LG H&H continues North American retail expansion with K-Beauty flagship in Richmond, British Columbia
Like the Avon store in LA, The history of Whoo luxury concept store in Canada will be a multi-brand retailer, carrying several LG H&H beauty lines.
Beside The history of Whoo brand, the store will also feature skin care from Su:m37 and the sensitive skin brand O HUI.
Prestige K-Beauty brand The history of Whoo brings award-winning essence to Canada
The brand, launched in 2003, is well known for skin care formulations inspired by ancient Eastern royalty and medicinal practices. The history of Whoo’s Bichup Self-Generating Anti-Aging Essence, for instance, was (at the end of 2019) the best-selling anti-aging skin essence in South Korea for 9 straight years.
“For the first time, a brand has uncovered the beauty secrets of the Royal Court, incorporating their rare and delicate nutritious ingredients from Gongjindan – a traditional herbal recipe. Each ingredient originating from the finest sources around the world, carefully blended and perfectly balanced to achieve harmonious, healthy, and youthful-looking skin,” boasts this week’s press release about the new store opening.
Limited-edition packaging help sells K-Beauty
The history of Whoo leverages limited-edition product packaging to keep its top-selling product in demand: “Each year, the serum is released with intricately designed limited-edition packaging inspired by the Royal cultural heritage, making it one of the most highly anticipated and most valued qualities about Whoo,” explains the press release.
And for Friday’s store opening at the Cadillac Fairview Richmond Centre, the brand has created a limited-edition cosmetic case as a gift-with-purchase (GWP) for up to 75 customers spending $100 or more. The case will, of course, be filled sample products (valued at over $100).
The history of Whoo store in British Columbia is itself designed to be quite lux
The premier shopping mall’s newest beauty boutique will feature “elegant gold-plated fixtures,…Gani marble floors, mirrored ceilings and a dramatic custom-crafted chandelier, all culminating into an elegant showcase designed to envelope the senses in luxury and reflect the royal heritage of the brand,” explains the release.
And while the brand takes care to note that social distancing and other COVID-19 precautions are in effect at the Cadillac Fairview Richmond Centre, there’s no mention or indication that any virtual try-on tech will be a part of the store (though many new retail shops are including such touchless try-on tools, e.g. L’Oréal’s new travel retail shop at LGA in New York City and LG H&H’s Avon store in LA).
