New anti-aging skin care brand leverages Nobel Prize – winning chemistry

By Deanna Utroske contact

- Last updated on GMT

(image courtesy of PanaceaNano)
(image courtesy of PanaceaNano)
Noble is the first personal care brand from PanaceaNano, a company co-founded by Fraser Stoddart, one of three men awarded the prestigious prize in 2016 for what have been called molecular machines.

Stoddart, board of trustees professor of chemistry at Northwestern University in Evanston, Illinois, received the Nobel Prize for work he completed years ago in which he “developed a rotaxane,”​ according to a blurb on nobelprize.org. “He threaded a molecular ring onto a thin molecular axle and demonstrated that the ring was able to move along the axle. Among his developments based on rotaxanes are a molecular lift, a molecular muscle and a molecule-based computer chip,” ​explains the site.

Next-generation encapsulation

Molecular machines are basically programmable particles. They are “molecules with controllable movements, which can perform a task when energy is added,” ​as the Nobel site describes it.

The particles that are key to the newly launched Noble skin care collection are organic nano-cubes. These patented ONC “are made up of hollow cubes that work as molecular reservoirs to store and release skin care active ingredients in an extended release formulation directly onto the skin in a controlled manner, allowing for continuous skin revitalization, renewal and repair over a longer period of time,” ​according to a press release from PanaceaNano.

Anti-aging upgrade

Because of this unique nanatoch, Noble skin care promises to deliver unprecedented anti-aging benefits.

“Molecular precision enables the Noble luxury skin care product line to reduce visible signs of aging more effectively by precisely releasing the anti-aging ingredients for over a longer period,”​ says Youssry Botros, co-founder and CEO of PanaceaNano.

He goes on in the company press release to explain that “because of the revolutionary ONC technology, Noble has a much longer duration of anti-aging benefit with continuous and steady efficacy, making it far superior to comparable products in the market today. Other skin care brands have immediate release formulations whose active ingredients are often depleted immediately. Noble products are clinically proven to reverse and slow down skin aging.”

All told, the PanaceaNano company strategy is hardly about beauty. But Fraser and his colleagues see the Noble skin care brand as a first step toward commercial applications for functional nanomaterials in water purification, in the energy sector, in medicine, and more.  “It is an exciting moment to witness the birth of commercial products that improve the quality of life of people based on renewable, safe, organic, bio-degradable functional nanomaterials,”​ says Fraser.

Related topics: Brand Innovation, Nanotechnology, Skin Care

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