Advertising

P&G wants other beauty makers to elevate LGBTQ inclusion

P&G wants other beauty makers to elevate LGBTQ inclusion

By Deanna Utroske

As part of the multinational consumer goods company’s Diversity & Inclusion Week events, P&G executives took to the stage alongside Sarah Kate Ellis, President and CEO of GLAAD, to discuss visibility and inclusion in advertising.

Rethinking beauty brand models with the help of data

Rethinking beauty brand models with the help of data

By Deanna Utroske

The graphic design software company Canva ran a study earlier this year, considering the conventional appearance and relatability of faces used to advertise cosmetics and personal care products as well as other consumer goods.

L’Oréal to introduce #WorthSaying campaign this awards season

L’Oréal to introduce #WorthSaying campaign this awards season

By Deanna Utroske

Sunday during the Golden Globe broadcast, the beauty company will launch a campaign designed to expand the red carpet conversation with a multitude of insights from women, sharing and connecting in real time with L’Oréal’s brilliantly up-to-date messaging.

Celebrity status not enough for today’s make-up consumer

Celebrity status not enough for today’s make-up consumer

By Andrew MCDOUGALL

There used to be a time when celebrity endorsement was enough to sell a product but those days may be gone now as consumers would rather see an ambassador as a person who represents their age in make-up ads.

Top 50 global brands include 13 personal care products

Top 50 global brands include 13 personal care products

By Simon Pitman

A new survey by British research company Brand Footprint reveals that while Coca-Cola remains the most purchased brand in the world, there are also 13 personal care brands that make the top 50.

Has Estée Lauder forgotten about advertising?

Has Estée Lauder forgotten about advertising?

By Simon Pitman

Estée Lauder was powering ahead of its competitors with breakneck speed until recently, but an analyst’s note underlines the need to spend more on promotional activities to secure a return to growth.

L’Oreal moves into programmatic media buying

L’Oreal moves into programmatic media buying

By Deanna Utroske

The global beauty company is at work on a strategy that will take full advantage of big data and help L’Oreal serve existing and new consumers in innovative, personalized ways.

The power of Instagram – Beauty Top 10

The power of Instagram – Beauty Top 10

By Andrew MCDOUGALL

Instagram is a growing social media force and its photo-sharing appeal seems like a great fit for beauty brands as it is visual, connects with the consumer, takes advantage of the power of the hashtag, and lets people see behind the scenes of some of...

L'Oreal CMO Marc Speichert joins Google

Search over: Google hires L’Oréal marketing guru

By Andrew MCDOUGALL

Search engine giant Google has turned to the marketing success of beauty behemoth L’Oréal in its search for the top marketing talent, announcing the arrival of Marc Speichert.

Beauty brands hit and miss with video advertising

Beauty brands hit and miss with video advertising

By Lucy Whitehouse

Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry. 

Time for brands to look outside the box

*Cosmetics Vision Special*

Time for brands to look outside the box

By Andrew MCDOUGALL

When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.

NAD advises DermStore discontinue its' eyelash enhancer claims

NAD advises DermStore discontinue its' eyelash enhancer claims

By Michelle Yeomans

The online beauty retailer has been strongly advised by the National Advertising Division to discontinue claims that its’ SmartLash Eyelash Enhancer is “dermatologist recommended” and promotes “Up to a 68% increase in the appearance of lash length.”