Brand Innovation

Indie Beauty Profile Tina Rowhanian CleanTan USA

Indie Beauty Profile

Tina Rowhanian, CleanTan USA

By Deanna Utroske

In her Indie Beauty Profile, Tina Rowhanian, Co-Founder of CleanTan USA, traces out the time and specific considerations that she and Julie Pefferman put into building the self-tanning skin care brand. And, Rowhanian underscores the importance of copious,...

MAC sets an industry precedent, honoring Transgender Day of Remembrance

MAC sets an industry precedent, honoring Transgender Day of Remembrance

By Deanna Utroske

The Estée Lauder Companies’ color cosmetics brand has stepped up as a thought leader today and all throughout National Trans Awareness Week. Here, Nancy Mahon, senior vice president of global corporate citizenship and sustainability for MAC, shares insight...

Indie Beauty Profile Kelly Jones Kelly + Jones

Indie Beauty Profile

Kelly Jones, Kelly + Jones

By Deanna Utroske

In her Indie Beauty Profile, Kelly Jones, founder of the niche fragrance brand Kelly + Jones, explains how her innate entrepreneurial spirit led her to create a line of fragrances for wine and sprit lovers.

Indie Beauty Profile Leyna Allred Urb Apothecary

Indie Beauty Profile

Leyna Allred, Urb Apothecary

By Deanna Utroske

In her Indie Beauty Profile, Leyna Allred, Owner of Urb Apothecary, describes how (for her brand) ingredient sourcing and environmentalism go hand and hand. And, she reminds her fellow founders that any failure can be leveraged as wisdom.

Indie Beauty Profile LaKeisha A. Entsuah Elements of Aliel

Indie Beauty Profile

LaKeisha A. Entsuah, Elements of Aliel

By Deanna Utroske

In her Indie Beauty Profile, LaKeisha A. Entsuah, founder of Elements of Aliel, speaks without pretention about her skin care line inspired by the hope of motherhood, enriched by Ghanaian culture, and formulated with signature ingredients like African...

Digital. Natural. Beautiful. Alban Muller mask video

Digital. Natural. Beautiful.

By Deanna Utroske

Today, personal care and cosmetic ingredient makers know that all things green, bio-based, and alternative are of great interest to the beauty manufacturers they serve. And yet, this is the digital age. How are beauty ingredient companies to engage in...

Profile Pro launches customized hair care for women 30+

Profile Pro launches customized hair care for women 30+

By Deanna Utroske

On the premise that different consumer demographics appreciate different product customization and retail options, the new HairRx brand is set to make its retail debut on QVC before the year is out.

Indie Beauty Profile Jené Roestorf Luxe Botanics

Indie Beauty Profile

Jené Roestorf, Luxe Botanics

By Deanna Utroske

In her Indie Beauty Profile, Jené Roestorf, founder of Luxe Botanics advises prospective entrepreneurs to put their egos aside. And, she paints a vivid picture of a skin care brand that delivers on so many of the promises that indie shoppers are looking...

Indie Beauty Profile Begoña Sanjuán and Isabel Ramos AYUNA • less is beauty

Indie Beauty Profile

Begoña Sanjuán and Isabel Ramos, AYUNA • less is beauty

By Deanna Utroske

In their Indie Beauty Profile, Begoña Sanjuán and Isabel Ramos, co-founders of AYUNA • less is beauty, share insight into their very carefully conceived green luxury skin care brand and have some pithy advice for their fellow founders—really, it’s good...

Indie Beauty Profile Ulli Haslacher Pour Moi Beauty

Indie Beauty Profile

Ulli Haslacher, Pour Moi Beauty

By Deanna Utroske

In her Indie Beauty Profile Ulli Haslacher, president of Pour Moi Beauty, explains that the brand, which may look like an overnight sensation, has years of work behind it. And, she pauses to celebrate the remarkable volume of early press coverage devoted...

This is what an independent beauty brand looks like

This is what an independent beauty brand looks like

By Deanna Utroske

Since early this year, Cosmetics Design has been publishing the Indie Beauty Profile column weekly, showcasing the inspiring work of cosmetics and personal care entrepreneurs and their innovative brands. Now after nearly 30 installments, we pause to reflect...

Indie Beauty Profile Michelle Ranavat, Ranavat Botanics

Indie Beauty Profile

Michelle Ranavat, Ranavat Botanics

By …as told to Deanna Utroske

In her Indie Beauty Profile, Michelle Ranavat, founder of Ranavat Botanics, talks about the entrepreneurial spirit she seems to have inherited and how that spirit along with her supply chain experience have enabled the Ranavat brand to move from idea...

