Expert Viewpoints

AI skincare startup Atolla expands ingredient portfolio

AI-driven skin care startup Atolla expands ingredient portfolio

By Deanna Utroske

The brand Meghan Maupin and Sid Salvi launched last August just added over 20 new skin care ingredients to its formulation menu, which means that Atolla’s 5,000 + loyal customers are about to get more sophisticated custom-products.

Indie Beauty Profile Ester Larrosa, Hyalurgie

Indie Beauty Profile

Ester Larrosa, Hyalurgie

By Deanna Utroske

In her Indie Beauty Profile Ester Larrosa, Founder and Formulator at Hyalurgie, shares the background and beginning of a luxury-basics skin care brand, which she expects to resonate with consumers over 40.

Carolyn Aronson launches Be A 10 color cosmetics brand

Carolyn Aronson launches Be A 10 color cosmetics brand

By Deanna Utroske

The makeup brand is not only new to the market for November, but Be A 10 Cosmetics along with It’s A 10 Haircare are picking up publicity this month as sponsors of both the 2020 Miss Teen USA and Miss USA competitions.

5 Insights on the current 2020 Latina Beauty movement - Stephanie Flor

VIDEO

5 Insights on the current Latina Beauty movement

By Deanna Utroske

Stephanie Flor, celebrity makeup and hair artist and Founder of Around the World Beauty, has traveled to more than 30 countries to further the global conversation about beauty. Here, she shares insight on the categories, trends, and people leading today’s...

L’Oréal signs licensing deal w bacterial biotech firm Micreos

L’Oréal signs licensing deal with bacterial biotech firm Micreos

By Deanna Utroske

Under the agreement announced today, the Netherlands-based bacterial technology company will give L’Oréal access to a proprietary enzyme that targets and kills staphylococcus aureus—the endolysin is already an ingredient in Micreos’ own skin care brand...

Indie Beauty Profile Robyn Mclean, The Hello Cup

Indie Beauty Profile

Robyn Mclean,The Hello Cup

By Deanna Utroske

In her Indie Beauty Profile, Robyn Mclean of The Hello Cup offers advice on the best first step that every indie beauty brand founder should take; and she shares notes on how she and Co-Founder Mary Bond are building a brand that’s simultaneously about...

Raise the Green Bar Sustainability Summit is this Thursday

event preview

Raise the Green Bar Sustainability Summit is this Thursday

By Deanna Utroske

On October 22, the cross-industry sustainability event (now in its fourth year) goes online with a half-day of programming meant to help corporations, brands, and consumers connect and coordinate on all things sustainability.

Cantu gets into the body care business

Cantu gets into the body care business

By Deanna Utroske

On Tuesday, the popular mass textured hair care brand announced the launch of Cantu Skin Therapy, a line of body moisturizers.

2020 Beacon Awards coincide with Beauty Independent anniversary

2020 Beacon Awards coincide with Beauty Independent anniversary

By Deanna Utroske

IBMG’s beauty news publication has been running online for three years now. And late last month, the media company announced the first Beacon Award winners, celebrating the entrepreneurs, allies, and brands that not only make headlines on the site but...

Consumer Confidence: TULA Skincare plans to spark a movement

Consumer Confidence: TULA Skincare plans to spark a movement

By Deanna Utroske

In 2020, skincare, self-care, clean beauty, and probiotics are all quite buzz-worthy in the beauty marketplace. And while TULA Skincare fits into all of those categories, the brand hopes to direct consumer attention elsewhere with a new empowerment movement...

J&J invests in textured hair brand Sunday II Sunday

J&J invests in textured hair brand Sunday II Sunday

By Deanna Utroske

This month, the venture capital arm of Johnson & Johnson contributed to the brand’s seed financing round. It’s funding that will allow the D2C brand, specializing in active beauty for Black women, to reach more consumers with more products.

Dial soap invests $23 million to expand production in the US

Dial soap invests $23 million to expand production in the US

By Deanna Utroske

Personal care product manufacturer Henkel, which owns the hygiene brand, announced plans to hire more workers and add new equipment and manufacturing capacity—for soap, hand wash, and hand sanitizer—at sites in both New York State and Pennsylvania.

2021 Beauty Shortlist Awards open for entries

2021 Beauty Shortlist Awards open for entries

By Deanna Utroske

The international cosmetics, personal care, and wellness awards program is known as a discovery platform for retailers and consumers as well as for being independent from advertiser or sponsorship support.

5 small beauty businesses awarded FedEx grants

5 small beauty businesses awarded FedEx grants

By Deanna Utroske

Last week FedEx Express Canada announced 30 small businesses receiving grants under the company’s new #SupportSmall initiative, a program to help small business across that country survive the Coronavirus economic recession.

FDA publishes hand sanitizer testing protocol to detect impurities

FDA publishes hand sanitizer testing protocol to detect impurities

By Deanna Utroske

This week, as part of its response to contaminated and unsafe hand sanitizers, the agency published a testing methodologies document. The protocols outlined in the new document can be used to determine the quality of finished sanitizer products.

2020 Beacon Award nominees have been made public

2020 Beacon Award nominees have been made public

By Deanna Utroske

This week, Beauty Independent announced the list of nominees for its 2020 Beacon Awards, a new program developed to celebrate the brands, products, retailers, and people that make indie beauty innovative and successful.