Advertising

Rethinking beauty brand models with the help of data

Rethinking beauty brand models with the help of data

By Deanna Utroske

The graphic design software company Canva ran a study earlier this year, considering the conventional appearance and relatability of faces used to advertise cosmetics and personal care products as well as other consumer goods.

L’Oréal to introduce #WorthSaying campaign this awards season

L’Oréal to introduce #WorthSaying campaign this awards season

By Deanna Utroske

Sunday during the Golden Globe broadcast, the beauty company will launch a campaign designed to expand the red carpet conversation with a multitude of insights from women, sharing and connecting in real time with L’Oréal’s brilliantly up-to-date messaging.

Celebrity status not enough for today’s make-up consumer

Celebrity status not enough for today’s make-up consumer

By Andrew MCDOUGALL

There used to be a time when celebrity endorsement was enough to sell a product but those days may be gone now as consumers would rather see an ambassador as a person who represents their age in make-up ads.

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