Indie Beauty Profile Katy Foxcroft Tancream

Indie Beauty Profile

Katy Foxcroft, Tancream

By …as told to Deanna Utroske

In her Indie Beauty Profile, Katy Foxcroft, co-founder of Tancream, explains how she and her team have worked to develop a new category within sun care.

Indie Beauty Profile Donna Pohlad dpHUE

Indie Beauty Profile

Donna Pohlad, dpHUE

By …as told to Deanna Utroske

In her Indie Beauty Profile, Donna Pohlad, founder and CEO of the at-home hair color brand dpHUE has a single word of advice for her beauty brand founding counterparts and her full remarks here illustrate nicely how she herself has taken that wisdom to...

IBE NYC 2017: Trends and highlights

IBE NYC 2017: Trends and highlights

By Deanna Utroske

The Indie Beauty Expo opened its third annual show in New York City last week, and Cosmetics Design was there, meeting with founders, discovering new brands, learning about product launches, and identifying the trends and innovations that are emerging...

Indie Beauty Profile Rick Sliter BioClarity

Indie Beauty Profile

Rick Sliter, BioClarity

By …as told to Deanna Utroske

In his Indie Beauty Profile, Rick Sliter, CEO of BioClarity describes how he and his colleagues leverged a biotech ingredient idea to launch an acne treatment line, and how beneficial digital word-of-mouth marketing has been to building the brand.

Perfect Corp and QVC collaborate on immersive shopping app

Perfect Corp and QVC collaborate on immersive shopping app

By Deanna Utroske

The beauty tech brand and the broadcast TV shopping network teamed up on an AR beauty purchase platform that lets consumers first virtually try on product that they see being demonstrated and then buy that product from QVC within the same app.

Indie Beauty Profile Dr. Kalidas Kale Exquis Skincare

Indie Beauty Profile

Dr. Kalidas Kale, Exquis Skincare

By …as told to Deanna Utroske

In his Indie Beauty Profile, Dr. Kalidas Kale, founder of Exquis Skincare, speaks candidly about the resources, financial and otherwise, needed to launch a personal care brand, and he shares insight on how new technology can be used to enhance the benefits...

7 cosmetics beauty personal care brands not to miss at IBE NYC 2017

7 brands not to miss at IBE

By Deanna Utroske

Well over 200 independent cosmetics and personal care brands will be exhibiting at this month’s Indie Beauty Expo in New York City (August 22 – 24). Here, Cosmetics Design features 7 brands that standout from the crowd with products, ingredients, innovations,...

Indie Beauty Profile Linda Gillette Parodi Professional Care

Indie Beauty Profile

Linda Gillette, Parodi

By …as told to Deanna Utroske

In her Indie Beauty Profile, Linda Gillette, founder of Parodi Professional Care, describes how she’s moving a niche personal care line, developed for professionals, into the consumer space. And, she reminds other beauty brand founders to be attentive...

Starlet Satin: A sleeping beauty brand awakes

Starlet Satin: A sleeping beauty brand awakes

By Deanna Utroske

Cosmetics Design checked in with Lisa Damron, co-founder of Starlet Satin, to discuss the ins and outs of reviving a dormant indie beauty company in a time when new innovations and just-launched brands are in the spotlight.

Biossance skin care prepares to launch in Canada

Biossance skin care prepares to launch in Canada

By Deanna Utroske

The skin care brand, made by the biotech ingredient company Amyris and sold at Sephora here in the US, is gearing up for its next market—a move that promises to be a first step toward an international Biossance business.

Indie Beauty Profile Rachel Roff Urban Skin Rx

Indie Beauty Profile

Rachel Roff, Urban Skin Rx

By …as told to Deanna Utroske

In her Indie Beauty Profile, Rachel Roff, founder of Urban Skin Rx, has delightfully practical advice for her fellow beauty entrepreneurs. And, she shares sales figures, distribution data, and brand strategy notes that give real insight into how she’s...

Mary Kay launches new beauty tech

Mary Kay launches new beauty tech

By Deanna Utroske

The direct sales beauty company debuted its new blend-it-yourself vitamin C product late last week at the annual Mary Kay beauty consultant seminar in Dallas, Texas.

