Marketing

photo courtesy of the brand

Style Update: Marc Anthony hair care gets a new look

By Deanna Utroske

In recent weeks, the 25-year-old hair brand announced new brand positioning, an updated brand name, and new packaging as well as a Strategic Review Process, which could lead to the sale of company assets.

© Getty Images \ (Ponomariova_Maria)

Consumer Confidence: TULA Skincare plans to spark a movement

By Deanna Utroske

In 2020, skincare, self-care, clean beauty, and probiotics are all quite buzz-worthy in the beauty marketplace. And while TULA Skincare fits into all of those categories, the brand hopes to direct consumer attention elsewhere with a new empowerment movement...

CosmeticsDesign Clean & Ethical Beauty Video Series Episode 4: Getting the message right

30-MINUTE WATCH – EPISODE 4

Clean & Ethical Beauty Video Series Episode 4: Getting the message right

By Kacey Culliney

Communicating the concept and credentials of clean and ethical beauty in a market without any unanimous industry or consumer definition remains a big challenge, but there are plenty of clear opportunities when navigating this space. Scroll down to watch...

photo courtesy of the brand

KENDO Brands launches first KVD Vegan lip gloss

By Deanna Utroske

The beauty brand incubator, owned by LVMH, bought remaining stake and ownership of Kat Von D Beauty at the start of the year, renamed the brand, and is now launching new product and a new marketing campaign.

Indie Beauty Up Close: Amy Carra launches Delight Beauty for UBP

CD Buzz Video

Indie Beauty Up Close: Amy Carra launches Delight Beauty for UBP

By Deanna Utroske

Universal Beauty Products is a privately owned portfolio of brands mostly in hair and men’s categories. Amy Carra joined UBP a little over 2 years ago; and the company’s new Delight Beauty skin care brand is the result of her work.

photo via @eosproducts on Instagram

Jane Ko joins eos as VP of marketing in North America

By Deanna Utroske

The personal care brand best known for its spherical lip balms announced the new leadership hire today; but according to her LinkedIn profile, Jane Ko has been working with eos since October.

Anne-Marie Kline shares 5 tips for building a competitive indie brand

Anne-Marie Kline shares 5 tips for building a competitive indie brand

By Deanna Utroske

Speaking at the Indie Beauty Innovators Awards event, hosted by ICMAD, in Las Vegas, Nevada, Monday evening, the former CMO of Living Proof gave founders in the room her best advice for leading a brand to success in today’s rather crowded cosmetics and...

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