International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships...
The razor and grooming brand, best known in the industry for its years’ long legal battle with Gillette, recently launched a first product and just this week announced a national sports sponsorship deal with the NHL.
Beauty consumers worldwide are demanding open and honest brand communication on product formulations and ingredients in a digital world strained by unreliable and biased information, says the deputy CEO of L’Oréal.
In recent weeks, the 25-year-old hair brand announced new brand positioning, an updated brand name, and new packaging as well as a Strategic Review Process, which could lead to the sale of company assets.
International beauty major Revlon has partnered with MDR Brand Management to create a global brand extension strategy that takes it into new spaces and drives deeper consumer engagement across the EMEA, APAC and Americas.
A study analysing Sephora and Ulta Beauty’s Twitter activity and networks has suggested cosmetic brands only have limited control over communications within their networks, opening up important points of discussion for industry, the researchers say.
In 2020, skincare, self-care, clean beauty, and probiotics are all quite buzz-worthy in the beauty marketplace. And while TULA Skincare fits into all of those categories, the brand hopes to direct consumer attention elsewhere with a new empowerment movement...
Communicating the concept and credentials of clean and ethical beauty in a market without any unanimous industry or consumer definition remains a big challenge, but there are plenty of clear opportunities when navigating this space. Scroll down to watch...
Today, The Estée Lauder Companies announced not only Jane Lauder’s next executive leadership role but also the creation of a new business area, dedicated to digital, data, and analytics-driven creative and marketing initiatives.
The beauty retail landscape has morphed dramatically during the ongoing coronavirus (COVID-19) crisis, with brands forced online and cross-channel marketing more critical than ever in what will soon become the new normal, an online marketing expert says.
In an effort to reach consumers looking for safe, effective, knowledge-based beauty, cosmetics and personal care products are being marketed as ‘friendly’. While investors and retailers are looking for a ‘beauty brand she can believe in’.
The beauty brand incubator, owned by LVMH, bought remaining stake and ownership of Kat Von D Beauty at the start of the year, renamed the brand, and is now launching new product and a new marketing campaign.
Universal Beauty Products is a privately owned portfolio of brands mostly in hair and men’s categories. Amy Carra joined UBP a little over 2 years ago; and the company’s new Delight Beauty skin care brand is the result of her work.
The consumer goods company announced the hire late last week, just one day after Cummings stepped into her role, returning to beauty after nearly eight years in the hospitality and foods industries.
The personal care brand best known for its spherical lip balms announced the new leadership hire today; but according to her LinkedIn profile, Jane Ko has been working with eos since October.
Speaking at the Indie Beauty Innovators Awards event, hosted by ICMAD, in Las Vegas, Nevada, Monday evening, the former CMO of Living Proof gave founders in the room her best advice for leading a brand to success in today’s rather crowded cosmetics and...
Consumer interest in safe, natural, and synthetic-free cosmetics and personal care products seems to have inspired a whole new beauty marketing language, where ‘chemical-free’ stands in for at-times rather nuanced concepts—not the least of which is actually...
Launchmetrics thinks so. The data analytics company launched a new brand decisioning platform today called Insights by Launchmetrics that promises to help beauty brands spend smarter on marketing as well as to compare and contrast a beauty brand’s performance...
Last Thursday evening at an awards event hosted at the LVMH Magic Room in New York City, The Fragrance Foundation honored The Notables of 2018, exceptional rising leaders in the perfume and fragrance industry.
A new report from management consulting and market research firm Kline takes a look at the disruptive, market-moving indie brands that are well positioned to be bought up.
Denise J. Herich, founder of the beauty product testing and consumer research firm The Benchmarking Company, kicked off Suppliers’ Day last Wednesday in Long Beach, California, with a data-rich presentation on how today’s consumer understands natural...
The product portfolio, originally developed as a complement to the company’s in-office Dermalinfusion treatments, has been reformulated and repackaged under the close supervision of beauty marketing expert Sona Tolani for wider consumer appeal.
