LG H&H continues North American retail expansion with K-Beauty flagship in Richmond, British Columbia

By Deanna Utroske

- Last updated on GMT

photo courtesy of the brand
photo courtesy of the brand

Related tags K-Beauty LG Household & Healthcare Skin care Canada retail

Just last month the South Korea – based consumer goods company opened a first Avon retail store in Los Angeles, California; and on Friday, November 20, The history of Whoo luxury concept store will open in Canada.

Like the Avon store in LA​, The history of Whoo luxury concept store in Canada will be a multi-brand retailer, carrying several LG H&H beauty lines.

Beside The history of Whoo brand, the store will also feature skin care from Su:m37 and the sensitive skin brand O HUI.

Prestige K-Beauty brand The history of Whoo brings award-winning essence to Canada

The brand, launched in 2003, is well known for skin care formulations inspired by ancient Eastern royalty and medicinal practices. The history of Whoo’s Bichup Self-Generating Anti-Aging Essence, for instance, was (at the end of 2019) the best-selling anti-aging skin essence in South Korea for 9 straight years.

“For the first time, a brand has uncovered the beauty secrets of the Royal Court, incorporating their rare and delicate nutritious ingredients from Gongjindan – a traditional herbal recipe. Each ingredient originating from the finest sources around the world, carefully blended and perfectly balanced to achieve harmonious, healthy, and youthful-looking skin,” ​boasts this week’s press release about the new store opening.

Limited-edition packaging help sells K-Beauty  

The history of Whoo leverages limited-edition product packaging to keep its top-selling product in demand: “Each year, the serum is released with intricately designed limited-edition packaging inspired by the Royal cultural heritage, making it one of the most highly anticipated and most valued qualities about Whoo,”​ explains the press release.

And for Friday’s store opening at the Cadillac Fairview Richmond Centre, the brand has created a limited-edition cosmetic case as a gift-with-purchase (GWP) for up to 75 customers spending $100 or more. The case will, of course, be filled sample products (valued at over $100).

The history of Whoo store in British Columbia is itself designed to be quite lux

The_history_of_Whoo_The_history_of_Whoo_to_open_luxury_Korean_be (1)

The premier shopping mall’s newest beauty boutique will feature “elegant gold-plated fixtures,…Gani marble floors, mirrored ceilings and a dramatic custom-crafted chandelier, all culminating into an elegant showcase designed to envelope the senses in luxury and reflect the royal heritage of the brand,” ​explains the release.

And while the brand takes care to note that social distancing and other COVID-19 precautions are in effect at the Cadillac Fairview Richmond Centre, there’s no mention or indication that any virtual try-on tech will be a part of the store (though many new retail shops are including such touchless try-on tools, e.g. L’Oréal’s new travel retail shop at LGA​ in New York City and LG H&H’s Avon store in LA​).  

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