CBD: the beauty ingredient trend that can’t be stopped

By Deanna Utroske

- Last updated on GMT

© Getty Images \ (Facundo Ledesma)
© Getty Images \ (Facundo Ledesma)

Related tags CBD Cannabis cannabis beauty Stem cells upcycling Avon Amway Colgate

Innovations in cannabis beauty just keep coming from suppliers, brands, business leaders, and new entrepreneurs alike. Here Cosmetics Design looks at 2020 highlights from this compelling (and at times controversial) new category.

Even while legalization and regulations are in flux throughout the Americas region and around the globe, cannabis beauty is making tremendous progress.

“The cannabis market is emerging very, very rapidly around the world,” ​said Shane MacGuill, Senior Head of Nicotine and Cannabis at Euromonitor during a webinar last month reviewing the global cannabis industry across market sectors and showcasing the launch of the market research company’s newest Passport Research System focus: cannabis​. And he added, “the market is currently heavily concentrated in US Canada.”

Major multinationals launch CBD Beauty in 2020

This year—2020—was the year that both Amway and Avon launched CBD skin care. Avon made the announcement first. In April, as Cosmetics Design reported, the social-selling beauty maker announced plans for a new vegan skin care line that would include a CBD oil.​ And today, Avon has 3 CBD products in its portfolio: Green Goddess Facial Oil, Veilment CBD Soothing & Nourishing Body Cream, and Veilment CBD Nourishing Body Cream, all of which contain 100mg of CBD. Though as the online product descriptions note, “our collection does NOT contain THC. The only high you’ll get is knowing your skin feels cool, calm and collected.”

Amway, as Cosmetics Design reported, announced the launch of its new Artistry Skin Studio product collection in September 2020.​ And that product line now includes Artistry Studio Zen Daze Ahead Facial Oil +300 mg CBD​.  

Colgate also got involved in the CBD Beauty market this year. In January the company announced an acquisition deal to buy Hello Products and the following month, Hello launched its CBD product collection, as Cosmetics Design reported​. Hello is best known for its oral care products but the brand also makes CBD lip balm​, for instance.

Luxury indie brand Ayuna introduces innovative cannabis skin care science to the market

Ayuna, a luxury skin care brand out of Spain, just launched the latest limited-edition product in its sought-after Terra collection at the start of November: Terra Bella.

There are no cannabinoids, no THC, no CBD in this new cream. But the Terra Bella face cream is formulated with a remarkable extract derived from cultured Cannabis Sativa stem cells​, as Isabel Ramos, Chief Scientific Officer at Ayuna, tells Cosmetics Design.

And the ingredient does something truly extraordinary: it instigates communication between the skin microbiome and the brain, explains Ramos. This topical ingredient is, she says, the first known instance of a skin care input helping and demonstrating that “microbiota are acting on [or affecting] how we feel.”

There’s more to cannabis and cannabinoid beauty than CBD

As the Ayuna example illustrates, there’s a lot more to cannabis beauty than the ever-enchanting CBD. In fact, the entire cannabis plant and a full range of cannabinoid molecules are shaping the future of this buzz-worthy cosmetics and personal care category.

In October, Jennifer Grant, a biomedical engineer turned beauty entrepreneur launched a clean skin care brand called empyri that relies on upcycled cannabis root at its hero ingredient​. And not long before that news made headlines here on Cosmetics Design, the biotechnology company behind brands like Bissance and Pipette, announced having successfully scaled production of biotech CBG​ (one of many cannabinoids naturally occurring in cannabis) for use in skin care product formulations. So while CBD beauty is here to stay, there’s much more to Cannabis Sativa and to cannabis beauty than this one molecule. Ready to learn more? Revisit all the top CBD beauty news from 2019 here on CosmeticsDesign.com.

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