Advertising

L'Oreal CMO Marc Speichert joins Google

Search over: Google hires L’Oréal marketing guru

By Andrew MCDOUGALL

Search engine giant Google has turned to the marketing success of beauty behemoth L’Oréal in its search for the top marketing talent, announcing the arrival of Marc Speichert.

Beauty brands hit and miss with video advertising

Beauty brands hit and miss with video advertising

By Lucy Whitehouse

Recent video advertising campaigns by Dove and Veet have met with criticism from consumers and professional commentators, emphasizing the importance of the increasingly dominant marketing format for the beauty industry. 

Time for brands to look outside the box

*Cosmetics Vision Special*

Time for brands to look outside the box

By Andrew MCDOUGALL

When it comes to marketing and advertising, brands need to abandon the pre-existing rules that their categories have, and focus on engaging with the consumer and their needs.

NAD advises DermStore discontinue its' eyelash enhancer claims

NAD advises DermStore discontinue its' eyelash enhancer claims

By Michelle Yeomans

The online beauty retailer has been strongly advised by the National Advertising Division to discontinue claims that its’ SmartLash Eyelash Enhancer is “dermatologist recommended” and promotes “Up to a 68% increase in the appearance of lash length.”

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