Keech Combe Shetty elected Board Chair of PCPC

By Deanna Utroske

- Last updated on GMT

Keech Combe Shetty,  PCPC Board Chair
Keech Combe Shetty, PCPC Board Chair

Related tags Personal care products council women in leadership

The Personal Care Products Council has announced that as of Monday, Keech Combe Shetty—Executive Chair at Combe, the personal care company behind brands like Vagisil and Just For Men—is the organization’s new Board Chair.

“PCPC is the voice and guiding light for an industry whose products literally touch the lives of nearly every American household every day,” ​says Keech Combe Shetty in her remarks to the press. “Families rely on us to deliver quality products they know they can trust – our relationship with those families is deeply personal.” ​ 

“As our country continues to face difficult and uncertain times,” ​adds Combe Shetty, “I'm honored to help lead PCPC as we navigate our changing world, working to educate policy makers, legislators, regulators and most importantly our consumers, about our dynamic, innovative and scientifically sophisticated industry.”

The PCPC supports a broad membership of cosmetics and personal care companies

The PCPC is a national trade association, representing beauty makers for over 125 years.  

And as Combe Shetty suggests, one of the primary ways that PCPC supports its membership of some 600 companies is by educating and working with policy makers, legislators, and regulators.

In fact, according to​, the organization’s current strategic priorities are to “modernize government policies, advocate for sound science, ensure global access, and maintain consumer confidence.”

And it’s worth noting that the PCPC membership is a broad mix of beauty and personal care manufacturers, distributors, and suppliers. “Roughly half of PCPC member companies are small to midsized business,” ​as Cosmetics Design reported earlier this year​. “While a quick look at the Council’s leadership tuns up a who’s who of multinational companies in cosmetics, personal care, and fragrance: Amway, Beiersdorf, Church & Dwight, Colgate-Palmolive, Coty, The Estée lauder Companies, Johnson & Johnson, L’Oréal, LVMH, Mary Kay, P&G, Revlon, Shiseido, Unilever, and more.”

Keech Combe Shetty brings significant industry experience to her new PCPC role

Combe Shetty has been involved with the PCPC for years; and has served on the Council’s Board as well as on the Board of the Consumer Healthcare Products Association. And she has spent 12 years in leaderhip roles at Combe Inc.

That company invested in the VIRTUE hair brand in 2017 and owns the following legacy personal care businesses:  Seabond Denture Adhesive Seals, Just For Men hair color, and Vagisil, an intimate care brand launched in 1974 by Combe Inc founders Ivan and Mary Elizabeth Combe.

And it is this experience and back ground Combe Shetty brings to her new Board Chair role at the PCPC.

“Keech's impressive accomplishments and strong leadership will serve our membership well as we work to advance the industry's voice in Washington and across the nation,” ​says Lezlee Westine, PCPC President and CEO, in this week’s press release.

“I know her talent, energy and experience will strengthen the Personal Care Products Council and the industry,” ​says Westine, “and I look forward to working more closely with her as we make stronger our commitment to communities worldwide.”

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