In his Indie Beauty Profile, Terry Zickerman, CEO of Love Sun Body, explains why he sees alternative ingredients and the challenge of developing more globally compliant personal care products as an opportunity for indie brands.
To gain a bit of perspective on the ins and outs of co-creation, Cosmetics Design connected with Mariya Nurislamova CEO of Deck of Scarlet, a digital-first direct brand that creates a new color cosmetics palette every other month in cooperation with a...
In her Indie Beauty Profile, Nasime Yazdani, founder of Seaside Medical Technologies, hints at all the useful insights she’s gained by listening to reviews and consumers. And, she outlines how her brand’s distribution strategy is shaping up in the modern...
Since the advent of BB creams, multifunctional color cosmetic products have evolved to the point where almost every product in the category has various claims.
The beauty maker chose to announce its new SkinCeuticals product and counter-top formulating technology at the 2018 Fast Company Grill in Austin, Texas (an event for influencers and innovative thinkers that coincides with the SXSW conference and festivals)....
From augmented reality and artificial intelligence, to shifting trends in digital retail, we take a look at how app technologies are shifting colour cosmetics trends and behaviours.
In her Indie Beauty Profile, Julianne Robicheau, founder of Robi Luxury Skin Care, explains why natural, luxury, and affordable are not mutually exclusive terms. And, she talks about the important role that confidence plays in building a cohesive beauty...
Brand leaders like Avonda Urben and Keech Combe Shetty believe there ought to be specialized skin care products for the bikini area and vagina—in much the same way that women have specialized skin care for the face, the eye area, the décolleté; oral care...
In her Indie Beauty Profile, Michelle Houp, founder of Prep U (personal care brand for “stinky boys”), describes how she has democratized the onus of hygiene and refinement that befalls adolescents; and, she shares a few smart, simple tips for founders....
The industry disrupting hair color brand has stepped forward as a pacesetter among beauty makers, changing its own ad strategy and inviting other personal care, cosmetics, and fragrance brands to commit to authenticity in advertising as well.
The popular skin care brand has undertaken a complete refresh and will be launching online this month and in thousands of doors in the coming weeks. If all goes according to plan, the turnaround will stand as a case study in how to simultaneously respond...
In her Indie Beauty Profile, Dara Levy, the inventor and founder of DermaFlash, explains how she grew her signature spa treatment into a full-fledged beauty brand and why the best business experience is hard won.
Last year the skin care maker introduced its Differin brand of acne treatment gel to the OTC market, after receiving FDA approval to do so in early 2016. Now the brand is adding two new products to the Differin line.
In her Indie Beauty Profile, Laura Burget, co-founder of Niu Body, demonstrates the candor and strength of a self-possessed entrepreneur and describes what a millennial-made personal care brand looks like from the inside.
In her Indie Beauty Profile, Bethany Hilt, founder of Vertere Skin Care voices her certainty that a beauty brand can improve lives and encourages aspiring beauty brand founders to connect with two kinds of people.
Since 2013 Parlux has held the license for the Kenneth Cole fragrance business; and this month the company launched a collection of fragrances that can be worn alone or layered according to consumer’s personal tastes and moods.
In her Indie Beauty Profile, Catherine Scott, founder of Honest Hazel gives a bit of insight into how she’s methodically built a viable beauty brand with just one product. And, she speaks to the invaluable benefits of having a community of founders to...
At last month’s Indie Beauty Expo in Los Angeles, of the 150 cosmetics, personal care, fragrance, and lifestyle brands exhibiting, many were compelling; but only one stood out as a real game changer. Cosmetics Design interviewed Lindsay Knaak-Stuart,...
Today the company is launching its new Miss de Gaspé collection, a more affordable assortment of reusable waterless skin care masks that incorporate the same innovative ingredient delivery system as the luxury Nannette de Gaspé collection does.
In her Indie Beauty Profile, Gretchen Chevalier, founder of ittsē, explains how her work in beauty manufacturing led her to develop a distinctive color cosmetics brand around functional, stylish packaging. And, she shares practical yet daunting advice...
In her Indie Beauty Profile, Melisse Shaban, founder of Virtue Labs, concisely discusses the science that makes her brand’s hair care products distinctly different from other shampoos, conditioners, and hair styling products. And, she’s quite candid about...
Pink pepper, black pepper, white pepper, Sichuan pepper…2017 was the year of pepper accents in fragrance—again. Here, I explore the technical and aromatic nuances that peppers have added to fine fragrance over the past year.
The multinational cosmetics, personal care, and fragrance company is debuting its Amazon Echo skill Let’s Get Ready for all Echo devices this month. Voice services, chat bots, and virtual assistant tools like this are on the rise; and Coty is an early...