The cosmetics, fragrance, and personal care industry professional organization’s career development event late last week in New York City featured insights from Maxwell Luthy of Trend Watching and Larissa Jensen of the NPD Group. And Jennifer Barckley,...
At Cosmoprof North America this month, SSI CEO Romina Brown launched her company’s newest research platform, a cloud-based interface that provides not only the usual cosmetics and personal care figures but also data from the independent beauty supply...
As part of our seventh annual edition of the Skincare Ingredients online conference, we are bringing you a carefully curated discussion panel to shine the spotlight on the fast evolving probiotic trend.
Cosmetics Design is readying its seventh annual edition of the Skincare Ingredients online conference, a chance to keep up to date on trends, network and stay on top of this fast-moving category.
This week, eBrand Commerce launched a new turnkey ecommerce platform and services offering meant for small and medium brands. And the company’s announcement features its work with beauty clients so heavily, it’s clear eBrand is aiming to get in on the...
At this year’s Cosmoprof North America (CPNA) event one conference presentation that you won't want to miss out on is a roundtable discussion on how the future of the industry is shaping up.
Biotech player Amyris says that the recent launch of its skin care brand at selected Sephora stores nationwide and online has given the company’s bottom line a significant boost.
Reed Exhibitions says its second in-cosmetics North America will be expanded, with a new marketing-focused educational program, marketing trails and makeup and sensory bars.
Market research company, Frost & Sullivan, reveals that next-generation natural materials are expected to replace traditional synthetic materials in the personal care industry.
Last Thursday evening at the LVMH Tower in New York City, the foundation held its third-annual event celebrating The Notables, accomplished millennial executives working in every facet of the fragrance business from oil houses through to brands.
As AmorePacific displays a positive picture of its 2016 business results, we consider whether the conglomerate’s efforts to up its presence in APAC counterparts Thailand and Singapore is an attempt to offset economic and political difficulties.
With CDA reporting how the global personal care sector is set to focus on widening its market share to skin care and hair care products that contain active ingredients and multifunctional benefits, we look at how packaging within the industry is also...
As brands seek to combine the powerful properties and mainstream accessibility of the food and drinks industry in the beauty sector, MCaffeine represents India's first caffeine-infused personal care brand and has raised $300,000 (€285,000) from investors.
The dynamic, California-based biotech firm is making beauty news again, this time for a joint venture (announced on Tuesday) with Nikkol, a specialty chemical company out of Japan, which is buying a significant portion of the Amyris Neossance business.
Given recent competition in the shave and grooming categories, P&G is upping its marketing and advertising efforts as well as changing packaging and products to hold on to its market share.
The specialty chemical maker is hosting a booth at the upcoming IFSCC and will be using the occasion to inform new and prospective Elé customers about its latest US distribution deal.
Next year, the North American direct-sales beauty company is launching a new business unit. And just this week New Avon announced the hire of Anjana Srivastava, who will lead the initiative and identify the right new product opportunities.
That’s what Ursa Major, a natural skin care company out of Vermont has found. And it makes sense; once consumers find a reliable product in a category as essential as deodorant, they believe that clean and green beauty can be effective.
This year’s TABS study shows specialty channel growth, online sales decline, and includes a lot more data about who’s buying beauty, where women shop, and the trends and products that inspire purchasing.
The iconic beauty subscription box company recently raised significant new financing and is looking to turn its cosmetics and personal care business around in the near future.
Unmasking the Beauty Consumer, the media strategy company’s latest report, presents data gathered in conjunction with the Seurat Group, that throws a bright light on how women today discover and buy cosmetics, personal care, and hair products.
The direct-sales cosmetics and personal care company has launched a new digital app that acts as a virtual assistant and makes mobile transactions a matter of course for the company’s on-the-go team of sales representatives.
To keep up with consumer demand for practical, portable makeup, MAC has launched a color cosmetics collection in small, travel-sized packages—a strategy being used to sell more product in the indie beauty space as well.
In Canada, economic certainties like inflation had consumers spending less on non-essential items in 2015, according to Mintel data. But the market research firm also sees a shift in how men spend on their basic personal care needs.
