Jo Hughston, Head of Marketing at social-first marketing agency The Goat Agency, shared her advice for beauty brands that are navigating the ever-changing social media landscape in late 2023.
Organizations like Outform Group are invigorating the in-person shopping experience through the creation and launch of popups that create ‘multi-sensory spaces,’ ‘vibrant beauty experiences,’ and more.
As in-store purchasing of hair removal and bath and shower product categories fell in Q4 2022, the design collaboration between Gillette and Rifle Paper Co. in its latest razor release is an innovative approach to reinvigorate product sales in these categories.
On the heels of a well-received Super Bowl commercial, e.l.f. Beauty continues to diversify the marketing efforts for its eyes.lips.face sticky campaign to include a sell-out merch drop through the Sticky Shop, which is tied to a charitable cause.
The beauty and personal care industry must acknowledge weaknesses and address them, because the gap between industry and consumers continues to widen, plagued by poorly backed claims and a raft of misinformation online, warns a cosmetic claims consultant.
Understanding how consumers source information and techniques to reach targeted demographics is paramount to launching effective branding and marketing strategies in the cosmetics and personal beauty care spaces in 2023, according to Anna Mayo, Vice President...
The beauty industry can connect better with consumers by rethinking how it communicates and markets sustainable product offerings, bringing additional aspects into the narrative, say industry executives.
Menopausal beauty is a space with huge untapped opportunity, but one that brands should approach in a credible and science-backed manner, caution female beauty experts.
Readers may have noticed the hot topic categories on CosmeticsDesign have changed, including one dedicated to the companies looking to the future in the industry.
Whilst excitement for the metaverse continues to build, this year is only the start of things to come as the space is set take over a decade to fully evolve, say Meta executives.
Beauty brands that hope to utilise TikTok as an effective marketing tool cannot rely on the “same bag of tricks” they have employed with other social media platforms.
After a recent acquisition, fragrance brand Commodity is ready to rebrand to both hover between niche and mainstream perfume and innovate for American consumers.
Gillette Venus has just launched the latest partnership of its #SayPube campaign, centered around the pubic care product line and how women talk about body hair.
It has been a busy summer at CosmeticsDesign, with our editor visiting tradeshows across the country and checking on what’s happening in personal care.
It's that time of the week again! Catch up on the hottest CosmeticsDesign articles this week and learn what industry experts have on their minds right now.
Beauty brands are being tipped to join the non-fungible token (NFT) bandwagon to forge closer bonds with their most loyal customers, something that is becoming increasingly difficult to do today, according to a Web 3 expert.
Inclusive beauty is becoming more than a positioning choice in the beauty world, including new inclusion programs, ingredient options, brand launches and marketing adjustments.
Oral care is expanding out of the world of legacy toothpaste and mouthwash brand into a broader category. CosmeticsDesign spoke with Amaia Alcalde, managing director at ico Design, about what oral care marketing and design looks like today.
Poppi Soda primarily markets itself as a palatable way to take apple cider vinegar for gut health, but the brand also wants to capitalize on the “gut-skin axis” in the ingestible beauty space.
Aesthetics in beauty is hugely important and labelling is a key design component that brands must closely consider, particularly when working in the booming online space, a specialist supplier says.
The decision by Lush to close several of its global social media accounts last year marks part of a wider beauty movement favouring more personalised and flexible consumer engagement, says a communications expert.
Beauty that is better for the planet and people is surging, with great industry strides made in ingredients and packaging, but efforts need to be met with positive consumer perception to truly succeed, an expert says.
Tarte Cosmetics has named Samantha Kitain new Chief Marketing Officer as it continues to focus on its clean beauty heritage and expanding in a digital market.
COVID-19 forced huge swathes of beauty brands and retailers online overnight, changing long-established market models and shifting shopper mindsets. Industry must now plan and deliver on innovations that cater to this new environment and fresh opportunities...
Engaging content that tells a character-led story is the future for beauty brands looking to engage better with consumers around sustainability, says Dutch eco video streaming service WaterBear.
International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...
The razor and grooming brand, best known in the industry for its years’ long legal battle with Gillette, recently launched a first product and just this week announced a national sports sponsorship deal with the NHL.
Beauty consumers worldwide are demanding open and honest brand communication on product formulations and ingredients in a digital world strained by unreliable and biased information, says the deputy CEO of L’Oréal.
In recent weeks, the 25-year-old hair brand announced new brand positioning, an updated brand name, and new packaging as well as a Strategic Review Process, which could lead to the sale of company assets.
