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P&G wants other beauty makers to elevate LGBTQ inclusion

By Deanna Utroske

As part of the multinational consumer goods company’s Diversity & Inclusion Week events, P&G executives took to the stage alongside Sarah Kate Ellis, President and CEO of GLAAD, to discuss visibility and inclusion in advertising.

Rethinking beauty brand models with the help of data

Rethinking beauty brand models with the help of data

By Deanna Utroske

The graphic design software company Canva ran a study earlier this year, considering the conventional appearance and relatability of faces used to advertise cosmetics and personal care products as well as other consumer goods.

L’Oréal to introduce #WorthSaying campaign this awards season

L’Oréal to introduce #WorthSaying campaign this awards season

By Deanna Utroske

Sunday during the Golden Globe broadcast, the beauty company will launch a campaign designed to expand the red carpet conversation with a multitude of insights from women, sharing and connecting in real time with L’Oréal’s brilliantly up-to-date messaging.

Celebrity status not enough for today’s make-up consumer

Celebrity status not enough for today’s make-up consumer

By Andrew MCDOUGALL

There used to be a time when celebrity endorsement was enough to sell a product but those days may be gone now as consumers would rather see an ambassador as a person who represents their age in make-up ads.

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