Procter & Gamble has had its knuckles wrapped for the use of artificial lash enhancements in its Covergirl mascara ads, despite being able to provide evidence of the claims it made.
Unilever’s Dove brand has been labelled as a ‘genius’ marketing brand for its use of social and digital media campaigns to communicate and engage with consumers.
The US ‘Super Premium’ beauty market grew into an industry worth almost $7bn between 2008 and 2013, according to a recent report by companiesandmarkets.com.
Euromonitor International senior analyst Antonia Branston has spoken about the continued change in the e-commerce platform and how it is evolving to compliment other retail channels, which in turn is making it an increasingly important tool for cosmetic...
An anti-aging serum advert has been told to discontinue claims that it rivals an anti-wrinkle prescription despite an appeal; however it was found to have supported all other claims at issue.
Apparently there is a macho method of using bar soap and if anyone is going to exploit that than it will be Procter & Gamble’s Old Spice brand as it launches its latest line of manly-scented products.
Hair care and color brands L’Oréal Paris, Aveda and Redken have all been labelled ‘Genius’ for their digital competence by the latest L2 ThinkTank report.
A physician has hit out at the cosmetics industry for using misleading claims in their advertising of anti-aging products and has called upon the lawmakers to put additional regulations in place.
The National Advertising Division has determined that the US subsidiary of L’Oreal has acted properly in working toward the discontinuance of certain in-store advertising, after a competing mascara maker complained about advertising.
An LA-based firm is investigating potential class action lawsuits against ten global luxury cosmetic brands for using what it says, are false and misleading statements in the advertising of their anti-aging products.
Pop star Rihanna has been dropped from a multi-million Euro advertising campaign sponsored by Germany-based cosmetics and personal care giant Beiersdorf for its Nivea skin care brand.
The National Advertising Division of the Council has recommended that Colgate-Palmolive discontinue advertising claims for its Sensitive Pro-Relief Toothpaste which state that it works faster than Sensodyne, made by market rival GlaxoSmithKline.
University researchers have challenged law makers to set a legal definition for the term ‘cruelty-free’ in order to protect consumers, having found that many misunderstand products featuring these labels.
The National Advertising Division of the Council of Better Business Bureaus has pulled up supplement manufacturer Irwin Naturals over certain claims made about the efficacy of one of its nutricosmetic products.
Procter and Gamble has vowed not to print adverts for its CoverGirl Nature Luxe Mousse Mascara again after a US advertising watchdog stated it had misleadingly used Photoshop to alter images.
Researchers in the US have discovered a tool that can rate photographs based on how much they have been digitally altered, which could be used to help regulate beauty adverts.
Anglo-Dutch consumer giant Unilever has been hauled in front of advertising watchdogs in the UK after complaints that separate outdoor and internet campaigns for its Lynx brand objectified women.
Since the dawn of advertising it has utilised sexual imagery in to sell products, and when it comes to fragrance products it seems money certainly talks as companies are prepared to take the risk and push the boundaries, due to the age-old idea that ‘sex...
Sexually provocative images, airbrushed photos and misleading claims have all been cracked down on by a UK advertising watchdog in the last month, which raises the question, are cosmetic companies going too far when it comes to advertising their products?
The Advertising Standards Authority (ASA) has set up a ‘common pool’ of experts to specifically analyse cosmetic advertisements for false or misleading claims, following a string of adjudications made recently.
Following on from the relatively robust performance of the beauty and personal care market as a whole in 2009, which grew 5.1 per cent to reach a value of $4.05bn, skincare, bath and shower and men’s grooming products are expected to witness the most...
The French beauty company has made a bold advertising step by deciding to publish what is claimed to be the world’s first unretouched make up advertising campaign.
Californian computer giant Apple has announced it will expand its iAd mobile advertising network in the coming months and L’Oreal will be one of the first to utilize the platform.
In previous years, it was expensive for companies to market products effectively; however the increased use of social media in the personal care industry is changing the face of cosmetics marketing.
US consumer magazine Prevention says it relied on scientific testing to rate the best anti-aging creams in six different catgories for its Defy Your Age seal.
Estée Lauder’s natural personal care brand, Aveda, has appointed Christopher J Werle to the role of vice president of global communications from March 1.
The UK-based Advertising Standards Authority (ASA) has renewed its efforts over advertising claims that are backed up by enhanced images, having targeted two major cosmetic players recently.
Kontera, a leading provider of in-text advertising, says it has seen twice as many beauty and apparel advertising campaigns sign up compared to a year ago.
French politician Valerie Boyer is targeting the beauty industry with a proposal to the country’s national assembly to regulate retouched advertising images.
The Malaysian Palm Oil Council’s (MPOC) recent attempt to defend the crop’s environmental credentials has been judged misleading by the UK’s advertising authorities.
Aloe Vera skin care company Lexli has launched a marketing campaign including social and digital media that is designed to help it succeed in an industry dominated by big players.
Gillette has unveiled its first new global marketing campaign in five years, which will build on the brand’s recent expansion into men’s hair styling and personal care products.
Procter and Gamble (P&G) joins L’Oreal and Estee Lauder in the ranks of cosmetics giants rapped over unsubstantiated advertising claims for anti-ageing products.
An IPO for leading China hair care BaWang has triggered investor interest that saw shares traded at the top end of forecasts, raising €152m for the company.
Piers Morgan features in the advertising campaign for Burger King’s new meat-scented cologne, lying naked, except for a Burger King medallion and a strategically placed rug, in front of a blazing fire.
Face lifts in a jar, botox in a cream and youthful skin stem cells in a tube. However attractive, companies must avoid these exaggerated marketing claims or risk losing their credibility with a discerning public.
The Advertising Standards Authority (ASA) has ruled against Basic
Research for failing to substantiate anti-ageing claims attributed
to its "stem cell" cream.
Global compliancy is increasingly important for suppliers of personal care ingredients and fine chemicals. Liam Doherty, global marketing manager for Angus Chemical, spoke about the importance of this for the company's Ultra PC range of amino alcohols.
