Unilever says it has stepped up its marketing campaign for the Dove
brand with the launch of a digital channel aimed at bringing a new
approach to 'The Campaign for Real Beauty' online.
Chicago-based SBB plans to re-launch Salon Selectives and play on
consumer awareness of the hair care brand to recapture its glory
days of the 80s and 90s.
While advertising channels continue to multiply new evidence
suggests that old fashioned word of mouth is a far more powerful
selling tool than internet and mobile phone adverts.
Global cosmetics company Avon has incurred criticism from the UK's
Advertising Standards Agency regarding its Astonishing Lengths
Mascara catalogue advertising.
The Advertising Standards Agency (ASA) in the UK has ruled that
L'Oreal remove both the TV and the press adverts for their
Telescopic mascara setting a new precedent for the industry as a
whole.
Still building trying to rebuild itself after boardroom struggles
and administration problems caused by its rapid expansion, Parlux
Fragrances has hired new public relations agencies to help restart
corporate growth.
New regulations have been compiled in Finland that state that
cosmetic manufacturers must be able to substantiate any claims that
indicate scientific results following the use of product, stating
on what research or sample the result...
Direct sales giants Avon has been reprimanded by the UK Advertising
Standards Agency (ASA) over a misleading advertising campaign for
an anti-aging face cream that claimed to be a 'face lift in a jar'.
According to a new survey from YouGov, women are pointing the
finger at marketing and advertising campaigns conducted by the
beauty industry featuring unrealistic female images for giving them
a low opinion of themselves.
The UK Advertising Standards Agency has again clamped down on a
print media campaign by leading beauty retailer Boots, stating that
claims for a No 7 anti-cellulite treatment were misleading. The
ruling follows a similar one against...
Calvin Klein has hooked up with Markwins to launch a new line of
color cosmetic and skin care products under the ck Calvin Klein
Beauty brand, a move aimed at bridging the gap between the
company's apparel and accessory lines.
L'Oreal has had complaints against adverts using model Claudia
Schaffer to promote anti cellulite and anti wrinkle products upheld
in the UK. The decision means that the television ads will have to
be withdrawn there and pressurizing...
Paris-based Lancôme has announced a $300 million advertising
campaign to be launched this autumn as part of the company's
attempts to create a new, more dynamic image.
Cosmetics ingredients developer and manufacturer Gattefossé has
encountered a culture clash with its latest -- sexually explicit --
product newsletter.
OT Over Time - a new company founded by former Procter & Gamble
employees - thinks it has found a niche market in the highly
competitive personal care sector. The US company is to target
'tween' boys between 9 and 16...