International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas.
A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.
In 2020, skincare, self-care, clean beauty, and probiotics are all quite buzz-worthy in the beauty marketplace. And while TULA Skincare fits into all of those categories, the brand hopes to direct consumer attention elsewhere with a new empowerment movement...
Communicating the concept and credentials of clean and ethical beauty in a market without any unanimous industry or consumer definition remains a big challenge, but there are plenty of clear opportunities when navigating this space. Scroll down to watch...
![Consumers are increasingly turning to their peers for information on beauty - online and offline - and getting further away from brands and brand messaging, claims a consultant [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2023/03/01/beauty-innovation-must-slow-and-become-science-led-with-substantiated-claims-and-honest-npd-says-dr-theresa-callaghan/16212877-1-eng-GB/Beauty-innovation-must-slow-and-become-science-led-with-substantiated-claims-and-honest-NPD-says-Dr-Theresa-Callaghan.jpg)
![As the sustainable beauty space booms, building and maintaining trust with consumers will be key for brands [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign.com/headlines/business-financial/sustainable-beauty-executives-say-brands-must-rethink-marketing-to-include-certification-value-for-money-and-education-efforts/16053911-1-eng-GB/Sustainable-beauty-executives-say-brands-must-rethink-marketing-to-include-certification-value-for-money-and-education-efforts.jpg)
![Kosé ramping up gender-neutral product development. [Visée]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/kose-taps-into-genderless-beauty-as-part-of-new-growth-strategy/15985895-1-eng-GB/Kose-taps-into-genderless-beauty-as-part-of-new-growth-strategy.png)
![Beauty products targeting menopausal women have to be based on sound science and not just marketing chatter [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/menopause-beauty-and-wellbeing-needs-open-source-science-r-d-say-experts/15897479-1-eng-GB/Menopause-beauty-and-wellbeing-needs-open-source-science-R-D-say-experts.jpg)
![Many precursors of the metaverse already exist - the likes of Virtual Reality (VR) and Augmented Reality (AR) - but the true potential remains some years off [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/09/13/meta-and-instagram-talk-metaverse-beauty-potential-over-next-10-15-years/15765246-2-eng-GB/Meta-and-Instagram-talk-metaverse-beauty-potential-over-next-10-15-years.jpg)
![Beauty brands are being tipped to join the non-fungible token (NFT) bandwagon to forge closer bonds with their most loyal customers. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/article/2022/06/21/beauty-nfts-brands-can-use-nfts-to-reinforce-connection-with-super-fans/15463294-1-eng-GB/Beauty-NFTs-Brands-can-use-NFTs-to-reinforce-connection-with-super-fans.jpg)
![Beauty brands have a lot of untapped opportunities in prestige and stylised labelling in the booming world of e-commerce [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/01/13/online-beauty-packaging-and-labelling-design-key-to-engagement/13153580-2-eng-GB/Online-beauty-packaging-and-labelling-design-key-to-engagement.jpg)
![Beauty brands are starting to diversify communication channels with consumers, from texts and calls to online in-app chats, opening up great opportunities to acquire consensual first-party data [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/headlines/market-trends/lush-closing-instagram-facebook-tiktok-snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert/13132143-1-eng-GB/Lush-closing-Instagram-Facebook-TikTok-Snapchat-accounts-part-of-wider-beauty-communication-shift-says-expert.jpg)
![A beauty product can be perfectly sustainable, but if it's not perceived as such by consumers 'it's no good' [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/11/03/sustainable-beauty-requires-industry-action-and-positive-consumer-perception-says-gim/12980806-1-eng-GB/Sustainable-beauty-requires-industry-action-and-positive-consumer-perception-says-GIM.jpg)
![As beauty emerges from the dramatic changes of 2020, innovation efforts must target clear opportunities in digital and consumer joy [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/10/06/beauty-innovation-post-covid-needs-to-be-consumer-led-with-digital-and-joy-opportunities-says-strat-house/12901664-1-eng-GB/Beauty-innovation-post-COVID-needs-to-be-consumer-led-with-digital-and-joy-opportunities-says-Strat-House.jpg)
![Telling stories about the people behind sustainable supply chains and production will be key for beauty - and all industries - moving forward, and bringing these voices to the boardroom will prove even more critical [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2021/09/15/sustainable-beauty-storytelling-is-the-future-says-eco-video-streaming-platform-waterbear/12823112-1-eng-GB/Sustainable-beauty-storytelling-is-the-future-says-eco-video-streaming-platform-WaterBear.jpg)
