“As a brand, we wanted to do something to reach young girls and boys in the classroom, at a critical time in their lives when that passion for science and technology either expands or declines,” says Lindsey Morahan, Communications Director at Olay North America in a media release about the science-lessons-in-a-box program.
“We’re hoping this program, and our overall STEM brand ambition, encourages that love of STEM to grow, especially in young girls,” she says.
OLAY inspires girls to pursue careers in STEM
With a substantial percentage of students in the US learning remotely or otherwise without access to science laboratories and equipment due to COVID-19 precautions, OLAY developed learning kits: “science-lessons-in-a-box that will help teachers keep science alive in their classrooms (both physical and virtual) through demonstrations, experiments, lab equipment designed for virtual learning, and messages of encouragement from real women who work in STEM fields,” explains the brand’s media release.
Among the company’s scientists who helped develop the kits and write encouraging messages to the students is Tori Moore, a Cosmetic Chemist and Senior Researcher who’s worked at P&G for over 5 years. Moore got her start in beauty science as an R&D Intern with the company in 2014, according to her LinkedIn profile.
“If you didn’t know - STEM is for everyone, and to be quite honest, a lot of FUN!” writes Moore. “New technologies are being invented every day and we need students just like you to pursue STEM studies to fuel future innovations. The world needs your creativity, passion, thought process and intellect. Let nothing deter you from accomplishing your goals and dreams.”
Moore’s note, along with similar messages from her colleagues, will be included in the science boxes that OLAY is sending or delivering by drone to students and their teachers (including parents teaching their own children during the pandemic) in early February to coincide with International Day of Women and Girls in Science on February 11, 2021.