Advertising

Top 50 global brands include 13 personal care products

Top 50 global brands include 13 personal care products

By Simon Pitman

A new survey by British research company Brand Footprint reveals that while Coca-Cola remains the most purchased brand in the world, there are also 13 personal care brands that make the top 50.

Has Estée Lauder forgotten about advertising?

Has Estée Lauder forgotten about advertising?

By Simon Pitman

Estée Lauder was powering ahead of its competitors with breakneck speed until recently, but an analyst’s note underlines the need to spend more on promotional activities to secure a return to growth.

L’Oreal moves into programmatic media buying

L’Oreal moves into programmatic media buying

By Deanna Utroske

The global beauty company is at work on a strategy that will take full advantage of big data and help L’Oreal serve existing and new consumers in innovative, personalized ways.

The power of Instagram – Beauty Top 10

The power of Instagram – Beauty Top 10

By Andrew MCDOUGALL

Instagram is a growing social media force and its photo-sharing appeal seems like a great fit for beauty brands as it is visual, connects with the consumer, takes advantage of the power of the hashtag, and lets people see behind the scenes of some of...

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