In a case opened through the NAD’s routine monitoring program, the organization held specific squalane-related claims had a reasonable basis. In contrast, specific other claims were recommended to be modified or discontinued.
Organizations like Outform Group are invigorating the in-person shopping experience through the creation and launch of popups that create ‘multi-sensory spaces,’ ‘vibrant beauty experiences,’ and more.
The Shanghai Advertising Association has released new advertising standards for cosmetic products to align with revisions to the country’s newly implemented cosmetic regulations.
TikTok has expanded its partnership with Shopify across Europe, giving beauty brands direct access to run and manage social media ad campaigns via the e-commerce platform – a move that will create buzz amongst a highly engaged and diverse mass of beauty...
In 2020, when many multinational-owned beauty and personal care brands were getting serious about direct-to-consumer (DTC) retail, Dollar Shave Club became an omnichannel brand.
Consumers have very limited cognitive capacity for paying attention and making decisions, but emotional advertising will innately grab their attention and can be powerful short- and long-term, says an expert.
As part of the multinational consumer goods company’s Diversity & Inclusion Week events, P&G executives took to the stage alongside Sarah Kate Ellis, President and CEO of GLAAD, to discuss visibility and inclusion in advertising.
The list of 250 direct-to-consumer brands was compiled by the Interactive Advertising Bureau in partnership with business insights company Dun & Bradstreet. Some 30 cosmetics, fragrance, hair, and personal care brands are included in the list of brands...
Compared to more traditional, larger beauty players - with some notable exceptions, including L’Oréal - indie beauty brands have generally been leading at the forefront of the industry when it comes to consumer engagement via digital.
Cosmetic Executive Women president Carlotta Jacobson calls the seven mid-career women who received the award this year, “the future of our industry.” The 2017 winners come from L’Oréal Paris, Sephora, Tom Ford Beauty, Rodan + Fields, and more.
As of today, the founding editor in chief of Allure magazine is Revlon’s chief creative officer, a post that will see Wells engaged with every brand in the cosmetics and personal care company’s portfolio.
Following the success of her recently released makeup collection with beauty giant Estée Lauder, Victoria Beckham is reportedly looking to expand her presence in beauty, and move into skin care.
The Advertising Standards Council of India (ASCI) has found 27 recent complaints in the Health Care & Personal Care category to be valid, and has upheld the criticism against the brands in question.
The graphic design software company Canva ran a study earlier this year, considering the conventional appearance and relatability of faces used to advertise cosmetics and personal care products as well as other consumer goods.
Sunday during the Golden Globe broadcast, the beauty company will launch a campaign designed to expand the red carpet conversation with a multitude of insights from women, sharing and connecting in real time with L’Oréal’s brilliantly up-to-date messaging.
The Shiseido makeup and skin care brand’s new products and advertising campaign are poised to meet the needs of consumers who are living better lives longer and are not so invested in anti-aging regimens.
At the company’s worldwide Content Factory employees will create original digital assets to share brand stories, education and inspiration with consumers.
Coty has confirmed the acquisition of London- and New York-based digital marketing business Beamly as part of efforts to increase its footprint and capabilities in this vital area.
There used to be a time when celebrity endorsement was enough to sell a product but those days may be gone now as consumers would rather see an ambassador as a person who represents their age in make-up ads.
Research published in the Journal of Global Fashion Marketing illustrates what content comes across as deceptive, what claims are believable, and which sorts of ads consumers trust most.
Hindustan Unilever is shaking up its marketing approach by teaming up content creators like Facebook and Google in an effort to move away from traditional product placement.
Consumer views of video marketing on popular digital platforms is growing by leaps and bounds, according to the Beauty on YouTube 2015 study from Pixability.
A new survey by British research company Brand Footprint reveals that while Coca-Cola remains the most purchased brand in the world, there are also 13 personal care brands that make the top 50.
The latest advertising for Tom Ford’s Black Orchid perfume campaign featuring model Cara Delevingne has been deemed appropriate for display despite complaints that it was degrading and objectified women called for it to be banned.
Estée Lauder was powering ahead of its competitors with breakneck speed until recently, but an analyst’s note underlines the need to spend more on promotional activities to secure a return to growth.
The global beauty company is at work on a strategy that will take full advantage of big data and help L’Oreal serve existing and new consumers in innovative, personalized ways.
L’Oreal USA has teamed up with a new mobile app that enables consumers to buy cosmetics by scanning them in stores or by scanning adverts with their smartphones.
The brand’s Shine Strong program continues this year with funding recently awarded to 11 US campus action projects in partnership with the American Association of University Women.
Experts at the media strategy agency Women’s Marketing spoke with Cosmetics Design about the top four trends that will shape marketing beauty and personal care products to women this year.
In what’s being called a re-launch of the Revlon brand, the cosmetics company’s new marketing initiative centers on the phrase ‘Love is On’ and incorporates an array of media.
Instagram is a growing social media force and its photo-sharing appeal seems like a great fit for beauty brands as it is visual, connects with the consumer, takes advantage of the power of the hashtag, and lets people see behind the scenes of some of...
Global cosmetics giant L’Oréal has agreed to settle Federal Trade Commission charges for deceptive advertising on its Lancôme Génifique and L’Oréal Paris Youth Code products.
Launched last summer, Google+ hangouts has fast been gathering momentum as an online platform for showcasing beauty brands and their products; but how does it work and what’s the value? Cosmetics Design investigates.
A recent survey conducted by Paris-headquarted beauty giant L’Oreal has highlighted consumer demand is not currently being met in the area of products for pore size control.
Dove’s ‘Real Beauty Sketches’ marketing campaign has scooped the top prize at the Effie Awards, a national competition honoring efforts in branding and consumer-engagement.
Search engine giant Google has turned to the marketing success of beauty behemoth L’Oréal in its search for the top marketing talent, announcing the arrival of Marc Speichert.
Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry.
As more and more beauty brands strive to master the social media platform to connect people and interact, digital specialists have found color cosmetics player MAC to be ahead of the game with its strategy.
When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.
In a video planted across the web, L’Oreal’s has released a new ‘brand manifesto’ which looks to re-imagine the company’s identity as a more accessible brand for consumers, in its latest marketing move.
California-based skin care manufacturer Murad has been advised to modify claims made in its adverts for the Environmental Shield products so that the message is clearer for consumers.
The online beauty retailer has been strongly advised by the National Advertising Division to discontinue claims that its’ SmartLash Eyelash Enhancer is “dermatologist recommended” and promotes “Up to a 68% increase in the appearance of lash length.”
The time has come for more focus and pressure to be put on deceptive advertising claims made about cosmetics products, according to independently funded group, TINA.org.