. It’s a smart move for a skin treatment brand, where consumers are more likely to be loyal and looking to build a full routine of compatible skin care products.
According to the company’s media release, “Differin Daily Deep Cleanser will deliver the efficacy of maximum-strength benzoyl peroxide, but with less irritation and redness. The sensitive skin formula is ideal for those seeking a deep, powerful cleansing that won't strip their delicate skin.”
The other new product is a multifunctional moisturizer: “Differin Oil Control Moisturizer with SPF 30...is an oil-free, lightweight moisturizer that is compatible for use with Differin Gel as part of your daily skincare routine,” as the release emphasizes.
Specialized skin care
It’s interesting to observe that it's not only OTC treatment brands who are innovating in the specialty skin care space just now. Natural skin care brands have a few new—competitive—ideas too.
Last summer, Cosmetics Design featured BioClarity on the weekly Indie Beauty Profile column. That brand leverages a bio-based ingredient in the formulation of its acne care products.
And just this past Tuesday Cosmetic Design reported on new data shared by the Burt’s Bees natural skin care brand that compares the efficacy of nature-based products to a comparable selection of conventional products. Of course the brand shared the data a conference event and via PR because their natural products had better clinical results.
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.