Marketing

MakeUp New York opens its doors today

MakeUp New York opens its doors today

By Michelle Yeomans

Today, Makeup New York will open its doors for the fourth consecutive year, promising once again to be bigger than ever, thanks to more exhibitors and an expanded conference program.

Skin care devices work, but do we know about them?

Skin care devices work, but do we know about them?

By Andrew MCDOUGALL

New consumer research has found that people using skin care devices are happy with the outcome but awareness is low, offering a great marketing opportunity for companies in this space.

Coty and Avon now united in Brazil

Coty and Avon now united in Brazil

By Lucy Whitehouse

Following earlier announcements that such a deal was in the making, a partnership in Brazil between Coty and Avon has now been officially signed. 

Johnson & Johnson drops PurTox

Johnson & Johnson drops PurTox

By Andrew MCDOUGALL

The company as a whole may have reported strong first quarter results, but Johnson & Johnson has ended efforts to rival Allergan’s popular Botox anti-wrinkle treatment.

Dow Chemical focuses on multifunctionality and sensorial feel

Dow Chemical focuses on multifunctionality and sensorial feel

By Simon Pitman

In this latest video interview with Dow Europe, Stéphanie Sandrock-Beunat, global beauty care strategic marketing manager, explains how the company's latest ingredient launches have been developed around the concept of providing, multi-functionality...

Vbloggers stronger than beauty brands?

Vbloggers stronger than beauty brands?

By Lucy Whitehouse

With a recent report by marketing and advertising software company Pixability revealing that cosmetics brands are losing out in the digital marketing space to the ever-growing influence of beauty video bloggers, the true value of non-professional product...

Time for brands to look outside the box

*Cosmetics Vision Special*

Time for brands to look outside the box

By Andrew MCDOUGALL

When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.

MWV talks packaging ahead of offical reveal...

MWV talks packaging ahead of offical reveal...

By Michelle Yeomans

MeadWestvaco exclusively talks to Cosmetics Design about the findings of its latest ‘packaging matters’ research ahead of its official webinar unveiling for industry professionals tomorrow.

NuSil repositions itself with new personal care division

NuSil repositions itself with new personal care division

By Simon Pitman

NuSil has opened a new business division dedicated to silicone-based personal care ingredients earlier this year. In this video interview, the company's technical sales manager, Jeff Caruso, explains the focus and strategy for it and highlights its...

Cash-strapped Brazilians turn to e-commerce

Cash-strapped Brazilians turn to e-commerce

By Chris BARKER

Brazilian buyers are increasingly using e-commerce to purchase cosmetics as a result of the country’s poor economic situation, according to a report by market research company E-bit.

Korean player Amarte Cosmetics eyes US market

Korean player Amarte Cosmetics eyes US market

By Simon Pitman

South Korean luxury skin care specialist Amarte is targeting expansion into the US market, having signed an agreement with US PR company 5W to give its campaign a boost.

At-home beauty device to keep on growing says Kline

At-home beauty device to keep on growing says Kline

By Andrew MCDOUGALL

The at-home beauty devices market grew 22 percent last year and still holds a great deal of potential for the future too thanks to demand from anti-aging, toning and other skin care categories.

US made up with make-up as revenues set to grow

US made up with make-up as revenues set to grow

By Andrew MCDOUGALL

Product innovation and demand for organic ingredients is helping to boost sales of make-up products in the US, and it is set for steady growth in the next few years.

Do-It-Yourself! At-home beauty trend takes off

Do-It-Yourself! At-home beauty trend takes off

Convenience and economic rationalism are motivating consumers to bring home the beauty experience and this has seen the at-home trend go from strength to strength throughout 2013.

Biosil targets North American active ingredients expansion

Biosil targets North American active ingredients expansion

By Simon Pitman

Fine chemicals provider Biosil Technologies is targeting expansion into the North American market after securing a distribution deal that will see its portfolio of active ingredients expanded into the Canada market.