In her Indie Beauty Profile, Lori Machiorlette, founder of Worth Beauty—the company behind the blendSmart mechanically rotating makeup brush—talks about how her business has progressed to become a “spinning revolution” around the globe. And she reminds...
The North America – based New Avon LLC announced a line of beauty-from-within products this week. But Espira is more than simply ingestibles for hair, skin, and nail health; the brand also has product lines for overall nutritional support as well.
This week Level Brands, the licensed brand marketing firm where Kathy Ireland serves as chairman emeritus and chief brand strategist, announced a partnership with Isodiol that is being touted as ‘a multimillion-dollar cannabidiol (CBD) products deal’.
In their Indie Beauty Profile, Tran Wills and Ali Elman, founders of the nail color and nail care brand Base Coat describe how the brand evolved as a natural complement to their Base Coat nail salons. And Elman advises prospective indie brand founders...
The relatively new beauty tool brand launched in Canada just last month and is hoping its distinctive and ergonomic brushes can change consumer expectations there and update color cosmetic application techniques as well.
Many cosmetics, personal care, and fragrance brands are experimenting to discover what luxury means in a digital age. Curiously, the latest marketing initiative from fitness club company Equinox may offer some ideas. The company’s new Commitment collection...
This year independent cosmetics, personal care, and fragrance brands became so prominent, Cosmetics Design launched a weekly column dedicated to these innovative startups and their founders. The Indie Beauty Profile is on vacation this month. But in the...
The long-standing indie skin care brand announced two new products this week, expanding the popular mask category and bringing naturals into the body firming niche.
Noble is the first personal care brand from PanaceaNano, a company co-founded by Fraser Stoddart, one of three men awarded the prestigious prize in 2016 for what have been called molecular machines.
In her Indie Beauty Profile, Rachel Katzman, founder of Cuvée Beauty modestly describes what may seem like a typical early-stage startup. And while her hair care and hair styling brand is just one year old, a toast is certainly in order – the entire Cuvée...
The company’s Essential Energy brand will launch globally in January 2018. And it promises to bring new ingredients, packaging, fragrance, and experiences to US consumers passionate about wellness, mindfulness, and beauty.
With an emphasis on convenience, the new Simply Me Beauty brand was developed with millennial consumers in mind and is being touted as a makeup line for women on the go.
In her Indie Beauty Profile, Tina Rowhanian, Co-Founder of CleanTan USA, traces out the time and specific considerations that she and Julie Pefferman put into building the self-tanning skin care brand. And, Rowhanian underscores the importance of copious,...
The Estée Lauder Companies’ color cosmetics brand has stepped up as a thought leader today and all throughout National Trans Awareness Week. Here, Nancy Mahon, senior vice president of global corporate citizenship and sustainability for MAC, shares insight...
In her Indie Beauty Profile, Kelly Jones, founder of the niche fragrance brand Kelly + Jones, explains how her innate entrepreneurial spirit led her to create a line of fragrances for wine and sprit lovers.
In her Indie Beauty Profile, Leyna Allred, Owner of Urb Apothecary, describes how (for her brand) ingredient sourcing and environmentalism go hand and hand. And, she reminds her fellow founders that any failure can be leveraged as wisdom.
In her Indie Beauty Profile, LaKeisha A. Entsuah, founder of Elements of Aliel, speaks without pretention about her skin care line inspired by the hope of motherhood, enriched by Ghanaian culture, and formulated with signature ingredients like African...
Today, personal care and cosmetic ingredient makers know that all things green, bio-based, and alternative are of great interest to the beauty manufacturers they serve. And yet, this is the digital age. How are beauty ingredient companies to engage in...
On the premise that different consumer demographics appreciate different product customization and retail options, the new HairRx brand is set to make its retail debut on QVC before the year is out.
In her Indie Beauty Profile, Jené Roestorf, founder of Luxe Botanics advises prospective entrepreneurs to put their egos aside. And, she paints a vivid picture of a skin care brand that delivers on so many of the promises that indie shoppers are looking...
In their Indie Beauty Profile, Begoña Sanjuán and Isabel Ramos, co-founders of AYUNA • less is beauty, share insight into their very carefully conceived green luxury skin care brand and have some pithy advice for their fellow founders—really, it’s good...
In her Indie Beauty Profile Ulli Haslacher, president of Pour Moi Beauty, explains that the brand, which may look like an overnight sensation, has years of work behind it. And, she pauses to celebrate the remarkable volume of early press coverage devoted...
The pharmacy-led retail chain announced a new personal care brand this week, one backed by years of R&D and an online community of thousands of women who were involved along the way with product testing and the like.
