Polish beauty player Inglot has laid out its plan to raise its market share in India, increasing its market presence in the country from 14 stores to 100 by 2020.
This, according to new data from the social platform known for visually appealing content. And, market research firm Millward Brown confirms that site users reliably buy cosmetics and personal care products not only online but also in store, based on...
The up-to-date product line will help the brand reach new consumers and bodes well for the men’s category as a whole—a reliable brand like Cetaphil catering to this demographic only corroborates market research projections for the category.
The Nivea and Eucerin skin care brands have helped boost Beiersdorf sales as the company’s Consumer Business segment showed growth in a difficult market environment.
The go-to hack for customizing nail colors is a mixture of eyeshadow and clear polish. Now Rungh, a DIY nail brand, is selling kits of pigment and polish to find out if the market is ready for home-blended lacquer.
A new survey highlights that mainstream color cosmetics players continue to dominate the category in the US, while revealing the specialty brands that are making the most gains.
Anglo-Dutch consumer goods giant Unilever is turning its attention to consumers who have not yet tried its compressed deodorants by targeting a £2.5million (€3.5m) marketing campaign at them.
P&S Market Research, a consulting services and industry forecasting agency, released its Global Beauty Devices Market report late last week, outlining the multiplicity of factors driving the category.
Naturally Australian Products has grown its product line up from just four products to create a portfolio of nearly 100 botanical-based offerings in the space of a few short years. We recently spoke to company COO Jacqui Rathner who shared the reasons...
Beiersdorf posted earnings that beat estimates thanks to new products and higher prices, leading to the Hamburg-headquartered firm raising its profit guidance for 2015.
L’Oréal has finalized a partnership agreement with digital training specialist, General Assembly, as it continues to focus on digital as the core of its business.
Coty has confirmed the acquisition of London- and New York-based digital marketing business Beamly as part of efforts to increase its footprint and capabilities in this vital area.
One marketing services company has new data on open rates and send volumes that could help beauty brands adjust their consumer email strategies to greater effect.
Combined sales of cosmetics, perfume and health products make this the fourth largest category, and ecommerce growth in all categories is up 16% for the first half of the year, according to marketing strategies firm E-bit.
The new product line centers on an ingredient—Neossance Squalane—made from that country’s own sugar cane. And the partnership will go beyond shared distribution channels to include a manufacturing relationship.
Andrea Van Dam, CEO, of Women’s Marketing, Inc., spoke with Cosmetics Design about how significant Hispanic women, crossover trends, and word-of-mouth marketing are for the category.
Henkel has taken a novel approach to consumer testing its Schwarzkopf hair products by launching its new VIP Tester program and offering selected internet users the possibility to exclusively test its latest styling, hair care, and colour products.
Business for the beauty giant is booming everywhere—except in Brazil—and the success of some niche brands acquired by the company says a lot about evolving consumer behavior and which business models work well in the current economy.
Company founder Autumn Blum is overseeing meticulous product testing on delicate zebrafish and coral larvae “so that we can state, with complete confidence, that we are the safest product on the shelves,” she says.
A newly released research report from the social analytics solutions firm NetBase includes a listing of the top 30 brands according to the frequency and sentiment with which consumers post about beauty, feeling beautiful, and the like.
A private equity investment out of New York City has backed the ecommerce beauty site to the tune of $30m in series C finding, just as the Brazilian market opportunity for digital selling is set for sizeable growth.
Hindustan Unilever is shaking up its marketing approach by teaming up content creators like Facebook and Google in an effort to move away from traditional product placement.
Revlon has increased its global footprint with the acquisition of UK fragrance management company CBBeauty, which also includes distributor SAS & Company.
The Unilever brand in partnership with Crown Aerosol Packaging of North America launched a line of new hairsprays in cans sensibly designed to catch the attention of consumers.
The weak euro provided a ‘very positive currency impact’ for L’Oréal’s first quarter sales after the market slowed in Europe, with acceleration expected later in the year.
As the multicultural beauty product segment continues to outpace the overall U.S. market’s growth for cosmetics, mainstream brands are investing in varied ranges to cater to this demand.
New data analysis from IBISWorld puts the average price of pigments in 2014 at nearly 65% higher than the price ten years earlier as well as forecasting price increases and spikes in the coming years.
The latest People on the Move brings you decision-maker appointments from Lonza Consumer Care, International Fragrance and Flavors and Dow Personal Care.
We spoke to Raphael Bemporad co-founder of BBMG, a consultancy specialized in green brand strategies, who lifts the lid on the importance of tapping into 'aspirational' consumers as a means of getting the right message out effectively.
L’Oreal USA has teamed up with a new mobile app that enables consumers to buy cosmetics by scanning them in stores or by scanning adverts with their smartphones.
The purchasing behaviour of hair and skin care products does not match many brands’ marketing strategies as the dynamics of beauty marketing have changed across the globe – so it is time to respond to this new digital world we live in…
Health and Beauty American is back at the Javits Convention Center this year, and will take place from June 9 – 11, with a full three-track conference program and showcase for packaging.
When women are at their most fertile they often seek more options in men, and this also leads to them seeking greater variety in consumer products such as what make-up and which brand to choose; so marketers take note, says a new study.
As the holiday approaches fast (Feb 19), various luxury brands are investing in increasing their visibility to fight off the competition. Something, perhaps Chanel isn't too worried about, due to its' popularity with Chinese consumers.
Beauty market advertising spend is down this year, but is also targeted wrongly meaning it is missing the point, according to information firm Nielsen, which highlights what needs to change.
The global natural personal care market could be due a boost in the coming years as brands begin to look at positioning themselves as ‘truly natural’ in order to gain the trust and acceptance of consumers.
Experts at the media strategy agency Women’s Marketing spoke with Cosmetics Design about the top four trends that will shape marketing beauty and personal care products to women this year.
As 2014 draws to a close, we are all looking to next year and for cosmetics companies, and many others in the fast moving consumer goods sector, 2015 will see packaging play an important role in attracting consumers.
Products from the archives of popular beauty brands are coming back in many sectors; fragrance, color cosmetics and now hair care with the return of this four-product collection from Kao USA’s John Frieda.
As beauty brands get savvy about Hispanic market trends, companies are hiring spokespeople and partnering with celebrities to ensure that the face of the industry looks more like the face of America.
Natural cosmetics players Dr. Hauschka has invested in its e-commerce platform, to give its US online store improved functionality and an enhanced consumer experience.
Univar chose D'Altomare Química to help develop its South American market and position the chemical distributor as a solution-oriented service provider in the personal care sector.
Junko Miyano, digital marketing manager, Nihon L’Oréal, L’Oreal’s Japanese subsidiary, talked to Cosmetics Design about the company’s digital marketing strategy in the country. Started in 2006, it has evolved rapidly from a small base and a low budget...
L’Oreal’s Travel Retail Division is launching its Vichy, La Roche-Posay and Kérastase brands in selected Travel Retail locations in Asia and the Americas, as it looks to capitalize on its ‘sixth continent’.
The company intends the new dispensing solution, an airless pump-on-a-tube design, to go beyond functionally and to ensure consumers tangibly connect with a given product based on their sensory experience of the package.
Avon has redesigned its e-commerce site, with the aim of improving support for its direct sales representatives, as well as improving consumer access the brands.
