The new products—Coconut Oil Body Firming Sheet Mask and Coconut Oil Anti-Oxidant Firming Lotion—are a logical progression for the brand, as Shara Boote, director of marketing at Palmer's, tells the press: “Palmer's has a rich history with Coconut Oil that started with our top selling Coconut Oil Formula hair collection. Understanding the many benefits of this incredible ingredient, not only for hair care but skin care as well, we launched our Coconut Oil body care range which quickly became one of the top selling coconut body ranges in the US. Now, with the launch of our Coconut Oil Firming line, we are excited to grow our Coconut Oil portfolio and continue innovating in this space; bringing high-quality, natural skincare products to our consumers that offer real results.”
Firming masks aren’t new. Many brands sell mud, peel-off, and sheet versions for the face. And Nanette de Gaspé (for one) sells masks expressly designed to plump and lift the breast and tush areas.
In the mass market sheet mask category, Palmer’s new body firming mask is an outlier. The brand is, in fact, calling its two new products “first-to-market.”
Like more typical sheet masks, the Coconut Oil Body Firming Sheet Mask comes in a sachet. There are two per pack, presumably for symmetrical application. And, they are “sized to fit curvy areas such as thighs, hips, arms and abdomen,” according to the brand’s press release.
The masks will retail at Walmart for $6.
Palmer’s popular products (made with Cocoa Butter, Shea Butter, Olive Oil, etc.) certainly align will with the naturals segment of the beauty market.
Tlatest additions to the portfolio are no exception. According to the press release, the new lotion and mask “contain over 94% naturally sourced ingredients, no animal derived ingredients and are free-from parabens, phthalates, mineral Oil, gluten or dyes.”