Avon Products, a direct seller of beauty and related products, has
announced it is to retain Creative Artists Agency (CAA) to provide
entertainment-based marketing strategies for the launch of its new
beauty business 'mark'.
Demand for cosmeceutical products in the US is expected to increase
8.5 per cent per year to $5.1 billion in 2007, propelled by a
stream of new and advanced age-defying product introductions,
suggests a new report.
One of the new market segments to embrace instant-foam dispensing
technology from packaging company Airspray is the growing baby care
field. From Playtex Baby Magic comes two new products,Foaming
Hair and Body Wash, and Foaming Shampoo.