Indie Beauty Profile Kimberly Heathman MyChelle Dermaceuticals

Indie Beauty Profile

Kimberly Heathman, MyChelle Dermaceuticals

By …as told to Deanna Utroske

In her Indie Beauty Profile, Kimberly Heathman of MyChelle Dermaceuticals talks through the brand’s DNA, so to speak, summarizing the natural skin care maker’s focus and function in the marketplace.

Madison Reed is “operationally blowing up the salon channel”

Madison Reed is “operationally blowing up the salon channel”

By Deanna Utroske

Two months ago Madison Reed partnered with Ulta to sell hair color kits and bring its AI chatbot tool in-store. Cosmetics Design spoke with Amy Errett, CEO of Madison Reed, late last week to find out how the partnership is going and how this new company...

Indie Beauty Profile Joshua Gordon noyah Natural Cosmetics

Indie Beauty Profile

Joshua Gordon, noyah Natural Cosmetics

By …as told to Deanna Utroske

In his Indie Beauty Profile, Joshua Gordon, founder of noyah Natural Cosmetics, shares insight into how he created a simple, functional cosmetics and personal care brand. And, he succinctly describes that brand's target customer in just four words!

Senteurs D’Orient: Soap will never be the same

Senteurs D’Orient: Soap will never be the same

By Deanna Utroske

With all the trappings of a chic, contemporary startup and all the sophistication of a luxury heritage brand, Senteurs D’Orient is soap for the modern market. To learn how this indie beauty brand is revolutionizing the modest category that is solid soap,...

Indie Beauty Profile Chris Hobson Patchology

Indie Beauty Profile

Chris Hobson, Patchology

By …as told to Deanna Utroske

In his Indie Beauty Profile, Chris Hobson, founder of Patchology, shares his candid thoughts on the worth of industry trends and suggests that a startup skin care brand can find allies where they might be least expected, like on a legacy department store’s...

LimeLight by Alcone: “This is where beauty is going”

LimeLight by Alcone: “This is where beauty is going”

By Deanna Utroske

Not long after news broke of the new beauty company’s partnership with L’Occitane International, Cosmetics Design dropped in on CEO Michele Gay to learn about that deal and about how LimeLight is reinventing cosmetics and personal care direct sales for...

Indie Beauty Profile Lea Anne Christine Fulton L.A. Christine

Indie Beauty Profile

Lea Anne Christine Fulton, L.A. Christine

By …as told to Deanna Utroske

In her Indie Beauty Profile, Lea Anne Christine Fulton, founder of L.A. Christine, talks about her brand’s version of multi-channel retail, which spans pop-ups and direct TV, and she describes how her Finish heritage infuses everything about the brand,...

Indie Beauty Profile Ashley Prange Au Naturale Cosmetics

Indie Beauty Profile

Ashley Prange, Au Naturale Cosmetics

By …as told to Deanna Utroske

In her Indie Beauty Profile, Ashley Prange CEO of Au Naturale Cosmetics, describes how she has built a brand around the #CleanBeautyRevolution and just how much work her team put into rebranding Au Naturale for the next phase of business.

Shiseido’s new brand WASO launches in US next month

Shiseido’s new brand WASO launches in US next month

By Deanna Utroske

The skin care product line, tailored to meet the needs and expectations of millennials, somehow manages to encompass nearly every trend associated with this unique generation of beauty consumers.

Indie Beauty Profile Lynne Florio, Renee Tavoularis Planted in Beauty

Indie Beauty Profile

Lynne Florio and Renee Tavoularis, Planted in Beauty

By …as told to Deanna Utroske

In their Indie Beauty Profile, Lynne Florio and Renee Tavoularis, founders of Planted in Beauty by Well Within, explain how they’re making good use of the various business services available to startups in and beyond beauty and reveal what they’ve hearing...

Indie Beauty Profile Angela Caglia Skincare

Indie Beauty Profile

Angela Caglia Skincare

By …as told to Deanna Utroske

In her Indie Beauty Profile, skin care brand founder Angela Caglia describes how she leveraged her experience as a facialist to develop an eco-lux brand that resonates with today’s sophisticated consumers, and she underscores just how instrumental the...

Biome-Friendly Shampoo from Mother Dirt gets a longer shelf life

Biome-Friendly Shampoo from Mother Dirt gets a longer shelf life

By Deanna Utroske

Conventional personal care product preservatives can damage or otherwise interfere with the body’s microbiome, so Mother Dirt products are formulated without those ingredients. Now the brand has announced updates to its shampoo that significantly extend...